The Italian Trade Agency-ICE is the Government agency that supports the globalization of Italian firms, under the strategies of the Ministry of Economic Development. ICE helps to develop, facilitate and promote Italian economic and trade relations with foreign countries, focusing on the needs of SME, their associations and partnerships. ICE sustains Italian firms in their internationalization processes and promotes worldwide the marketing of Italian goods and services, Italian investments, as well as the image of "Made in Italy" products arould the world. Besides, ICE is directly involved in attracting foreign investment from aborad.
ICE provides also informazion, support and consultancy to Italian companieson foreign markets, promoting and fostering export and cooperation in all areas - industry, agricultural and agri-food, services, etc. - with the target of increasing and making more effective their presence on internazional markets. ICE works closely with the Italian Regions, the network of the Italian Chamber of Commerce, business organisations and other public and private entities.
In order to support the Italian agricultural and food sector ICE offers a wide range of initiatives worldwide, sud as participation in trade fairs, presentation and bilateral workshops. In Germany, ICE-Berlin office organizes colletive pavilions in international trade fairs such as Fruit Logistica, Prowein and Anuga.
ICE headquarders are in Rome, with a large network of offices around the world and acts as "Trade Promotion Sections" of the Italian Embassies or Consulates.