Forum: Job + Future

The world's largest trade fair for horticulture in Essen is an excellent opportunity to get to know professional fields and companies in the horticultural sector and to talk to personnel managers. The "Beruf+Zukunft" forum provides initial help for your own enquiries with brief introductions of people and their career paths. The "Beruf+Zukunft" forum is an initiative of the horticultural editorial team at the Eugen Ulmer publishing house, the Federal Association of University Graduates/Engineers in Horticulture and Landscape Architecture (BHGL), the Industrial Garden Association (IVG) and Messe Essen. The aim is to show interested junior managers in horticulture the diverse career opportunities and prospects for the professional path and to contribute to the networking of graduates and companies. The International Plant Fair (IPM) in Essen is particularly suitable for this. In the following, we will introduce the speakers of the "Career + Future" forum at the IPM Essen 2020.

When: Thursday, January 30th, 2020
10:30 am - 12pm

Where: Congress Center Ost, Room A

Contact: Christoph Killgus, Verlag Eugen Ulmer, Stuttgart
Phone: 0711/4507-181
Mobile: 0170/2152326
Email: ckillgus@ulmer.de

Stage programme at a glance
10:30 am
10:40 am
Heike Boomgaarden
Author, planner and TV garden expert
10:55 am
Belinda Mager
Product management for a young plant company
11:10 am
Tom Canders
Multifaceted responsibility of the entrepreneur
11:25 am
Richard Petri
Marketing and Horticulture in Germany and Africa
11:40 am
Andreas Löbke
As project manager in consulting
12:00 pm
End and possible subsequent tour with the BHGL to various exhibitors at IPM 2020



The trained gardener, specialising in tree nurseries (Eschweiler Baumschulen, Rinkerode) studied horticulture at the Osnabrück University of Applied Sciences. Andreas Löbke also completed various internships, for example as a scientific assistant in the experimental support for the Federal Biological Research Centre (BBA) at the Botanical Institute for Plant Protection in Hamburg, at the plant protection service of the LWK Westfalen-Lippe and in the tree nursery consulting service of the LWK NRW in Münster. Since 2004 until today he is project manager at CO CONCEPT Marketingberatung, Luxembourg, a management consultancy specialising in horticulture, which also offers expertises and feasibility studies, evaluations and knowledge transfer in horticulture. Andreas Löbke's competences and fields of activity include individual company marketing, management consultancy, strategic market orientation as well as the initiation and support of cooperative development processes and the supervision of Erfa groups. Andreas Löbke is currently the temporary managing director of the cross-national fruit growing association R.O.L.TEWIV and has been a member of the board of the Luxembourg State Fruit Growers Association since 2014.


Belinda Mager did not find a commercial career in the retail trade challenging enough and therefore decided to follow her passion for plants and start a production horticulture course at the University of Applied Sciences in Osnabrück. Her main subjects were ornamental plant cultivation, marketing and economics. During her studies she completed various horticultural internships and wrote her bachelor thesis in cooperation with a company. For the horticultural group PlusPlants she examined their concept for market potential at the POS. Following her BA studies, she was able to gain initial professional experience in product development and product management at the young plant companies Kientzler and Dümmen Orange for two years. Belinda Mager decided to follow this up with a master's degree. The decision was made in favour of the Horticultural Management course at the Technical University of Munich in cooperation with the Weihenstephan-Triesdorf University of Applied Sciences. Afterwards, she again succeeded in making a seamless transition into professional life. For almost three years now, she has again been working in product management, this time at the young plant company Selecta one. In the lecture she will present her tasks in product management. The department consists of five employees and is an important interface within the company between various other departments. This includes SCM, production, sales, marketing and breeding. This cross-departmental work is the great attraction for Belinda Mager. Each product manager is responsible for some of the cultures that Selecta one carries in its assortment. For these cultures, the respective product manager is responsible for the existing assortment and at the same time for new introductions and the testing of test varieties. She is therefore often on business trips within Europe. There she visits customers and other Selecta one locations to evaluate breeding trials. In addition, regular visits to trade fairs are on her agenda to follow market developments. Belinda Mager will present the diversity of product management in her lecture.


From 2001 to 2004 Tom Canders completed a horticultural training in ornamental plant cultivation at the Robert Leenen company. This was followed by a year abroad in California/USA at Euroamerican Propergators. Tom Canders spent another year abroad in New Zealand at the Baker Brothers nursery. In 2007, he attended the master school in Essen, Germany, before founding the Tom Canders nursery the following year. In 2011 he took over the family business Gartenbau Gerd Canders, since 2012 he has been managing Europlant Marketing Canders GmbH and is a partner of MTS Canders van Wijlick, a horticultural company in Baarlo, the Netherlands. In 2016, the enterprising young entrepreneur finally founded Futura Flower GmbH together with Bernd Germes. His professional responsibilities include the management of Gartenbau Tom Canders, a young plant nursery with up to 60 employees in production planning and sales. Tom Canders is also responsible for marketing coordination for Europlant Canders GmbH ("Beauty Ladies") and product development at Europlant Canders GmbH.


Nomen est omen. Heike Boomgaarden was born with a green thumb as early as 1962 when she was given her last name. Born in Wiesbaden, she grew up in Bad Soden. After graduating from high school, she began training as an orchardist at the Agricultural Development Department of Höchst AG. After a stay abroad in various horticultural businesses, she began studying in Geisenheim in 1985. Immediately after graduation, Heike Boomgaarden started to set up her engineering office. Today she also works for ARD and SWR both on radio and TV. As an author and editor, she also dedicates herself passionately to beautiful green topics. Her ecological passion is reflected in numerous projects, including the "Edible City of Andernach", "Mainz shows its colours", "Cherry Valley World Heritage Site Middle Rhine Valley", "Garden to go", at "1 sqm Heimat - the regional perennial concept" or at "Natürlich Klug - die essbare Schule Gillenfeld". Heike Boomgaarden BERUF+Zukunft 2019 has already planned and executed many projects, including the therapeutic garden of the Max Otto Bruker Clinic in Lahnstein and refugee gardens for integration. During the UN Decade of Biodiversity, it launched the nationwide project "Nature Seeking Gardens - More Plant Diversity in Germany's Gardens" together with the German Horticultural Society in 1822. This campaign is supported by her book "Natur sucht Garten" ("Nature Seeking Gardens"), written with other authors. In addition to her numerous activities in various garden television formats, Heike Boomgaarden is vice president of the German Horticultural Society 1822 e.V. and its 1st plant ambassador. She can report on extraordinarily wide-ranging horticultural and publicity activities and conveys a lot of joy in the green profession as a true vocation!


Born in Allgäu, he completed a gardener's training in flower and ornamental plant cultivation, which he completed in 1986. After completing his civilian service, he studied horticultural sciences in Freising-Weihenstephan from 1988 to 1993 with an environmental focus. Richard Petri was particularly interested in soil science. In his diploma thesis he dealt with the erosion of traditional cultivation methods in Cameroon. In Lazio/Italy he worked for Selecta Italia as propagation assistant from 1993 to 1994. This was followed by a ten-year period in Montabaur, where Richard Petri was Product and later Business Development Manager for SERAMIS at Mars GmbH from 1994 to 2004. Richard Petri remembers this as a "cool time", with a lot of pleasure in what is possible with marketing. Again a time in Africa followed: In Koka he was General Manager for Dümmen in Ethiopia from 2004 to 2006 and did pioneering work in building up a mother plant site, which he also managed. In Entebbe/Uganda, he followed a period as General Manager for Selecta from 2006 to 2010. Again, he was involved in the development and management of a mother plant site, here as a "Private Stock" project at Wagagai Farm. In Stuttgart Richard Petri then headed marketing and product management at Selecta one from 2010 to 2018. His responsibilities included the establishment of the departments, CI development, preparation and implementation of trade fairs, the development of catalogues and campaigns such as those for the well-known "Pink Kisses" pot carnations. Since the end of 2019 Richard Petri has been self-employed as co-founder of the company RiPlant AG in the Allgäu region of Germany. Its tasks include consulting, development of product concepts, support of strategic projects and collaborations within and outside the green market.