“She is golden!”
We can assure you have ever seen a yellow like this! The newest Classic Gold has a unique colour in Mandevilla / Dipladenia segment. Bright and shining like the sun at midday, she will light even the darkest of gardens. She grows compact with lots of flowers and her peculiarity, further her special colour, is that her hearts has different colours shades, from deep orange to bright red. She is a very special one!
“Double is always better”
Behold gardening fanatics and floricultural enthusiasts! Here it is! Like the old Dutch masters it’s an authentic piece of art. World’s first truly double-flowered Mandevilla. What did you say?! Yes, you heard it right! It’s the world’s first truly double-flowered Mandevilla. The Sundaville® Double Blush Pink. Remember its name because it will bring you double happiness in the near future!
Excellent branching and flowering capabilities characterise this new variety whose habits seem the same as the Sundaville® Classics range. The Double Blush Pink garden performance is very satisfying and a pleasure for the eyes due to the particularity of the double flowers.
What is your first thought when you see a Mandevilla?
If summer, vacation, and chilling time in an exotic place come to your mind, we’ve no doubt you’re thinking about Sundaville®.
But Sundaville® is not just a Mandevilla, Sundaville® is a state of mind! It brings you to sunny villages on the beach, breezed by a soft and gentle wind and wet by crystal clear water. It is a summer feeling that is not going to end because it can be in your garden all year long, blooming from spring to the first frost.
Sundaville® is a Power Flower and this year (2022), we celebrate her 20-year anniversary!
A little bit of History
At MNP / Suntory we are both excited and touched to celebrate this important milestone. The first Sundaville® red variety was introduced already 20 years ago. How incredible is it? And how far we have arrived together with all our stakeholders!
The first time Jeroen Egtberts, our General Director at MNP / Suntory, saw a red Mandevilla in Japan, he was astonished by her beauty and her new and fresh look.
Now, due to the splendid breeding work from Suntory Flowers Ltd in Japan mixed with our ability to test and select the best quality genetics, Sundaville® is now a great and important product for consumers.
New concept: Sundaville® brings you happiness
We get up every morning to bring you happiness! Sundaville® is more than just a plant. It’s a feeling. A passion that we engage in daily.
As a result, we created a flower that reminds everyone of a carefree place, where people can enjoy, relax and dream of endless summers. Sundaville® is a bringer of joy! We bring love and sun in your heart and summer to your mind. With Sundaville® you can create your own sunshine.
Its unique growth and flowering power continue to amaze us every day. Sundaville® will continue to surprise, inspire and connect people in the future. Every day we are working on the day of tomorrow. We create new opportunities and follow the trends closely because Sundaville® is future-proof!
The perfect patio plants
You can see a limited (but always huge!) number of varieties. Still, limitless possibilities for your patio or garden: big, small, smaller pots, hanging baskets, table pots, pyramids, for instance… going wherever your imagination can go!
In fact, the words that mostly represent Sundaville® varieties are adaptability and versatility. You couldn’t find a Mandevilla which suits better all your needs and necessities. On sundaville.com you can explore how many possibilities you have!
Exclusive branding & POS materials
Sundaville® is extremely recognisable on shelves, thanks to her brightest colours and peculiar varieties and to the amazing branding work done with this Power Flower!
Coloured and eco-friendly labels are available to everyone who want to expose some Sundaville® in his nursery or gardening shop. Look them up on the Sundaville® website.
Furthermore, there is an extensive online image bank with inspirational images and everything you need for promoting Sundaville® on your own. Discover our amazing database: you can download and use these free of charge after creating an account, subject to the terms and conditions and mandatory credits when used. Explore & enjoy it at branding.mnpflowers.com!
To be always updated with Sundaville® novelties and communication follow the Instagram profile @sundaville, if you want you can become an official ambassador of the Power Flower!
After working together for 35 years in breeding, testing, selecting, marketing and licensing innovative bedding plants at a leading level, the company MNP / Suntory, based in Leimuiderbrug since 1989, decided to rebrand its identity with a new corporate distinctiveness which reflects a new strategy and market approach.
«If we look back at our unique heritage which started as Moerheim in 1888 we have already been pioneers in marketing its products since then. Now, almost 135 years later our passion is still to give the world unique and high-quality indoor and outdoor plants which make the modern consumer happy and the world more colourful, as we highlight in the video. Besides that, we always want to create new markets, instead of supplementing existing ones. » Says Erwin Giezen, Head of Marketing, Communication & Trade.
The new slogan “the plant pioneers”, embodies the company’s visionary and entrepreneurial spirit. The coming years will be approached with a new awareness and a proud and outspoken communicative attitude: their new motto is to stay critical and modest but talk more often about milestones and successes achieved.
«To be successful as a breeder we need to bring the plants to the people. We need a proactive and creative market approach for the future, moving the company from a push to a push-pull strategy to broaden our playing field. Our goal is to gradually scale up our well-known trademarks to strong consumer brands. » Continues Erwin Giezen.
To achieve this new purpose, MNP / Suntory created a new house of brands strategy which connects all their power brands like Surfinia®, Sundaville®, Granvia®, Princettia®, Millionbells®, Surdiva®, Senetti® and Beedance® together. With this distinctive proposition, they want to rock the floricultural market by making their brands more visible and recognizable for end consumers who are looking for them displayed in stores.
«Having strong corporate branding allows us to be more recognizable and visible throughout the entire supply chain and stakeholders, but also for internal and employer branding purposes. In doing so, we have also updated our communication strategy (www.mnpflowers.com), to reach out not only to propagators and growers as we did but also to exporters, wholesale, (online) retail and even consumers. Eventually, we can market our future genetics faster and more efficiently. » Says Erwin Giezen.
The new “plant pioneers’ badge” as they call it, is at the heart of their new brand identity. This badge consists of an upper part and a lower part representing a greenhouse/laboratory which stands for innovation & trends while the bottom part represents a plant label and stands for the strategic branding & marketing of their products.
Watch our new corporate movie at www.mnpflowers.com and on our social channels @mnpsuntory.
The world’s first double flowered Mandevilla
Sundaville® is one of our main brands and this year ut enlarges its classic collection with a brand new variety, a real revolution in floriculture. Her name is Sundaville® Double Blush Pink, and you can easily understand why. She adds a new Mediterranean vibe to a collection already enlarged by new varieties like Flamingo Pink, Gold and Lemon. This new double variety will be available in 2023 years for everyone, just in small quantities.
Double is always better
Sundaville® Double Blush Pink represents a real innovation in floriculture because she is the first double-flowered Mandevilla which presents the same strong characteristics and capabilities as Sundaville® classics varieties. So it is future-proof for sure. This new extravagant Mandevilla creates even more shades in the pink colour due to the second flower in the centre. A real eye-catcher thanks to the high contrast of flowers and emerald leaves. In addition, MNP / Suntory has created a unique branding for this new variety from the original Sundaville® brings you happiness, for the new one is Double your happiness and that is the truth… everyone wants a double in his life! A stronger tropical vibe has been added to a brand which embodies happiness, freedom and uniqueness since its creation 20 years ago.
Multiple shapes and pot sizes
The double Mandevilla arrives at the house of brands exactly at the 20th anniversary of the Sundaville® brand. A new and special milestone with suitable features to be grown in Europe like all the Sundaville® collections. Double Blush Pink has extremely strong branching, enabling her to grow and climb high. She is also very rich in flowering, with multiple buds in the same stem which guarantees an impactful result as a finished plant. Decorative for the garden or patio, she is resistant to the hottest weather, no matter the sun, rain or wind. So a very resistant plant whose flowers continue blooming from spring all summer long and also during the first months of autumn. Suitable for small (12 cm) and bigger pots, growers can choose which shape to give to their plants or to hang them or not. MNP / Suntory’s favourite option is to allow the plant to grow wild and beautiful as naturally as possible.
We are MNP / Suntory.
We are “The plant pioneers”. We're pioneers & trendsetters in breeding, selection, marketing and license management of the most innovative and superior quality (bedding) plants.
"We want to help people create conscious spaces, where they can enjoy long-lasting beautiful plants that contribute not only to a pleasant view but also to their environment, flora and fauna."
“We want to be an authentic authority within the floriculture sector. We want to be known for high-quality innovative products and surprising progressive marketing strategies. We want to transfer the love for plants to the consumer in our whole chain business.”
What makes us unique?
Our history goes back to 1888, the year in which the first generation of the Ruys family in the Netherlands started their own horticultural company known as “Koninklijke Moerheim”. In 130 years, the company has grown from a small family business to a worldwide specialist in (bedding) plants. The marketing of unique and high-quality (bedding) plants is in our DNA.
The unique collaboration with Suntory® Flowers Ltd. enables us to produce the most innovative products from our breeding for more than 30 years, using the latest techniques. Thanks to strict and unique selection criteria and an eye for detail, we succeed in creating new markets instead of supplementing existing ones. By paying more attention to breeding and selecting unique properties and quality for the end consumer instead of production optimization, we have become experts and pioneers in the field of high-quality plants with unparalleled garden performance. We “consciously” do not have our production of cuttings and end products, but sell our genetics under license to propagators & breeders. This allows us to fully focus on breeding, selection and effective marketing.
Due to our extensive knowledge of the market and our “fingersptizengefühl”, we always dare to stick our neck out and fully believe in our products. That is one of the reasons why we determine the trends of tomorrow. Our products are so progressive and unique that they offer the perfect tools to be unique in design and message and to be at the forefront. Thanks to our 'house of brands' strategy, we spend a lot of time on differentiation, segmentation and consumer trends. Due to the unique properties of our products and strategic positioning, we can build (large) unique brands in a relatively short time and effectively achieve large market shares within a segment. We are known for our forward-thinking marketing communications, through which we provide marketing support for Suntory® genetics. We hereby make attractive (free) promotional material available to our customers within the chain.
We are fully committed to breeding and selection, which means that we have conquered a unique place in the chain. We use a specific licensing model, whereby we make our genetics available to floricultural propagators and charge a license fee for each rooted or unrooted cutting. This licensing model and the lack of production make us a relatively narrow company with an open structure. This means that we (usually) do not enter into exclusive partnerships, but make our genetics available as widely as possible. Anyone can become a customer of ours, including competitive breeders/propagators.
Due to our size and structure, we are flexible. This makes it easy for us to respond quickly and creatively to changes in the market. That is why we can bring our genetics to the market (two years) earlier than other breeders. Our challenge is therefore to conquer the market as effectively and originally as possible with a small team.
We are MNP / Suntory. We are “The plant pioneers”.
Plan your visit to the trade fair!