Royal Brinkman is a supplier, installer and consultant for the professional horticultural industry. It was granted the predicate ‘Royal’ in 1985 when the company celebrated its 100th birthday. Founded in 1885, Royal Brinkman has been active in the horticultural industry for 130 years. At the time, Mr C Brinkman started the business in a building in ‘s-Gravenzande selling items such as ‘Sparrietouw’ which is a type of rope used for crates and tarpaulins on Westland barges but also for bundling asparagus. Since then Royal Brinkman has become one of the largest and most renowned suppliers to the horticultural industry in the world.
Royal Brinkman at home in global horticulture
For the organisation to be viable in the future, it is important to respond to changes in the world and, more specifically, the international horticultural industry. The Royal Brinkman strategy was revised and restated in 2014.
The Royal Brinkman vision is incorporated in the following six core statements:
‘Royal Brinkman at home in global horticuluture’
Royal Brinkman will provide its customers with optimal service in the fields of seven respective themes; crop rotation, crop protection & disinfection, crop care, packaging & design, mechanisation, technical projects and service products.
Any concerns the customers may have will be dealt with in a “custom made” manner through local offices or dealers, or by means of personal sales and specialities as well as an efficient and well developed webshop. Good and efficiently functioning logistics is the key to further success. The delivery of a team performance is what makes the difference.
Royal Brinkman's core values are:
Operational reliability - Convenience – Products/services availability – Practical expertise – Reliability of supply
These five core values form an essential part of Royal Brinkman's service provision to its customers: