The international horticultural industry meets at IPM ESSEN to present its innovations and new products to the trade public.
The world's leading trade fair is also the platform for numerous award ceremonies:


IPM Essen is the host sponsor for the AIPH International Grower of the Year (IGOTY) Awards in 2024.

The IGOTY Awards have been organized by the International Association of Horticultural Producers (AIPH) and founding partner FloraCulture International (FCI) since 2019 and recognize the best of the best in ornamental plant production. The awards cover four categories: finished plants and trees, young plants, cut flowers and bulbs, and sustainability.

The IGOTY 2024 reception and awards ceremony will take place on Tuesday, January 23rd, 2024, in the Ruhr Hall. In addition to the ceremony, the AIPH will host an industry conference and panel with inspiring speakers and previous IGOTY winners.

To secure your place, visit the AIPH Website

Best Practice Award

		Logo Best Practice Award IPM (3)

Premiere: At the IPM ESSEN 2024, the Best Practice Award for floral requirements will be presented for the first time in cooperation with the Fachverband Deutscher Floristen e.V. - Bundesverband. This ideal marketing award honors innovation and industry expertise in 8 different categories and offers valuable orientation for the floricultural trade.

Participating companies have the opportunity to submit a maximum of two products by e-mail to by November 30th, 2023. Product proposals are based on a photo submission (at least three product views), a short information as well as reasons why the company recommends its product for the Best Practice Award.

A jury of experts will review all entries and award prizes to the most practical products with the greatest sales potential for florists in each category. The winners will be announced and officially honored on the first day of the IPM ESSEN 2024, at 05:00 p.m. at stand 5B14. During the entire duration of the fair, all participating products will be presented in a special exhibition area in Hall 5.

IPM Novelties Show

		Leuchtende Pflanzen

Since 2008, the latest plant innovations have been exhibited and honoured in the IPM Novelties Show at IPM ESSEN. All the plant exhibitors at IPM ESSEN will have the possibility of presenting their innovations in Hall 1A.

"Innovations" in the terms of the exhibition regulations will include new breeds and new wild and growth forms which have not been known until now and have not been exhibited at any other German fair.

Register and secure the title "Plant Novelty of IPM 2024". Prizes will be awarded in the following categories:

  • "Flowering and Green House Plants"
  • "Spring-Flowering Plants"
  • "Bedding and Balcony Plants"
  • "Cut Flowers"
  • "Bushes and Shrubs"
  • "Woody Plants"
  • "Tub Plants"

Sina Grebestein

Show Your Colours Award

		Show your colours

At IPM ESSEN 2024, the Show Your Colours Award will be presented for the sixth time. The award is organised by Messe Essen in cooperation with BIZZ Communications.

Show Your Colours 2024 is about the added value of the plant expressed through the story behind the plant, i.e. storytelling. Both plants and plant concepts can be submitted. Often it is not enough to simply put a plant on the shelf to encourage the consumer to buy it. A garden plant alone may look beautiful, but that is not always the case. With added value in the form of a label, a beautiful pot, a clever concept or simply by giving information about the plant, it can attract more attention. Nowadays, companies are well prepared for this and give their plants that little bit extra. To encourage trade fair participants* to put their products in the right light with that certain something extra, the Show Your Colours Award IPM was created.


Participation in the Show Your Colours Award is free of charge. All exhibitors presenting woody plants and perennials at IPM Essen are invited to submit their plant and/or concept via the digital entry form . The deadline for entries is 15 December 2023. The expert jury will nominate 10 plants from all entries.

Evaluation by the jury:

The nominated plants (1 specimen per entry) will be presented during the fair in Hall 8. Visitors can vote for their favourite plant here. On Thursday, 25 January 2024, the entries will be judged by a panel of experts in the afternoon. Afterwards, the result will be announced at 15:00 at the BIZZ Holland stand (Hall 8, Stand 8A31).

IPM Trade Fair Cup

		Blumen in Vasen


Effective staging, exciting creations and lots of creative fun - the IPM Messe Cup is always worth participating in. No matter whether florist or gardener, trainee or master - every competitor gets the chance to present himself, his skills and his workpieces at IPM Essen in the categories "bouquet", "green hero in a pot" and "pot planting".

The theme of the tripartite competition is "MISSION: FLOWER FUTURE". The wake-up calls of the young generation to climate and environmental protection cannot be ignored. Let your imagination run free and show us, in a personal "statement", your love for the diverse and blooming nature. The IPM Messe-Cup focuses on the range of floristic and horticultural services - paired with a large portion of creativity. In each category, the work pieces that best implement the theme with free design will be awarded prizes. The competition is particularly worthwhile for the next generation of designers. This is because the jury also honours the best trainees in each category. In addition, the combination winner receives the coveted IPM Messe Cup.