IPM ESSEN: 
		IPM_ESSEN_2020_Header_SpeakersCorner

The Speakers Corner is part of the IPM Discovery Ceneter, which will take place from January 28th to 31st, 2020 in Hall 7.

Come by and experience exciting lectures on various topics.

Speakers´ Corner

"We're talking about the future" - Inspiring lectures from the industry for the industry

Moderation: Frank Teuber
Stage: "Speakers Corner" of the Discovery Center in hall 7, booth 7B42
Content: Inspiring presentations from the industry for the industry

"We talk about the future" is the title of the programme on January 28th and 29th in the Speakers' Corner. On Tuesday, the lectures are aimed at small and medium-sized companies, for example in the floricultural retail trade. On Wednesday, system retailers & organisations will be addressed as a target group. Relevant future topics will be discussed.

You will find the detailed programme below.

Tuesday, January 28th, 2020 - "Relevant future topics for floristry & retail

11:00 am - "Cut flower floristry in the garden centre - burden or future chance

"Cut flower floristry in garden centres - burden or future chance"

Coconcept, Franz Josef Isensee

12:00 pm - "P.U.R.E. the yearning for simplicity"

"P.U.R.E. the desire for simplicity"

BLOOM's, Klaus Wagener

1:00 pm - Haymarket - Talk and discussion "The future of the floristry industry

Haymarket - Talk and discussion "Future of the floristry industry" with

  • Andrea Eggers, Haymarket
  • Victoria Salomon, The world of natural beauties
  • Stefanie Kehr, Stefanie Kehr Floristry & Interior Design
  • Klaus Kölle, Pflanzen-Kölle garden centre
  • Gerhard Twiling, Ekaflor

14:00 pm - "Training and further education in floristry - future perspectives: Fleurop Academy".

"Training and further education in floristry - future perspectives: Fleurop Academy"

Fleurop, Ilka Siedenburg

3:00 pm - "Florales.Trends.Lifestyle - The driving force for successful marketing in tomorrow's specialised trade".

"Florales.Trends.Lifestyle - The impulses for successful marketing in the specialist trade of tomorrow"

FDF, Manfred Hoffmann & Oliver Ferchland

Wednesday, January 29th, 2020 - "Relevant future topics for the system trade & organisations

11:00 am - “Trend forecast”

“Trend forecast”

byRomeo, Romeo Sommers

12:00 pm - "Consumer trends through the ages"

"Consumer trends in the course of time"

EFSA, Ulrike Ziegler

1:00 pm - "The future of the flower market for the floristry industry"

"The future of the flower market for the floricultural sector“

Fleurop, Stefan Gegg

2:00 pm - “Trend forecast”

“Trend forecast”

byRomeo, Romeo Sommers

3:00 pm - "1,000 good reasons - an initiative for the green industry"

"1,000 good reasons - a green industry initiative"

Landgard, Michael Hermes

Speakers´ Corner

Fruit, Vegetable and Herb Day at the IPM ESSEN 2020

Moderation: Heike Hoppe, editorial office TASPO
Stage: "Speakers Corner" of the Discovery Center in hall 7, booth 7B42
Content: Talk rounds and short lectures on Thursday and Friday

The Speakers' Corner on Thursday and Friday offers valuable knowledge about the sector-specific trade in fruit, vegetables and herbs. Speakers and talk guests will report on how they present the product groups in a new or different way. The focus will be on edible plants, healthy nutrition, sustainability, regionality and traditional varieties - approaches that are particularly evident in the consumer behaviour of young and urban customers. How big is the market significance of Urban Gardening? What sales concepts are there that serve current trends? Is it worthwhile switching from ornamental plants to vegetables? How can the gardening trade with old aficionado fruit varieties distinguish itself from the system trade? In their presentations, the speakers will be targeting not only producers, but above all traders. Practical examples will explain pitfalls and prospects for success. The Fruit, Vegetable and Herb Days under the roof of the IPM Discovery Center are organized by Haymarket Media.

You will find the detailed programme below.

Thursday, January 30th, 2020

10:30 am - Lütt Gröön: micro green. Herbs and cereal grass from organic farming.

Presentation followed by a round of questions: "Lütt Gröön: Micro green. Herbs and cereal grass from organic farming."
"Lütt Gröön: Micro green. Herbs and cereal grass from organic farming."
Lukas Born, Amir Yagel, Managing Director Lütt Gröön

The young Hamburg-based company firmly believes that the metropolis of the future must be able to provide fresh and regional food. The philosophy: "think global, act local". Lütt Gröön uses state-of-the-art information and cultivation technologies to produce ultra-local food 'on demand'.

11:00 am - The market significance of Urban Gardening

Round table discussion: "The market significance of Urban Gardening"
Heike Boomgaarden, initiator of "The Edible City"
Erich Janssen, Erich Janssen strawberry cultures, Kalkar
Carsten Markus, brand manager experience green at Sagaflor

What do experts estimate: How significant is the trend towards urban gardening, towards growing your own edible plants on your balcony & terrace, really? Is it just a media phenomenon or a real growth opportunity for the industry? What quantities are we actually talking about here? At what point in the growth curve is the industry at? How much upward air is there still in the market? TASPO asks these and other questions to the experts.

12:00 pm - wild fruit trees - purely in the assortment!

Presentation with interview:
"Wild fruit bushes - pure assortment!"
Claudia Kordes, Kordes young plants

Wild fruits not only taste good, they are also rich in vitamins. Reason enough to plant them in gardens much more often. For the assortments they mean a real revaluation. After all, several current trends can be served at the same time when marketing fruit and berry plants at the POS: "Superfruits" is the magic word in which several consumer wishes are condensed: for vitamins, minerals and antioxidants, for healthy and balanced nutrition. The "Wild" Superfruits serve the cooking, gardening & enjoyment trend as well as numerous other environmental and sustainability aspects, because they largely do not require crop protection and are ecologically particularly valuable. In addition, they are particularly easy to care for, robust and resistant, which makes them interesting for versatile habitats.

1:00 pm - New sales concepts that serve current trends

Discussion: "New sales concepts that serve current trends“
Christian H. Müller, Müller habitat garden, Fruchtbengel
Danny Rankers, La'Bio
Raimund Schnecking, Volmary
Klemens Janßen, Landgard

Offering emotions and experiences, interacting with the customer, addressing buyer's desires such as sustainability, convenience, organic and regional - there are many ways to stand out from the mass of suppliers in the specialist garden trade. The TASPO will be discussing with suppliers whose sales concepts go beyond the beaten track.

2:00 pm - Vegetable packaging in the course of time

Lecture:
"Vegetable packaging in the course of time"
Christian Müller, Reichenau Vegetables

The calendar year 2018, but also 2019, has accelerated the discussion about alternative vegetable packaging via the media. Consumers will find the highest quality vegetable products, often in organic quality, in plastic packaging. This leads to discussions, to rejection. Together with retailers, experts from the industry have developed new approaches to packaging without plastic. In doing so, the wishes of the trade must always be taken into account, but also the requirement of correct product labelling in addition to recognising the origin. In a short presentation, the development of the packaging, the requirements on the packaging and new approaches will be reported.

3:00 pm - Walnut cultivation in Germany - challenges and opportunities

Lecture:
"Walnut cultivation in Germany - challenges and opportunities"
Vivian Böllersen, Walnut Masters

The commercial cultivation of walnuts is still a rarity in Germany. The increasing demand for nuts and cultivation conditions favoured by climate change could change this situation in the future. But how do you approach such a long-term project for which there is still little experience and master data available in Germany? In her presentation Vivian Böllersen will give an insight into the state of knowledge about walnut cultivation in Germany and neighbouring countries.

4:00 pm - Herbs and vegetables - from our own production to the garden centre

Interview with subsequent discussion:
"Herbs and vegetables - from our own production to the garden centre"
Martin Löwer, Löwer nursery

Vegetables and herbs produced in-house - to supply the company's own garden centre - are on the upswing again. Until recently still a no go, it seems to be worth it lately. Garden centre and nursery Löwer is proving it. A model worth copying? The TASPO is asking.

Friday, January 31st, 2020

11:00 am - "Pickable" - a marketing concept

Interview:
"Pickable" - a marketing concept
Rupert Fey, beyond-flora
Marco Rieke, Rieke flowers

"Pickable" is the name of the marketing concept developed by the management consultancy beyond-flora for Rieke Blumen Produzent. In the interview, Rupert Fey talks about details from a marketing point of view, while Marco Rieke, junior at Rieke Pflanzen, reports on his experiences in switching to vegetables; because he has added vegetable plants and herbs to his range in addition to ornamental plants. What do you need if you want to switch over? How much money do you have to put in your hands? Are there minimum sizes for areas? What should be considered? TASPO asks these and other questions to the gardener and the marketing expert.

12:00 pm - Is it really (not) worth switching to vegetables?

Talk with discussion:
"Is it really (not) worth switching to vegetables?"
Andreas Brinker, GBZ Papenburg
Rupert Fey, beyond-flora
Marco Rieke, Rieke flowers
Martin Löwer, Experience Löwer green garden centre

Sweet fruits, sweet vegetables, edible plants for the balcony and patio - the consumer trend is unbroken and is prompting specialist retailers and producers to consider switching or expanding their product range in the direction of fruit, vegetables and herbs. Experts from production and trade discuss: What does the market want, what does the garden centre want? What new needs have arisen and are not yet covered? Are there trendy crops and those that should not be touched? The TASPO will ask these and other questions of the expert panel.

12:30 pm - Florja - real-time communication with plants

Presentation with discussion:
"Florja - real-time communication with plants"
Christian H. Müller, Müller habitat garden, wall,
Michael Urban, Communicate2integrate

Florja is a sensor that uses a smartphone to inform the end customer quickly when his plant needs his attention. The sensor measures the environmental data from the soil that are relevant for the perfect growth of the plant. Users are informed in real time about the condition of their plants. A technology that is not only of interest to end customers, but also and especially to the gardening trade as an instrument for customer loyalty!

1:00 pm - Building a brand efficiently and sustainably with digital technologies

Presentation with question and answer session:
"Building a brand efficiently and sustainably with digital technologies"
Felix Lill, Plantura

For sustainable brands there is no way around digital technologies such as crawling or NLP. Why? Because data analysis makes it possible to better understand target groups and thus generate real added value. Felix Lill, co-founder and managing director of Plantura, will tell you how Plantura implements this data-driven approach and cooperates intensively with well-known partners from the green industry.

2:00 pm - The new trend to the old

Discussion round: "The new trend to the old"
Jan-Hinnerk Cordes, Hermann Cordes Nurseries
Markus Kobelt, Lubera
Martin Müller, Martin Müller fruit trees and soft fruit Nurseries
Johannes Schmitt, fruit tree nursery J. Schmitt

Old connoisseurs' fruit varieties are very much in demand and very trendy. They not only provide a wide variety of flavours in the garden, but are also a highly emotional sales theme in times of always the same supermarket varieties. Because garden centres can use them to set themselves apart from the monotony of the system trade. What and how much potential is there in the old fruit varieties? Or are they even overrated in the end? TASPO asks the expert panel.