IPM ESSEN: 
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IPM Discovery Center Heroes 2019

Scheurich, geobra Brandstätter Stiftung & Co. KG / LECHUZA, Air So Pure, Dümmen Orange, Tea by Me, Nifem, OASE GmbH, plast-IQ GmbH, Magical Marketing BV, Step Systems, Ecokunst, Bureau Kraken/ Plantify

“Heroes” of the horticultural industry given a high-publicity platform

At the next IPM ESSEN, the IPM Discovery Center will become a hotspot for specialist retailers. From 28 to 31 January 2020, the focus there will be on new findings and fresh ideas for the successful marketing of horticultural products and services. The POS Discovery Center will be relocated to Hall 7 of the modernised Messe Essen venue. Creative director Romeo Sommers and his team will be providing a dramatic platform for the “heroes” of the industry. Exhibitors will thus have a further option for the targeted presentation of their products.

Visitors of the Discovery Center will be presented selected "Heros" in form of companies, products and solutions: A special green plant, for example, gets labelled as a “green hero”, environmentally friendly packaging material is labelled “recycling hero”, or a young company can take part as a “startup hero”. Furthermore visitors will be able to expand their knowledge on guided tours or during lectures in the Speakers’ Corner, and can then immediately apply what they have learned to their own business.