11/22/2019

Heat, Water Shortage and Rising Ecological Awareness: IPM ESSEN 2020 Shows Trends and New Products

Climate and Sustainability as a New Chance for Horticulture

What's trendy? What's new? The green sector will introduce itself - local and global, from the start-up to the leader in the sector. That happens just once a year: From January 28 to 31, 2020, IPM ESSEN will take place at Messe Essen for the 38th time. The world's leading fair will be regarded as a signpost for the coming horticultural season. Over 1,500 exhibitors from around 50 nations will present their innovative products and services along the entire value added chain in plant production to trade visitors from all over the world: from plants via technology and floristry right up to equipment for the point of sale.

In this respect, the conditions for the successful selling of flowers and plants have rarely been as good. On the international level, Royal FloraHolland - as one of the most significant trading places worldwide - already reported good business in the first half of 2019. With a turnover of approx. Euro 8.7 billion in 2018, Germany offers a stable market which still has room for improvement according to the zeitgeist. For example, green plants have already been making a veritable comeback since 2017: Quantities are rising, as are average prices.

Call for More Green Areas

Social media are characterizing the new image of the chic house plant which stands for many things at the same time: responsibility, environmental awareness or lifestyle product. Some influencers have already announced that they will visit IPM ESSEN. Their accounts supply inspiration for plant lovers. In this respect, it is no coincidence that, parallel to the living room, there is a call to create more green areas also in public spaces, to reclaim urban gardens from derelict industrial monuments, to put plants on balconies and roofs and to renaturize gravel gardens, e.g. using a wild flower meadow for endangered bees.

Above all, one thing is important: more sustainability. For this purpose, whole cities are being reforested. Within the framework of the cross-border project entitled "Green Cities for a Sustainable Europe", the Federation of German Nurseries will offer a seminar on the subject of "Organizing Sustainability in the Municipality - Reports from Free Space Planning" at IPM ESSEN. The European Nurserystock Association (ENA) which traditionally meets up at the fair will speak about where the path is heading for the community of states.

Nurseries recently recorded good figures with regard to the marketing of woody plants: German wholesale markets alone registered turnover pluses of up to 40 percent. No wonder when campaigns like #einheitsbuddeln ("#unitydigging"), the big tree-planting event which was instigated by the federal state government in Kiel on the occasion of the German Unity Day, induced people throughout the federal state to grab spades and plant 110,000 trees in total.

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