Ideas about addressing customers in the correct way will be supplied by the Trend Hotspot of the Trade Association of German Florists (FDF). All-encompassing developments in society are leading to alterations in the consumption behaviour which will also be reflected in the POS designing in the long term. The consumption trends in 2017 which the Holland Flower Office has picked out will be introduced. In addition, trend experts from Europe will convert atmospherically charged scenarios into compact moodboards which will be understood as a compass for successful product marketing.
In the FDF Flower Lab, attention will focus on the Generation Y, the millennials. This young target group is searching for sensible, sustainable, authentic and unique products as well as new communication channels. An inspiring showroom will tell the story which will relate to the flower and will be precisely adapted to these needs.
On the Members Advice booth, the representatives from the state associations of FDF will present the broad spectrum of services rendered by the FDF community. The helpful information available here will also relate to training and further education.
In the FDF World, top-quality florists from all over the world will show knacks, tricks and innovative ideas. When the stars of the green scene storm the stages, there will be first-class creative fireworks: The international top-quality shows with Europe's best florists will be presented by the Trade Association of German Florists.
At the European Cup of Floral Design in Genoa, Italy, they inspired the public and the international jury of experts. On the FDF show stage, they will again present their masterful skills: Tamas Mezoffy (HUN), reigning European Champion, runner-up Roman Steinhauer (RU) and third-placed winner Pirjo Koppi (FIN).
24 January: 2 pm
25 January: 3 pm
26 January: 1 pm
Germany’s top florist Stephan Triebe (Hamburg), Vice-Champion Sarah Hasenhündl (Baden-Württemberg) and Mehmet Yilmaz (Rhineland-Palatinate) join in the successful spring season with this firework of floral inspiration.
25 January: 1 pm
26 January: 11 am
The exciting Young Florists Competition with outstanding career opportunities for young talents and floristic newcomers. Who will the FDF send to the Eurofleurs in Belgium in September 2017, and who will represent the art of German floristry at the 44th WorldSkills, the world championships of the trade, in Abu Dhabi in October 2017?
25 January: 11 am
Award ceremony: 2.30 pm