Generosa is a Portuguese startup with a mission to revolutionise how we care for plants in our homes. Generosa’s sustainable plant care products are good for the environment and make plant care easy and fun, empowering people to keep their plants healthy and alive. Generosa offers an innovative plant care product line, circular-economy based, as it is made with natural by-product ingredients and upcycled materials.

Generosa created a more visually appealing packaging with a more modern design and leverages digital marketing and social media platforms to engage with younger consumers and build relationships with them.