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David Dobos
Products and innovations

Plant-It-Friendly™: The Future of Sustainable, On-Demand Plant Packaging

Plant-It-Friendly™: The Future of Sustainable, On-Demand Plant Packaging

Air Tray Technologies by Blackmore Company introduces Plant-It-Friendly™ a breakthrough recyclable retail sleeve that is 96 per cent plastic-free, fully customizable, and designed to replace traditional plastic pots and tags. Created for growers and retailers seeking a cleaner, smarter, and more sustainable packaging solution.

Why retailers love it

  • Much higher sales per m2 on the retail floor
  • Modern, plastic-free presentation that elevates displays and boosts impulse purchases
  • Stronger consumer connection through clean design and vivid brand messaging
  • Aligns with sustainability goals without sacrificing quality or visual appeal

Why growers love it

  • Grower is in control - no more pre-ordering branded pots and tags or discarding out of date inventory
  • Eliminates waste - print exactly what you ship, even when demand shifts
  • Increases profit - avoid losses from seasonal unpredictability and reduce storage needs
  • High-impact graphics - full-colour printing provides a premium retail look and enhances storytelling at store level

Why it matters

  • 96 per cent plastic-free solution significantly reduces plastic use in the green industry
  • Recyclable sleeves offer a responsible alternative to traditional pots and plant tags
  • A movement toward cleaner, smarter horticulture - benefiting growers, retailers, consumers, and the planet
  • Using AirTrayTechnologies plants are grown in a higher quality using less inputs (carbon) teturning a higher profit at the same time to the grower

Product groups

Product range

Retail Sleeve

Retail Sleeve

Retail Sleeve offers plastic-free alternatives to pots

Product range

Air Tray Technologies by Blackmore Company

Air Tray Technologies by Blackmore Company

Healthy Plants
Healthy Planet
Healthy Profits

Company profile

Air Tray Technologies by Blackmore Company provides the growing tool Air Tray, Air Tray® Technologies®® and automation to the horticulture & agriculture markets worldwide. Blackmore is also the North American provider of the complete line of Ellepot automation and trays.

 The unique design of the Air Tray promotes the air-pruning of the roots, eliminating root spiraling in the greenhouse and field.

 Ellepot is the Sustainable paper pot that helps the grower reduce grow-time, product loss, carbon footprint,  labor cost, plastic and increase quality.

For years, growers have been growing in plastic pots and have continuously automated their problems with plastic pots. Blackmore is putting a stop to automating your problems with the Root Zone Sleeve.

 We have teamed up with the world leading packaging company Shur for simple sleeve system Root Zone for retail. It is available up to 8 colors and can be printed on demand.

 Using Air Tray Technologies will allow you to grow your plant with 1/2 soil & labor and twice the root mass you would see in plastic pot. Give the power to the roots and you will give the homeowner better success in their garden.

The Root Zone...... Plant it Friendly® will not only help you reduce your costs, it will give an opportunity to sell a professional and sleek product. The Root Zone Sleeve shows your customers that you care about the planet by reducing plastic at retail by 95%.

Welcome to the future Planet Friendly® plants!

 We have a full line of Seeders, Tray & Pot Fillers, Top Coaters, WaterAlls, Transplanters and Rack Growing Systems  for plant production.

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