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Company news

One brand for the whole Ridder Group

Started at 11 June 2018, the Ridder Group are one brand. Its existing range of brands made way for one umbrella brand, Ridder, to enhance our profile and name recognition on the international market. The company name HortiMaX B.V. will be discontinued. 

Combining forces
As Klaas van de Poppe, the CEO of Ridder, explains: “We concluded that our existing brands, corporate identities and online channels were too fragmented. That’s why we introduced a single brand for the Ridder Group, with a new corporate identity that will strengthen our visual impact and profile on the international market. This will also reinforce mutual commitment and commercial cooperation within Ridder’s different business units.”

HortiMaX company name will disappear
HortiMaX B.V. became Ridder Growing Solutions B.V. The name HortiMaX will not disappear entirely, though. It will still feature in a few product names, such as our HortiMaX CX500 and HortiMaX-Go! climate computers. All our international offices in Canada, the USA, France, Spain, Mexico and China will also take the Ridder name.

New look and feel
The new Ridder also adapted a new look and feel, and a new joint website: www.ridder.com. We will use this online channel to expand our services and provide knowledge. We will introduce all kinds of new services such as calculation tools and intelligent apps. This will enable us to make good on our new promise to customers “Helping you grow your way”.

Visit Ridder at IPM Essen
Come and visit our stand to discover the new Ridder for yourself! You’ll find us at Stand 3D35.




Company profile

We are Ridder

Farmers and growers worldwide need to be able to adopt their own individual approach to efficient and sustainable controlled environment agriculture. This is the promise that Ridder, as an international family-owned company, fulfils by translating more than 65 years of Dutch agri-food expertise into adaptive technology and know-how that is tailored precisely to local needs and conditions.

At Ridder, the drive to innovate is in our DNA. We are also committed to finding the best possible solution. The balanced combination of these two characteristics has enabled Ridder to evolve into the experienced market leader in technical solutions for the horticulture, intensive livestock and crop storage sectors. Today, Ridder has customers in more than 100 countries, who receive support from international offices and a global partner network.

Our future health and wellbeing will largely depend on a successful global transition to efficient controlled environment agriculture. Ridder’s effective knowledge sharing processes and pragmatic solutions are essential in helping growers and farmers all over the world to achieve this goal - in their own way.

➜ ridder.com