Green Trend Report 2022-2023: An inspiring forecast for the industry

In this third edition, elho group, Floramedia and Royal Lemkes uncover the strategic opportunities these developments offer the horticultural community.

To stay relevant in a rapidly changing world, entrepreneurs need to anticipate the future. Trends are a kind of future scenario: they provide information about the mood in society, in the market and among consumers. Insights into trends can help to develop a future-proof vision for one's own company and provide inspiration for successful product innovations.

In the Discovery Center of IPM Essen, you can be inspired by the trends, colours, materials and accessories of the Green Trend Report. And would you like to know how you can use these trends, how you can convert them into a brand or a product? Then our account managers and our Art Director are at your disposal with advice and practical help.