Premiere: At the IPM ESSEN 2024, the Best Practice Award for floral requirements will be presented for the first time in cooperation with the Fachverband Deutscher Floristen e.V. - Bundesverband. This ideal marketing award honors innovation and industry expertise in 8 different categories and offers valuable orientation for the floricultural trade.

Participating companies have the opportunity to submit a maximum of two products by e-mail to info@fdf.de by November 30th, 2023. Product proposals are based on a photo submission (at least three product views), a short information as well as reasons why the company recommends its product for the Best Practice Award.

A jury of experts will review all entries and award prizes to the most practical products with the greatest sales potential for florists in each category. The winners will be announced and officially honored on the first day of the IPM ESSEN 2024. During the entire duration of the fair, all participating products will be presented in a special exhibition area in Hall 5.