Press Release IPM 2018
FitzGerald Nurseries will be exhibiting in 2018 for the 12th time at IPM Essen. Over the years IPM Essen has been a great show for FitzGerald Nurseries international customer development. Before participating at IPM in 2007 FitzGerald sold young plants in three countries and now the company sells its young plants in 27 countries. Now the company has evolved two divisions - a food and an ornamental division - and 2018 sees the food business escalating in international terms through the fast growing Beotanics Ltd, a sister company of Fitzgerald Nurseries, and Nativaland JV company in Portugal. This JV is the first partnership from this farming activity and it is driving the commercial scale sweet potato farming in Europe. Scaled sweet potato production did not exist in Northern Europe before FitzGerald Nurseries sweet potato variety program and now its new company Beotanics instigated this activity way back in 2006.
Superfoods! This development is very much on trend with what is happening in the international food movement. The company has engaged with consumers, farmers and media through its Beotanics social media platforms. On Twitter you can follow @Beotanics and European Sweet Potato Facebook page. Our Louisiana sweet potato genetics are becoming now widely recognised as revolutionising sweet potato crop in European agriculture bringing nursery horticultural skills to a crop in the farming sector. In the meantime you can learn more about the activities being carried out at the nursery on these developments at www.beotanics.com
On our stand we will also exhibit the various plants from our MyPlant patio and garden collection. www.myplant.eu
Our EverColor® collection goes from strength to strength internationally and we will exhibit our range again at IPM 2018.This programme started just one year after our first IPM. EverColor it could be said is the personality keynote of an unusual young plant company for the Irish Horticultural industry. EverColourful and EverSurprising! www.evercolorplants.com
We look forward to meeting you again at IPM 2018 where you can learn more about the above and other plants in our range.
Plan your visit to the trade fair!