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Ms. Linda Zwiers
Products and innovations

Cyclamen Super Serie Vintro: The true Winter Cyclamen

Cyclamen Super Serie Vintro: The true Winter Cyclamen
Innovation

Schoneveld breeding introdurces Cyclamen Super Series Vintro, its true large-flowered Winter Cyclamen. Vintro has large flowers and thick stems. This series is ideal for winter blooming. Vintro is less sensitive to botrytis. Flowering period: January to March. Available in five colours.

Schoneveld breeding in the MEDIA CENTER

Djix is ​​a mini Cyclamen with a special flower shape and in most regions it is marketed in closed chains with the focus on “local-for-local” and “product-market combination”. Available in 2 colours and suitable for small pot sizes. Djix is ​​a typical autumn cyclamen and blooms from September to November, this flowering period is based on Northern European conditions.
Photographer: Schoneveld breeding
Victoria is a new colour type within our Super Series Verano and is characterized by the slightly serrated edge in combination with the coloured eye. This colour type contains 100% Victoria flowers and goes perfectly with the other colours in the Verano Super Series.
Photographer: Schoneveld breeding
Cyclamen Super Series Vintro will be introduced during IPM 2020, our real large-flowered Winter Cyclamen! Vintro has large flowers and thick stems. This series is ideal for winter blooming. Vintro is less sensitive to Botrytis. Flowering period: January to March. Available in 5 colours.
Photographer: Schoneveld breeding

Product groups

Product range

Primula Perola

Primula Perola

Extremely firm flower stems, Less growth regulator required

Primula Perola is a Primula polyanthus and is new in the range this year.

This long-stemmed Primula is characterised by its exceptionally strong stems which prolong the flower life.

Read more about Perola

Product range

Cyclamen Super Serie Vintro - The true Winter Cyclamen

Cyclamen Super Serie Vintro - The true Winter Cyclamen

The flowering period of this Cyclamen is: January to March in the Northern Hemisphere and July to August in the Southern Hemisphere.

Vintro is known for its good quality and the fact that this series is less sensitive to Botrytis. In addition, this series has uniform flowering and growth and is suitable for planned production.

Vintro is an absolute must for consumers who want some extra colour at home during the winter period!

Read more about Vintro

 

Product range

Product catalog Schoneveld Breeding

Product catalog Schoneveld Breeding
Product range

Cyclamen Super Serie Petticoat

Cyclamen Super Serie Petticoat

Totally different flower shape, Specialty in combination with marketing support

This playful little cyclamen lives up to its name by being just a bit more fringed. The flower doesn't point upwards, the petals hang down. It's definitely an eye- catcher because on a pedestal or in a hanging basket, it's magnificent! Then you can easily see just how beautiful the inner part of the flower is.

Read more about Petticoat

Petticoat is being marketed through exclusive product-grower-market combinations, including the associated sales and marketing support.

Product range

Cyclamen Super Serie Verano Victoria Light Pink

Cyclamen Super Serie Verano Victoria Light Pink

Victoria is a new colour type within our Super Series Verano and is characterized by the slightly serrated edge in combination with the coloured eye. This colour type contains 100% Victoria flowers and goes perfectly with the other colours in the Verano Super Series.

Do you want to know what the possibilities are for your company? Please contact us or visit our stand at the IPM.

Read more about Victoria

Product range

Cyclamen Super Serie Djix

Cyclamen Super Serie Djix

About Super Serie Djix
Species: Cyclamen persicum
Available Colours: 2
Pot sizes: 9 – 12 cm / 3.5″ – 5″
Blooming period (Northern Hemisphere): October – January
Blooming period (Southern Hemisphere): April – July

Specialty product

Read more about Djix

Company news

How we create added value through breeding #morevaluebybreeding

How we create added value through breeding #morevaluebybreeding

In the 1970s, every week Patty Schoneveld went by truck to his customers. The plants with the best flowering richness were often the fastest sold. Patty understood the needs of the market and started selecting the best plants in advance. With this in mind, we started breeding.

In 1992 this process resulted in the birth of our Super Serie with Super Serie Original! The Original is still legendary because of its large amount of flowers, sometimes more than 165 per plant.

Flowering richness was still a distinguishing factor in the 70s, but in 2019 it is only a basic condition. Because of today’s market needs, we now also focus on sustainability in breeding.


More value by #superserie
Super Serie currently consists of 19 different series. We have these series for a purpose, with each series we respond to one or more customer needs. Just like in the 70s, “market thinking” is still central to our breeding.

As a result of this market thinking, with 19 series we can provide all common pot sizes from 6 cm (2.5 “) up to and including 17 cm (8”), there is a choice of many colours, silver-coloured leaves or green leaves and we have various flower shapes.

Nowadays we also opt more often for an inclusiveness strategy in which we work with chain partners to market our products in a targeted manner, with the aim of achieving a better price for all parties.

Vintro, the true large-flowered Winter cyclamen
This season the Super Serie range has been expanded with Vintro. With Vintro we have developed a new large-flowered winter cyclamen suitable for flowering from December to March.

With the Mini Winter and Macro series, we already had a range that performs well under colder and dark conditions for small and medium-sized flowers. With the introduction of Vintro we have achieved a new breakthrough in the field of large-flowered winter cyclamen.

Vintro has a good sturdy plant habit, large flowers and is also less sensitive to Botrytis. Cyclamen Super Series Vintro is officially introduced during IPM 2020. #winterquality


Speed up breeding
The introduction of a new series is preceded by a long process of breeding, selection and testing. The process of classical breeding can take up to 10 years. Where we previously used breeding based on appearance, we are now applying new breeding techniques in our breeding process, whereby we select based on DNA, among other things.

In the near future we are guaranteed to make a quality improvement, as a result of which our uniformity will be even better and chain partners will have access to our new products even faster! #timetomarket

Do you want to know how we create added value for you? Or do you want to meet our novelties: Vintro, Djix and Verano Victoria? Visit us at IPM: Hall 2 B17!

Company profile

Schoneveld Breeding is a committed plant breeding company operating worldwide to introduce and market innovative, high quality flowering plants which can be cultivated with minimum environmental impact and which offer a higher cultivation and market return throughout the chain and which make an inspiring contribution to consumer's living environment and enjoyment.

Schoneveld website

Schoneveld Product catalog

Schoneveld Breeding makes the most beautiful cyclamen, primula, campanulas and ranunculus in the world. Abundant blooms, long flower life, round plant structure and uniform blooms are the main principles of the breeding programmes. With more than 330 employees, the company has grown into a world-class player. Every day we supply clients in some 65 countries with seeds and we provide cultivation and marketing support to our growers. Strong genetics, developing and sharing expertise and constant innovation are the foundations of the company's success.