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Nadine Schuler-Zeeb
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Product range

Innovative sustainable propagation system: RCS 2.0

Innovative sustainable propagation system: RCS 2.0

Selecta is launching a ground-breaking innovation at IPM 2025 - RCS 2.0. This is a propagation system in which cuttings are rooted offshore in special paper bags using little energy – and without any substrate. The paper is biodegradable, consists of cellulose fibres and is free from fossil-based plastics. Due to their size, the cuttings are very suitable for transport, take up less space and produce less waste than normal rooted cuttings. 

The cuttings are packaged in paper strips and are ready for immediate use at the customer's premises. You can either pot pre-cut individual bags manually on conveyor belts, tables or with potting machines. Or you can use automatic transplanting with the TTA Cutting Edge, a cutting machine for planting cuttings. Selecta one has further developed the TTA Cutting Edge together with the Dutch automation specialist TTA. The delivered paper strips are cut cleanly, the cuttings are precisely gripped and automatically potted in the pockets. 

More information in the flyer: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/RCS2-0_OnePager_IPM2025_EN_final.pdf

or press release: https://selecta-one.com/fileadmin/user_upload/PDF_Folder/Selecta_Pressrelease_RCS_2.0.pdf

Product range

Poinsettia Christmas Time

Poinsettia Christmas Time

Selecta has chosen the Christmas Time variety as this year's ‘Star of the Year’. It has been on the market for two years now and has already clearly surpassed the million mark and is already a proud member of Selecta one's ‘Top 7’ red poinsettia club.

With its bright red bract colour, upright medium vigorous growth and V-shaped uniform branching, it has received consistently positive feedback from producers in Northern and Southern Europe.
Christmas Time is easy to produce and pack, it convinces with high productivity per unit and low inhibitor requirements. It is very well suited to impressively covering the interesting late sales segment in many markets and can be produced from mini 6 centimetre pots to pot size 14 centimetre.

Product range

Poinsettia Fantasy Star®

Poinsettia Fantasy Star®

If looking for a special eye-catcher, Selecta one recommends the Fantasy Star® variety. The colour pattern of the red bracts with large white speckles is unique on the market and gives Fantasy Star® an impressively eye-catching appearance. The variety impresses with its narrow, medium-strong growth, very early intensive colouring of the pattern and a reaction time of approx. 8.5-9 weeks. The variety is suitable for almost all production processes, from 6 cm pots minis to stems.

Product range

Hydrangea

Hydrangea

Selecta will be presenting a selection from the Hydrangea programme for the first time at IPM. This assortment offers a complete and competitive product selection in different colours, growth and flowering times. On the one hand it consists of the production assortment, which is harvested from own hydrangea mother plants at the Selecta site in Kenya. On the other hand, Selecta offers a tried-and-tested commercial range for customers in southern Europe. A newly designed photo point on the stand invites visitors to capture the attractiveness of the new hydrangea launch in a perfect setting.

Product range

One in Dianthus

One in Dianthus

The Selecta carnation range stands for great brands, proven varieties and innovative new launches. Selecta's range of pot and cut carnations is known for its excellent quality and covers all producer and consumer demands. The wide variety of series, colours and growth types offers numerous possibilities.

The Dianthus range centres on Oscar®, the most homogenous and best-selling carnation series worldwide with a total of 19 varieties and PINK KISSES®, the success brand par excellence, as well as the extraordinary Kiwi Mellow Cool in the cut flowers segment.

For the first time, the LUCKY LIPS® carnation series, which was introduced at IPM 2024, will be integrated into the Selecta stand. The premiere of the newly presented quality and value-added concept centred around the varieties Lara, Lena, Lisa, Lola and Luna was a complete success throughout Europe. The concept was very well received across the industry. The qualities of LUCKY LIPS® were convincing and retailers reported good sales.

Product range

Marketing concept Autumn Friends

Marketing concept Autumn Friends

Let late summer and autumn shine with our beautiful Autumn Friends concept which includes hardy and weather-resistant carnations coupled with traditional autumn plants. Our team will advice you with pleasure to get the best combination possibilities to create your autumn more colourful. We offer you an attractive design for this concept in form of posters, flyers, labels and banners.

Product range

Marketing concept Nature Garden

Marketing concept Nature Garden

Insect-friendly plants are high in demand! Our concept Nature Garden offers you a colourful collection of our assortment, which is beloved by insects. Find suitable POS material here to promote this important topic.

Product range

Marketing concept Planta Morgana

Marketing concept Planta Morgana

Summers are becoming drier and hotter all the time. Demand is growing for flowering plants that can thrive in these altered conditions. And so we have developed a new concept: Planta Morgana.

It shows a desert landscape with a camel that, thanks to its reserves of water, can cope very well in this challenging environment.

Many plants, such as Delosperma and Portulaca, have similar water reserves in their thickened flowers, allowing them to manage drought particularly well. Other plants, such as Helichrysum, have very hairy surfaces that reduce evaporation on the surface of their foliage.

The green oasis in our Planta Morgana concept highlights varieties that performed especially well in drought tolerance tests. Many different Selecta varieties were tested at the State Horticultural College and Research Institute in Heidelberg. The plants were given 50% of their ideal water supply throughout the summer. This table lists selected varieties included in the test that were deemed to have performed well or very well based on external appearance and wilting.

We will continue to test our product ranges so that we can recommend the best varieties according to the latest, well-founded results. In future, the attractive Planta Morgana concept can be used in combination with our drought-tolerant varieties to communicate and advertise at the point of sale.

Product range

Calibrachoa Bakari®

Calibrachoa Bakari®

The Calibrachoa variety with the extraordinary colour spectrum, which plays with red, orange, pink and yellow, impresses with radiant flowers that seem to glow like the sun itself. Speaking of sun, Bakari® impresses in full sun locations with a strong appearance, early flowering and bushy growth. Bakari® is a real eye-catcher with outstanding product characteristics and the most promising Calibrachoa variety for the next summer sales.

Product range

Selecta one – world leading breeder, producer and marketer of vegetatively propagated ornamental plants

Selecta one – world leading breeder, producer and marketer of vegetatively propagated ornamental plants

The Selecta one Group is a world leading breeder, producer and marketer of vegetatively propagated ornamental plants. Our breeding activities comprise the areas of bedding and balcony plants, Poinsettias, Perennials and Cut Flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, we are able to serve each significant market throughout the world.

Our assortment: https://www.selecta-one.com/en/assortment/

 

Company profile

The family company Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Our commercial objective is to create a green product world, to win over and inspire gardeners, the trade and the end consumer.

 

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