As an inspiring start to a successful business year, the Trade Association of German Florists - Federal Association (FDF) will once again present innovative flower designs, seasonal decorations and new floristry ideas in the FDF World in the Green City in Hall 1A. Attention will centre on strong-selling concepts and floral collections for the modern specialised flower trade.
The flower as a trend product and a must-have for the modern consumer - this will be the message in the FDF Trend Hotspot.
In its presentations, FDF will exhibit a spectrum from high-value show floristry to displays close to practical needs for the strong-selling marketing of cut flowers and plants in the floristic retail trade. Trade visitors will be invited to a lively exchange of opinions with national and international colleagues.
In the FDF World, top-quality florists from all over the world will show knacks, tricks and innovative ideas. When the stars of the green scene storm the stages, there will be first-class creative fireworks: The international top-quality shows with Europe's best florists will be presented by the Trade Association of German Florists.
FDF and Fleurkreativ are presenting: Tom De Houwer, Sören Van Laer, Angelica Lacarbonara, Brigitte Heinrichs and Julia Marie Schmitt
22. January: 11 am
Frédéric Dupré, Sara-Lisa Ludvigsson, Hanneke Frankema, Tomasz Max Kuczyński, Ahti Lyra
22 January: 2.30 pm
23 January: 1 pm
24 January: 11 am
Michael Liebrich, Heiko Steudtner and Franziska Strobl
23 January: 11 am
24 January: 2 pm
The Flower Battles which were originally created in Japan will stand for breathtaking creative competitions for a young public. Within just a few minutes, the participants will have to select their materials from a material pool and create them into flowery arrangements live before the eyes of the spectators. A genuine challenge which will be accompanied by the public's loud clapping and enthusiastic cheers. The concept will guarantee fun floristry, action and floral designs off the cuff. For the first time, FDF and the Florismart online flower market will now present these thrilling competitions at IPM ESSEN, too.
At the beginning, twelve participants will go to the starting line in two rounds. Four finalists will remain standing at the end of the first day. On the second day, they will compete against each other in two rounds which will then be followed by the final eliminator. Who will secure the public's favour and be crowned as the winner?
23 January: 2 pm
25 January: 12.30 pm
Plan your visit to the trade fair!