Theodor-Otte-Str. 17a
DE 45897 Gelsenkirchen
Product range

Inspirations, trends and marketing for successful flower retail

Inspirations, trends and marketing for successful flower retail

Perfectly timed for the start of the year and as an inspiring start to a successful business year, the Association of German Florists is once again presenting innovative flower designs, seasonal decorations and new floristry ideas in the FDF World in Hall 1A, Green City, at IPM ESSEN 2023.

Company profile

German Florist Association / FDF - strong partner for German florists

Fachverband Deutscher Floristen  (FDF) / German Florist Association is the professional, employer and interest group for German florists. Founded on September 19, 1904, the association today looks after and takes care for about 3,500 members - owners of flower shops - nationwide through its 11 state agencies. The FDF is there to support and advise you. The focus is on qualified training and further education for florists. The presentation of the range of floristic services and the promotion of floristic culture in the public and in politics are further focal points of the association's work. In addition, there is individual member advice on professional, tax, insurance and legal issues.

At the IPM ESSEN, the association presents itself together with partners in the FDF World in Hall 1A, Green City. This inspiration area focuses on marketing concepts for the retail and floral collections for the modern specialist flower trade. In its presentations, the FDF draws a line from high-quality show floristry to practical staging for the sales-boosting marketing of cut flowers and plants in the florist retail trade. Trade visitors are invited to a lively exchange with national and international colleagues. In FDF showrooms, competitions and exhibitions, they experience the different facets of modern and inspiring floristry.


Contact / Appointment Request