Morel Diffusion is a family company with a history of over 100 years specialising in breeding Cyclamen persicum. The company’s story began in 1919 with Pierre Morel, who grew cyclamen, primroses, and vegetable seedlings at his nursery in Châtillon-sur-Chalaronne. His six sons began marketing the original open pollinated lines, inherited from their father, into F1 hybrid lines in 1989.
Now, Morel Diffusion operates 3.5 Ha of glass and plastic greenhouses in Fréjus, on the Mediterranean coast of France. Seeds are exported to 40 countries while genetics are sold by their customers, seeds distributors, and young plant propagators in 70 countries.
Major brands include: minis Smartiz® and Metis®, mid-sized flowers Tianis® and Midi+, and large flowered Latinia® and Halios®. Specialties Indiaka®, Fantasia® or Curly® enjoy worldwide recognition.
Morel employs 58 passionate staff, which peaks to 100 with seasonal workers from October to June, all local from the area.
www.cyclamen.com
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