Endless Summer® DreamCloud® is the outcome of years of expert breeding and testing by Bailey Innovations, the powerhouse behind the Endless Summer® brand. Ahead of its European launch, the variety underwent extensive trials in collaboration with a network of partner growers. Focus areas included reliable production, uniform growth, strong branching, foliage and flower colour stability, flowering performance, and improved resistance to leaf diseases.
Endless Summer® DreamCloud® delivers continuous reblooming from spring through to winter, with full, pure-white mophead flowers that are less prone to fading or discolouration than other varieties. Hardy throughout the winter, it flowers reliably year after year on both old and new wood. This ensures a long-lasting, consistent flowering cycle, offering visual appeal from early spring until winter.
Compact and uniform in habit (reaching approximately 90 to 120 centimetres) with strong, sturdy stems, DreamCloud® is ideally suited for gardens, patios and containers. Its dense, dark green foliage withstands summer heat well. Thanks to its enhanced resistance against Cercospora leaf spot and powdery mildew, DreamCloud® maintains a healthy and attractive appearance even under changing weather conditions.
DreamCloud® will be available from spring 2026 via the European network of Endless Summer® growers. Supplied in the brand’s distinctive blue pot, the plant will be supported with inspiring labels, strong consumer photography and optional in-store promotional material.
All media from Endless Summer® | First Editions®
To the MEDIA CENTERFirst Editions® | Good gardens great life™
First Editions® is the leading brand for exclusive and innovative shrubs. First Editions®, forming a sustainable foundation of prideful gardens. The growing assortment is expertly curated to meet the market’s needs, backed by a rigourous breeding program focuses on exceptional quality to minimize risks for trade channels.
With over 75 diverse varieties, ranging from Physocarpus Amber Jubilee to Cephalanthus Fiber Optics and Rhus Tiger Eyes®, a year-round First Editions® calendar can be offered to establish long-lasting relationships with retail partners and livable gardens. The eye-catching purple container and vibrant orange label make a powerful statement on the retail floor, while ongoing marketing support ensures exceptional consumer experience
Endless Summer®
Discover the everlasting beauty of Endless Summer® Hydrangeas, where flowers keep blooming non-stop until winter, every single year. Known as the world’s best-selling Hydrangea brand, it brings the strongest reblooming garden Hydrangea that fill outdoor spaces with an abundance of beautiful blooms and colours. The hydrangeas draw consumers in at retail, leaving them captivated by the promise of timeless beauty.
Retail Inspiration Zone
Visit the Retail Inspiration Zone (stand number 2D42) during IPM Essen 2024 where First Editions® as well as Endless Summer® are showcased. Discover how the assortment of both brands come to life on the retail floor. We look forward to welcoming you from January 23-26 in Essen to personally introduce you to the latest revolutionary addition: Eclipse ®.
Plan your visit to the trade fair!
