Partner Country Belgium

From January 22 to 25, 2019, the honourable role as the partner country of the world's leading fair for the green sector will be bestowed on Belgium as an important exhibitor nation at IPM ESSEN. The countries Germany and Belgium are united with each other not only by the similarity of both flags. The European neighbours also look back on a long horticultural tradition.

And attention traditionally focuses on the partner country in the International Horticulture Forum too. In 2019, Belgium will take up the subject of "Sustainability in the Horticulture of the Future".


Novelties 2019

Not only VLAM but also the Belgian Nurserymen and Growers Federation (AVBS) are behind the partner country cooperation. At IPM ESSEN 2019, the Belgian ornamental plant exhibitors will present themselves with a large joint booth in Hall 2. The azalea will play a prominent role in this respect. In this field, Belgium is the frontrunner worldwide: 80 percent of the European azalea production originates from Flanders. 30 million units of this speciality are exported every year. In 2010, the "Gentse Azalea" (Ghent Azalea) was also the first European ornamental plant product to receive the PGI (Protected Geographical Indication) label.

Belgium shows its particular eagerness to export also as far as the tree nursery products are concerned. The tree nurseries will be represented in the new Halls 6 and 8. New buxus varieties which are resistant to the Cylindrocladium fungus will be introduced in an Info Event. In addition, the "Proefcentrum voor Sierteelt" (PCS - Ornamental Plant Research) will report on new findings with regard to combatting the box tree moth.


Newscorner VLAM, Hall 2, Booth 2B25

Date Theme Referent
22 January
Opening IPM 2019
Reception after official tour
Filip Goossens, Chairman Belgian Association for Ornamental Plant Production AVBS
22 January, 2 pm
Presentation of Belgian novelties:
Helleborus, the new generation – Het Wilgenbroek
Jazzy Soulsisters – Gediflora
Doppelblütige Primula acaulis ’Rubens’ – Raes Bloemzaden
ViV Helleborus Kollektion – Microflor
Azalea japonica ‘Pink Spider’ – Leybaert bvba
Belgian companies
23 January, 11 am
Presentation Genter Floralien 2020
Pieter Toebaert
24 January, 11 am
The future of Buxus
Didier Hermans
Jesse Tavernier