01/22/2018

IPM ESSEN 2018 Gathers the International Green Sector at Messe Essen from January 23 to 26

In 2018, IPM ESSEN will count around 1,600 exhibitors from nearly 50 countries. From January 23 to 26, the international green sector will have a rendezvous at Messe Essen. No matter whether for producing horticulture, florists, horticulturalists, landscapers or garden centre operators - the world's leading fair will offer all the decision takers along the green value added chain not only an extensive range of available products and services but also a first-rate supporting programme. Denmark will be the partner country in 2018. Her Royal Highness Princess Benedikte of Denmark will be amongst the guests at the opening ceremony.

With around 60 percent, plants will form the largest exhibition area at IPM ESSEN 2018. From green and flowering house plants and bedding and balcony plants via shrubs and Mediterranean herbs right up to fruit and vegetable plants and nursery goods of all kinds, trade visitors will find the entire spectrum of trendy growths. IPM ESSEN will be the platform when it is a question of introducing the newest breeds to the expert world and launching them on to the market. The Innovation Showcase in the Green City in Hall 1A will give an excellent overview of what will be hip for the coming garden season.

Digitalisation in Horticulture

Above all for producing horticulture, it will be worth taking a look at the Technology area. In the entire Hall 3 as well as in parts of the Galeria and Hall 7, the visitors will find machines, greenhouses, soils, fertilisers and everything for the efficient organisation of the production and further processing of plants. Here as well as in the Teaching Show in the Horticultural Info Centre, one major subject will be advancing digitalisation. Digital developments in horticulture from the fields of monitoring, autonomous machine technology, training and business management will be on display. Moreover, the Horticultural Info Centre will once again become the presentation platform of the green professional associations. Institutions from the advice, scientific and research fields will provide information and advice.

A Paradise for Florists

At the heart of the fair site (in the entire Hall 6 to Hall 8), IPM ESSEN will have a comprehensive range in store for florists: Around 200 exhibitors will present cachepots, ceramics, wickerwork, candles and decoration articles for appealing floristry. Here, it will also be possible to find sales-promoting products such as greetings cards, packaging material or labels. One must will be the FDF World in the Green City in Hall 1A with daily floristry shows, showrooms about topical consumer trends and many inspirations for contemporary flower design. On all the days, the Trade Association of German Florists (FDF) will be available for discussions. Florists will be able to discover a lot of other fresh stimuli on the BLOOM's booth and in the g&v Creative Centre. Nearly real shop situations will be on display. One new exhibitor in 2018 will be the European Floral and Lifestyle Suppliers Association (EFSA) which will introduce its official trend magazine for the first time at IPM ESSEN. The publication will show the four autumn/winter subjects called Lovely Lodge, Urban Unity, Curious Collage and Delicate Desire.

Strong Sales Concepts for Garden Centres and the Green Retail Trade

In the hortivation Hall 13, the trade will obtain new ideas for POS designing. Here, visitors will enter a unique experience world which will relate to the subject of "Family Garden" and will present future-oriented and trend-conscious sales concepts to decision takers in the green retail trade. In addition, exciting lectures in the Speakers' Corner will impart new retail knowledge.

Denmark as the Partner Country: Royal Visit to Messe Essen

Under the motto of "Let's Go Green - Together!", Denmark will, as the partner country, will be the focus of attention at the world's leading fair for horticulture. Her Royal Highness Princess Benedikte of Denmark and the Danish ambassador Friis Arne Petersen will be expected on the occasion of the grand opening ceremony on the first day of the fair.

Excellent Supporting Programme Accompanies IPM ESSEN 2018

IPM ESSEN will offer the trade visitors an extensive supporting programme consisting of congresses, information events and discussion forums. Here is an overview of the highlights:

Tuesday, January 23, 2018

10.00 a.m. - 11.30 a.m.: Opening ceremony of IPM ESSEN 2018 with presentation ceremonies for the Innovation Showcase and the INDEGA IPM Innovation Award
2.00 p.m.: Live stage show in the FDF World: The Grand Opening: Fleuramour 2018
4.00 p.m.: Live stage show in the FDF World: Flower Battles for Young Novice Florists
Wednesday, January 24, 2018

10.00 a.m. - 2.00 p.m.: "Training Day"
10.00 a.m. - 1.30 p.m.: Future Congress on Horticulture and Landscaping Outlooks
10.30 a.m. - 1.00 p.m.: Lecture event staged by "The Green City" Foundation
11.00 a.m.: Live stage show in the FDF World: Two Faces: The World Cup Show with the World Champions of Florists, Alex Choi and Stein Are Hansen
1.00 p.m.: Live stage show in the FDF World: Flower Battles for Young Novice Florists
3.00 p.m.: Live stage show in the FDF World: Floral Fundamentals Family Show
Thursday, January 25, 2018

10.30 a.m. - 12.00 noon: Occupation + Future Forum
11.00 a.m.: Live stage show in the FDF World: Floral Fundamentals Family Show
2.00 p.m. - 5.00 p.m.: International Horticulture Forum 2018
2.00 p.m.: Live stage show in the FDF World: Two Faces: The World Cup Show with the World Champions of Florists, Alex Choi and Stein Are Hansen
Friday, January 26, 2018

12.00 noon: Presentation ceremony for the IPM competitions, FDF World
12.30 p.m.: Live stage show in the FDF World: Two Faces - The World Cup Show with the World Champions of Florists, Alex Choi and Stein Are Hansen
 

IPM ESSEN Online

Detailed information about the supporting programme and everything to do with visiting the fair is available at www.ipm-essen.de. Tickets are also on sale via the website in the online shop. Anybody who would like to remain up to date during IPM ESSEN can download the free fair app from the Google Playstore or the Apple App Store.