The new Sundaville® Blue, also known as Bluephoria, marks a groundbreaking achievement in ornamental horticulture. This Mandevilla or Dipladenia is the world's first 'blue' variety, setting a new standard in both breeding and marketing. Often referred to as 'Mandevilla 4.0', it represents the next evolution in this popular plant' development.
Sundaville® Blue features a classic growth habit with exceptional branching and robust structure. Its striking blue-purple hue makes it stand out, and it thrives in almost every climate. Whether on the terrace, balcony or containers, this Mandevilla shines.
Iteristic is its progressive changes from pink buds into vibrant and eye-catching big purple flowers.
The totally new Sundaville® UP series features exceptional and never-before-seen colours.
An elongated, upward-growing habit and more elongated leaves for a WOW effect!
Compatible with small and large pots, flowering is late but fruitful and enlarges your window sales through the whole summer.
Presented in three official colours, thriving up of the stairs because the sky is the limit!
This impactful Catharanthus roseus collection can thrive in any space.
From 7 cm up to 26 cm pots, this will be the real eye-catcher of any display.
Do you run a flower shop? Add tiny pots to your collection, giving them all the light they strive for.
Are you looking for an impactful container plant for landscaping? Soirée™ embodies strength and resilience, standing the test of time and diverse environmental conditions.
Combine together the five varieties or match them with other similar resistant plants, such as Mandevilla/Dipladenia Sundaville® Classic collection.
Tiny but terrific! Treat yourself to the sweetness of Soirée™, the cutest and strongest Catharanthus grown only from cuttings!
TOKYO, Japan, January 15, 2025: A new year brings global opportunities. Last fall, Suntory Flowers Limited acquired European partner MNP (Moerheim New Plant) in The Netherlands as part of its strategic initiative to expand business in Europe. This new venture will enhance Suntory’s business in bedding plants, as well as fresh-cut flowers. MNP is now officially Suntory Flowers Europe B.V.
The MNP partnership began in the late 1980s with the launch of Surfinia® - the first petunias from cuttings. These vigorous petunias ignited a gardening boom, changing the landscapes of European towns. Ever since then, MNP has played a leading role in introducing and branding Surfinia® and many more varieties, achieving tremendous success.
This experience and track record have established MNP as a pioneer in the European vegetatively propagated plant business, playing a crucial role in the development of diverse varieties. Together, Suntory Flowers and MNP have continued to bring fresh winds to the floriculture industry by developing and branding unique products, such as Sundaville®/Sun Parasol® and Senetti®.
Looking forward to the new venture, Suntory Flowers President Yasunori Yomo says, “With the launch of Suntory Flowers Europe, we aim to accelerate our foreign business operations, focusing on Europe, our most important region. More than ever, I believe that Suntory’s flowers can decorate and change the landscape of Europe’s cities.”
MNP’s Jeroen Egtberts is now president of Suntory Flowers Europe. Emphasizing the integration’s significance, he says, “This union marks the beginning of an exciting new chapter. This is the natural evolution of a long-lasting and fruitful partnership, years of support and commitment from all our stakeholders – our employees, partners and customers alike. We remain fully dedicated to delivering the quality and innovation that have defined MNP for decades, with a firm commitment to future growth and prosperity for all involved.”
Together, Suntory Flowers Limited and Suntory Flowers Europe B.V. are committed to a mission “to bring excitement and wonder to people through floriculture” by delivering beautiful plants to people all over the world through innovative product development and market expansion, establishing leadership in the European bedding plant and cut flowers segment.
The leadership team also includes Munenori Inagaki, who manages Suntory Flowers’ European business. The new website will be suntoryflowerseurope.com.
You may recognize us from participating in last year’s IPM under the name MNP/Suntory. Now, following years of successful collaboration between Moerheim New Plant (NL) and Suntory Flowers Limited (JP), we are pleased to announce the establishment of Suntory Flowers Europe. Headquartered in Leimuiderbrug, this new company will serve as the central hub for the European horticultural market, managing the distribution and promotion of Suntory Flowers Ltd’s renowned genetics, including varieties such as Surfinia®, Sundaville®, Senetti®, and others.
This union marks the beginning of an exciting new chapter for our company. It represents the natural evolution of a long-standing and fruitful partnership, built on years of support and commitment from all our stakeholders — our employees, partners, and customers alike. As we move forward, we remain fully dedicated to maintaining the high standards of quality and innovation that have defined Moerheim New Plant for decades, while embracing new opportunities for growth and progress.
"We are committed to ensuring the continued success and prosperity of all those involved, and we invite you to reach out and explore how we can collaborate to drive growth and innovation together," said Jeroen Egtberts, President of Suntory Flowers Europe.
"With the launch of Suntory Flowers Europe, we aim to accelerate our international business operations, with a particular focus on Europe as our most important region," added Yasunori Yomo, President of Suntory Flowers Limited.
We’ll continue delivering the innovation and support you trust, building on the successful partnership we’ve shared for years.
All prospective partners are invited to join us as we shape the future of horticulture. With our commitment to quality and innovation, we’re excited to build new relationships and help you grow — together.
We would love to meet you in person! Visit us at Hall 1, Stand 1E47.1 to explore exciting new opportunities and discover how we can grow together.
Plan your visit to the trade fair!
