IPM ESSEN: 
		IPM_ESSEN_2020_Header_SpeakersCorner

The Speakers Corner is part of the IPM Discovery Ceneter, which will take place from January 28th to 31st, 2020 in Hall 7.

Come by and experience exciting lectures on various topics.

Speakers´ Corner

"We're talking about the future"

Moderation: Frank Teuber
Stage: "Speakers Corner" of the Discovery Center in hall 7, booth 7B42
Content: Inspiring presentations from the industry for the industry

On Tuesday, January 28th, 2020 between 11:00 a.m. and 4:00 p.m., the programme is aimed at small and medium-sized enterprises (e.g. floricultural retail trade). Under the motto "Future Perspectives 2023", we would like to inspire the listening entrepreneurs to orientate their own future plans towards it.

On Wednesday, January 29th, 2020, between 11:00 a.m. and 4:00 p.m., the program is aimed at organizations and retail system structures. "Trend topics from market, consumer, trend and future research" is the topic on this day.

We will make the detailed programme available here for you shortly.

Speakers´ Corner

Fruit, Vegetable and Herb Day at the IPM ESSEN 2020

Moderation: Heike Hoppe, editorial office TASPO
Stage: "Speakers Corner" of the Discovery Center in hall 7, booth 7B42
Content: Talk rounds and short lectures on Thursday and Friday

With a varied stage programme, the Fruit, Vegetable and Herb Days at IPM 2020 will show what this trend theme is all about. A total of 22 speakers and talk guests will tell how they are playing the product groups fruit, vegetables and herbs in a new and different way in their companies.

Together with the Fruit, Vegetable and Herb Days, Messe Essen and TASPO want to focus on the increasingly important subject complex of edible plants, healthy nutrition, sustainability, regionality, traditional varieties especially for young, urban customer groups with a lecture programme. The product groups of fruit, vegetables and herbs will be at the centre of attention. The topic is illuminated by production, trade and consumers and lives from a colourful, diverse combination of lectures.

That is what it is all about:
The trend towards edible plants on the balcony and terrace is growing and growing. Both producers and traditional retail nurseries and garden centres would do well to consider how they are adapting to the new consumer demands, and perhaps also how part of the ornamental plant assortment can be supplemented or even replaced by fruit, vegetables and herbs.

We ask, among other things:
What is the market significance of urban gardening? What new sales concepts are there that serve current trends? Is it worthwhile switching from ornamental plants to vegetables? How can the specialist gardening trade with old aficionado fruit varieties distinguish itself from the system trade?

Come and see us:
Get ideas on all these questions from the speakers at the Fruit, Vegetable and Herb Days at IPM. Experts and practitioners will chat from the "sewing box" and present where they have found an approach. Practical examples show how it can work and where the limits are.

You will find the detailed programme below.

Thursday, January 30th, 2020

10:30 am - Lütt Gröön: micro green. Herbs and cereal grass from organic farming.

Presentation followed by a question and answer session:
"Lütt Gröön: Micro green. Herbs and cereal grass from organic farming."
Lukas Born, Amir Yagel, Managing Director Lütt Gröön

The young Hamburg-based company firmly believes that the metropolis of the future must be able to provide fresh and regional food. The philosophy: "think global, act local". Lütt Gröön uses state-of-the-art information and cultivation technologies to produce ultra-local food 'on demand'.

11:00 am - The market significance of Urban Gardening

Talk show:
"The Market Importance of Urban Gardening"
Heike Boomgaarden, initiator of "The Edible City"
Erich Janssen, Erich Janssen strawberry cultures, Kalkar
Carsten Markus, brand manager experience green at Sagaflor

What do experts estimate: How significant is the trend towards urban gardening, towards growing your own edible plants on your balcony & terrace, really? Is it just a media phenomenon or a real growth opportunity for the industry? What quantities are we actually talking about here? At what point in the growth curve is the industry at? How much upward air is there still in the market? TASPO asks these and other questions to the experts.

12:00 pm - wild fruit trees - purely in the assortment!

Presentation with interview:
"Wild Fruit Trees - Add to assortment!"
Claudia Kordes, Kordes young plants

Wild fruits not only taste good, they are also rich in vitamins. Reason enough to plant them in gardens much more often. For the assortments they mean a real revaluation. After all, several current trends can be served at the same time when marketing fruit and berry plants at the POS: "Superfruits" is the magic word in which several consumer wishes are condensed: for vitamins, minerals and antioxidants, for healthy and balanced nutrition. The "Wild" Superfruits serve the cooking, gardening & enjoyment trend as well as numerous other environmental and sustainability aspects, because they largely do not require crop protection and are ecologically particularly valuable. In addition, they are particularly easy to care for, robust and resistant, which makes them interesting for versatile habitats.

1 pm - New sales concepts that serve current trends

Talk and discussion:
"New sales concepts that serve current trends"
Christian H. Müller, Müller habitat garden, Fruchtbengel
Danny Rankers, La'Bio
Raimund Schnecking, Volmary
Klemens Janßen, Landgard

Offering emotions and experiences, interacting with the customer, addressing buyer's desires such as sustainability, convenience, organic and regional - there are many ways to stand out from the mass of suppliers in the specialist garden trade. The TASPO will be discussing with suppliers whose sales concepts go beyond the beaten track.

2 pm - Vegetable packaging in the course of time

Lecture:
"Vegetable packaging in the course of time"
Christian Müller, Reichenau Vegetables

The calendar year 2018, but also 2019, has accelerated the discussion about alternative vegetable packaging via the media. Consumers will find the highest quality vegetable products, often in organic quality, in plastic packaging. This leads to discussions, to rejection. Together with retailers, experts from the industry have developed new approaches to packaging without plastic. In doing so, the wishes of the trade must always be taken into account, but also the requirement of correct product labelling in addition to recognising the origin. In a short presentation, the development of the packaging, the requirements on the packaging and new approaches will be reported.

3 pm - Walnut cultivation in Germany - challenges and opportunities

Lecture:
"Walnut cultivation in Germany - challenges and opportunities"
Vivian Böllersen, Walnut Masters

The commercial cultivation of walnuts is still a rarity in Germany. The increasing demand for nuts and cultivation conditions favoured by climate change could change this situation in the future. But how do you approach such a long-term project for which there is still little experience and master data available in Germany? In her presentation Vivian Böllersen will give an insight into the state of knowledge about walnut cultivation in Germany and neighbouring countries.

4 pm - Herbs and vegetables - from our own production to the garden centre

Interview with subsequent discussion:
"Herbs and vegetables - from our own production to the garden centre"
Martin Löwer, Löwer nursery

Vegetables and herbs produced in-house - to supply the company's own garden centre - are on the upswing again. Until recently still a no go, it seems to be worth it lately. Garden centre and nursery Löwer is proving it. A model worth copying? The TASPO is asking.

Friday, January 31st, 2020

11:00 am - "Pickable" - a marketing concept

Interview:
"Pickable" - a marketing concept
Rupert Fey, beyond-flora
Marco Rieke, Rieke flowers

"Pickable" is the name of the marketing concept developed by the management consultancy beyond-flora for Rieke Blumen Produzent. In the interview, Rupert Fey talks about details from a marketing point of view, while Marco Rieke, junior at Rieke Pflanzen, reports on his experiences in switching to vegetables; because he has added vegetable plants and herbs to his range in addition to ornamental plants. What do you need if you want to switch over? How much money do you have to put in your hands? Are there minimum sizes for areas? What should be considered? TASPO asks these and other questions to the gardener and the marketing expert.

12:00 pm - Is it really (not) worth switching to vegetables?

Talk with discussion:
"Is it really (not) worth switching to vegetables?"
Andreas Brinker, GBZ Papenburg
Rupert Fey, beyond-flora
Marco Rieke, Rieke flowers
Martin Löwer, Experience Löwer green garden centre

Sweet fruits, sweet vegetables, edible plants for the balcony and patio - the consumer trend is unbroken and is prompting specialist retailers and producers to consider switching or expanding their product range in the direction of fruit, vegetables and herbs. Experts from production and trade discuss: What does the market want, what does the garden centre want? What new needs have arisen and are not yet covered? Are there trendy crops and those that should not be touched? The TASPO will ask these and other questions of the expert panel.

12:30 pm - Florja - real-time communication with plants

Presentation with discussion:
"Florja - real-time communication with plants"
Christian H. Müller, Müller habitat garden, wall,
Michael Urban, Communicate2integrate

Florja is a sensor that uses a smartphone to inform the end customer quickly when his plant needs his attention. The sensor measures the environmental data from the soil that are relevant for the perfect growth of the plant. Users are informed in real time about the condition of their plants. A technology that is not only of interest to end customers, but also and especially to the gardening trade as an instrument for customer loyalty!

1 pm - Building a brand efficiently and sustainably with digital technologies

Presentation with question and answer session:
"Building a brand efficiently and sustainably with digital technologies"
Felix Lill, Plantura

For sustainable brands there is no way around digital technologies such as crawling or NLP. Why? Because data analysis makes it possible to better understand target groups and thus generate real added value. Felix Lill, co-founder and managing director of Plantura, will tell you how Plantura implements this data-driven approach and cooperates intensively with well-known partners from the green industry.

2 pm - The new trend to the old

Talk show:
"The new trend to the old"
Jan-Hinnerk Cordes, Hermann Cordes Nurseries
Markus Kobelt, Lubera
Martin Müller, Martin Müller fruit trees and soft fruit Nurseries
Johannes Schmitt, fruit tree nursery J. Schmitt

Old connoisseurs' fruit varieties are very much in demand and very trendy. They not only provide a wide variety of flavours in the garden, but are also a highly emotional sales theme in times of always the same supermarket varieties. Because garden centres can use them to set themselves apart from the monotony of the system trade. What and how much potential is there in the old fruit varieties? Or are they even overrated in the end? TASPO asks the expert panel.