“Heroes” of the horticultural industry given a high-publicity platform

At the next IPM ESSEN, the IPM Discovery Center will become a hotspot for specialist retailers. From 24 to 27 January 2023, the focus there will be on new findings and fresh ideas for the successful marketing of horticultural products and services. The POS Discovery Center will be relocated to Hall 7 of the modernised Messe Essen venue. Creative director Romeo Sommers and his team will be providing a dramatic platform for the “heroes” of the industry.

Visitors of the Discovery Center will be presented selected "Heros" in form of companies, products and solutions: A special green plant, for example, gets labelled as a “green hero”, environmentally friendly packaging material is labelled “recycling hero”, or a young company can take part as a “startup hero”.