Green City

Green City: Meeting Place for Associations and Experts

The trade visitors will find topical and relevant sectoral subjects in a concentrated form in Hall 1A in the Green City.

IPM Novelties Show


Since 2008, the latest plant innovations have been exhibited and honoured in the IPM Novelties Show at IPM ESSEN. All the plant exhibitors at IPM ESSEN will have the possibility of presenting their innovations in Hall 1A.

"Innovations" in the terms of the exhibition regulations will include new breeds and new wild and growth forms which have not been known until now and have not been exhibited at any other German fair. The exhibited plants will be assessed by a knowledgeable jury on the day before the opening. The most attractive plant in each category from the ranges of "Flowering and Green House Plants", "Spring-Flowering Plants", "Bedding and Balcony Plants", "Cut Flowers", "Bushes and Shrubs", "Woody Plants" as well as "Tub Plants" will be chosen as the "IPM Innovation 2019" and will be presented in Hall 1A on the opening day.

The IPM Novelties Show will be jointly staged by Zentralverband Gartenbau e. V. (ZVG - "Central Horticultural Association") and Messe Essen GmbH.

IPM Tade Fair Cup

		Blumen in Vasen

IPM Messecup 2023 - "Mission: Flower Future"

Effective staging, exciting creations and lots of creative fun - the IPM Messe Cup is always worth participating in. No matter whether florist or gardener, trainee or master - every competitor gets the chance to present himself, his skills and his workpieces at IPM Essen in the categories "bouquet", "green hero in a pot" and "pot planting".

Teaching show "Gardeners can do it"


The "Gardeners can do it" educational show in Hall 1A will present relevant topics on the conservation of resources and sustainable production.

For many years, horticultural businesses have been caught between the conflicting demands of numerous requirements to meet environmental policy objectives and their own demands for the production of natural products from the point of view of resource conservation and sustainability - for economic, but also increasingly for ecological reasons. The educational show "Gardeners can do it!" at IPM ESSEN 2023 will present a number of starting points and bases for discussion on this topic and the possibilities that horticulture is already using or will use.

Other main topics of the educational show of the Horticulture Infocentre:

  • Conserving resources: Energy, water, nutrients, ...
  • Sensor-supported crop management: creating production security and saving resources
  • "Keeping the balance - using nutrients effectively!
  • Sustainable phosphorus fertilisation/secondary phosphates
  • Plastic avoidance and recycling
  • CO2 balance of ornamental plants
  • Plants as carbon reservoirs
  • Substrate materials as a source of CO2
  • TerZ - Use of peat-reduced substrates in ornamental plant cultivation
  • Peat-reduced substrates in nurseries - from trial to practice

Read the full press release .

BLOOM's World


BLOOM's World – a „Must See“ for the sector

The focus of BLOOM's World 2023 will be on the latest trends, as well as a wealth of ideas for theme presentations and product ranges for small and large business formats in the flower and plant trade.

BLOOM`s WORLD will once again be a multifaceted all-round experience that reflects an inspiring and multifaceted industry that is looking to the future with courage and full of ideas.

Anyone who wants to carry one or two things home in printed form in a sustainable and re-experienceable way will find an extensive range of international specialist literature, floristry magazines, lifestyle magazines and decorative books at the BLOOM`s media stand.

BLOOM's Trends 2023

  • The four most important trends for horticulture, florists, the plant trade and garden centres. Experience practical shop concepts, lifestyle presentations and sales-boosting product presentations as well as pioneering floristry exhibits in trend style as an important orientation aid for the sector on around 600 sqm.
  • Modern product displays offer ideas for large and small-scale sales concepts in the green sector.
  • Simple product presentations for the PoS, created with few resources, oriented towards colour concepts and implemented with flowers and plants in atmospheric floristry.

Product innovations from plants to lifestyle accessories

Event floristry for weddings

  • Master florist students from Stuttgart-Hohenheim show creative floral implementations for one of the most important events, the wedding. The ideas range from floral table decorations in the currently fashionable style, to many bridal bouquet ideas, to wedding bows based on practical and predominantly sustainable plug-in bases. Trade visitors will find a multitude of ideas for their own wedding business.

Natural funeral floristry

  • How the demand for environmentally friendly, natural and sustainably designed funeral floristry can be realised in practice is presented in the exhibition area "Contemporary Funeral Floristry" - ideas for florists, cemetery gardeners and all professionals involved in the business of death and mourning.

Creative workshops to join in

  • Take part in the workshops that take place several times a day. A great offer especially for young fair visitors! Under the guidance of BLOOM's florist Doreen Neumann, workpieces will be created in half-hour workshops that can be taken home. Registration for this is possible directly at the BLOOM's stand.

The flowering relax & talk area

  • Short lectures and presentations by master florist Klaus Wagener and the BLOOM's team on topics such as mega trends, Pure Style, New Ikebana in connection with floristic techniques and much more will provide an informative and entertaining side programme. BLOOM's new service for the green sector, the Green Web, will also be presented. A variety of nature workshop works will also be presented. The "Green tree of Hope", which already caused a sensation at the European Cup of Florists in Poland, will form a gestural highlight near the BLOOM`s bar with a refreshing range of drinks.

FDF World


Ideas about addressing customers in the correct way will be supplied by the Trend Hotspot of the Trade Association of German Florists - Federal Association (FDF).

In the FDF World in Hall 1A, the FDF will present varied live shows with floral designers from throughout the world every day.

More information