Via G.Matteotti, 1992
IT 51036 Larciano (PT)
Contact
Mr. Brando Desideri
  • +39057383355
  • +390573838346
  • E-mail
Products and innovations

Make a conscious choice with res nova

Make a conscious choice with res nova
Innovation

With the new res nova, a 100 per cent recycled and 100 per cent recyclable raw materials line, the Italian company made a conscious choice: not only traditional top quality pots and flowerboxes, but also a less pollution and CO2 reduction strategy, supported by an important communication campaign enhancing the importance of a greater green consciousness and a deeper environmental engagement

The res nova articles have been conceived thinking about natural elements and they spread their sustainable values through a special label and their natural colours: clay, carbon and rock. 

Make a conscious choice:

1. 100 per cent recycled and 100 per cent recyclable raw materials

2. top quality

3. less pollution and CO2 reduction

4. deep environmental engagement

IDeL SRL in the MEDIA CENTER

Don’t break the cycle! Make a conscious choice: 1. 100% recycled and 100% recyclable raw materials 2. top quality 3. less pollution and CO2 reduction 4. deep environmental engagement
Photographer: Angelo Antelmi PH
So much fun with the Feel Family! Enjoy it with us: 1. a grainy edge, gratifying to the touch 2. a smoother and shinier body 3. transparent version and Exclusive colours available 4. authenticity and fun
Photographer: Brando Desideri PH
Aeris is definitely the perfect solution! 1. Excellent roots aeration, thanks to the special bottom designed with 90% aeration more than traditional pots 2. Optimal drainage of water excess 3. Large and resistant rim making forklift racks movement easier 4. Perfect combination with the potting machine 5. Flexible and resistant raw materials 6. High performant stacking and lower transport costs 7. Simple cleaning thanks to the shiny finish
Photographer: Angelo Antelmi PH
It is a unique line, suitable for indoor and outdoor use. The timeless advantages: 1. premium quality raw materials, UV rays stabilized 2. concept developed in partnership with the Italian designer Marco Saporiti 3. H2O System and several accessories allow to maintain the right plant hydration 4. great communication and cool packaging
Photographer: Angelo Antelmi PH
Product range

The newest IDeL range, "res nova": don't break the cycle!

The newest IDeL range, "res nova": don't break the cycle!

res nova range: plastic pots and sustainability

 

We are proudly trying to offer eco-sustainability solutions: we manufacture top performance products and we do it thinking about environmental, economic and social sustainability.
 

IDeL introduces "res nova", the new line of 100% recycled and 100% recyclable raw materials. This sustainable choice represents the company’s deep green commitment, we already demonstrated with the BioCompo(s)t  line, made by compostable certified plastics, according to strict standard ISO 14855. IDeL has made an ethical decision by pursuing a strategy of pollution and CO2 reduction, emphasising the importance of a greater environmental awareness. In addition, “res nova” products are designed to encourage people to think about natural elements and to spread sustainable values through their natural colours: Carbon, Clay, Rock.

 

Break bad habits. Don't break the cycle:

Make a conscious choice:

1.       100% recycled and 100% recyclable raw materials

2.       top quality

3.       less pollution and CO2 reduction

4.       deep environmental engagement

 

Choose consciously, choose IDeL.

www.idel.it/en

Product range

PLASTICOTTO GREEK

PLASTICOTTO GREEK

PLASTICOTTO GREEK

 

The elegance of the ancient Greek motifs is the key!


A traditional line, distinguished by:


1. Tuscan elegance and grainy finish


2. top-level quality, thanks to many years of industrial experience


3. wide range of shapes and sizes


4. a lot of colours to choose from!

Product range

PLASTICOTTO BASIC

PLASTICOTTO BASIC

PLASTICOTTO BASIC

 

A frugal version for a long-standing tradition.


Don’t miss the opportunity:

 

1. evergreen products


2. excellent quality level, even for essential pots


3. great sell out for stores and garden centers


4. a must have for every retailer, all over the world

Product range

LIVING

LIVING

LIVING

 

A must have collection: not only pots, but also real furnishing accessories!


The added value:


1. a clean, minimal and modernist design


2. an appealing shiny finish, which enhances every colour, making it bright and eye-catching


3. fashionable and elegant shapes


4. perfect for the living room or to renew the kitchen following the real Italian style

Product range

PRODUCT DISPLAY SOLUTIONS

PRODUCT DISPLAY SOLUTIONS

PRODUCT DISPLAY SOLUTIONS

 

IDeL wants to be your best partner!

Throughout the constant study of new eye-catching display solutions, IDeL helps you in the stock management, in attracting consumers by stimulating their impulse buying and cross–selling activities.

IDeL proposes innovative solutions with a strong design appeal, giving a high quality value to the products and of course to your store: more attraction, more value, more sales.

 

We help you to organize the sales space!

Let’s optimize goods turnover, cross selling and sell out:

1.       each display solution is very resistant

2.       consumer visual attention boosting

3.       easiness of product finding

4.       great internal atmosphere

Product range

BIO-COMPO(s)T

BIO-COMPO(s)T

BIO-COMPO(s)T

 

Quality and sustainability: the main values followed by IDeL!

The environmental care is not a joke:

1.       certified, biodegradable and compostable raw materials

2.       compliance with the international biodegradability standard ISO 14855

3.       a special wood display

4.       genuineness perception to impress the consumer

Product range

FEEL

FEEL

FEEL

 

A real sensory experience with the Feel family!

Let’s try this new emotion:

1.       a grainy edge, gratifying to the touch

2.       a smoother and shinier body

3.       transparent version and Exclusive colours available

4.       authenticity and fun

Product range

CLASSIC SHINY

CLASSIC SHINY

CLASSIC SHINY RANGE

 

A young and fresh line, on top of new trends!

Make the difference with:

1.       a glossy finish

2.       several colours available, completed by the Exclusive collection, that plays with light and dark shades

3.       a wide range of shapes and sizes fitting any growing pot

4.       cross selling presentations and display solutions

Product range

CLASSIC MATTE

CLASSIC MATTE

CLASSIC MATTE

 

A contemporary line. Stylish and geometric: it’s a must have!

Boost your revenue:

1.       several square and rectangular solutions available

2.       a beautiful matt finish

3.       perfect for defining clubs and restaurants outdoor/indoor spaces

4.       the Self Watering System (SWS) keeps the soil constantly moist

Product range

IDeL PROFESSIONAL

IDeL PROFESSIONAL

IDeL PROFESSIONAL

 

A deep range of high quality proposals!

We help professional plant growers and producers:

1.       top quality articles

2.       innovative solutions and special patents, able to optimize no matter which production

3.       functional and high resistant pots

4.       various sizes and lots of colours

Product range

MOSAIC

MOSAIC

MOSAIC

 

It is a unique line, suitable for indoor and outdoor use.

The timeless advantages:

1.       premium quality raw materials, UV rays stabilized

2.       concept developed in partnership with the Italian designer Marco Saporiti

3.       H2O System and several accessories allow to maintain the right plant hydration

4.       great communication and cool packaging

 

Mosaic is cool and handy!

Mosaic products enhance home and garden spaces and are also very handy thanks to the self-watering H2O System!

 

Stop overflows!

The useful red tap permits to control water overflows, so the pots are perfect for indoor use.

 

The perfect outdoor solution!

Mosaic pots are suitable for outdoor use, too. They are manufactured with first quality virgin raw materials and are UV rays stabilized.

Company news

It’s time to renew… and the Italian company IDeL, based in Tuscany, is doing it greatly.

It’s time to renew… and the Italian company IDeL, based in Tuscany, is doing it greatly.

Did you know that IDeL introduced in its range some ideas you won’t be able to do without? And to be honest, a new vase is still a good idea: It can really add something more to the look of both a room and the flowers in the vase. After all, what is a flower without a vase? What is a plant without a pot? Inspiring by its love of plants, flowers and home design, IDeL developed new products, for indoor decoration, available in a deep variety of styles, shapes and colours. Large or small, decorative or minimalist, these pots can suit any space.

IDeL chose to take care of succulents and mini orchids, more and more popular plants, beloved among consumers. So, Round 8 and its little brother Round 6 were born, enriching the Living family (and their “cousins” Round 12 and 14, container proof items), distinguished by a glossy and shiny finish. These nice cachepots give a glamour Italian touch to the kitchen spaces and perfectly fit with aromatic plants. In addition, they are wonderful in combination with cactus and aloe, on wood decorative shelves.

Plants pots are interesting objects: they exist for a practical purpose (keep the root system together and feed the plant) but they also accomplish a more noble mission decorating homes or any other space. For the right plants care, don’t forget about Dante 10! It has been designed to enhance mini orchids, that are wonderful flowers, answering the needs of green-lovers don’t having enough indoor spaces but don’t want to give up these tropical fancy flowers, such beloved as not easy to grow. Thanks to Dante 10, also the Feel line, distinguished from the Living one by different shapes and grained finish rim, has a new member!

IDeL: IDeaL solutions for “always a pot ahead” people!

Company news

Plastic pots and Sustainability

Plastic pots and Sustainability

We offer you quality and we do it responsibly: we are constantly committed in environmental sustainability.

Across our productive operations, we use 100% renewable energy.

We are proudly trying to offer eco-sustainability solutions: we manufacture top performance products and we do it thinking about environmental, economic and social sustainability.

IDeL introduces res nova, the new line of 100% recycled and 100% recyclable raw materials. This sustainable choice represents the company’s deep green commitment, we already demonstrated with the BioCompo(s)t line, made by compostable certified plastics, according to strict standard ISO 14855. IDeL has made an ethical decision by pursuing a strategy of pollution and CO2 reduction, emphasising the importance of a greater environmental awareness. In addition, res nova products are designed to encourage people to think about natural elements and to spread sustainable values through their natural colours: Carbon, Clay, Rock.

Choose consciously, choose IDeL.

www.idel.it/en

Company news

SMART! - CLASSIC MATTE RANGE: The clever solution

SMART! - CLASSIC MATTE RANGE: The clever solution

SMART! - The clever solution

Do your customers complain that they only have a small balcony at home, but they dream of taking care of a nice garden? Do they live in apartment and have no outdoor space? Growing in pots is what they need! Offer them a product that is both functional and practical! It's perfect for urban gardening!

With SMART! Flowerbox 85 SWS (part of the Classic Matte line ), they can grow vegetables on the balcony and enjoy fresh and healthy food when they want.

Thanks to SMART! Flowerbox 85 SWS, there is no need for large spaces and the care of vegetables or aromatic plants in pots is very easy: it’s possible to create a small garden! Even first-time growers will have no difficulty in realizing this green dream, because the flowerbox allows the accommodation of three black pots (and therefore three different plants), favouring the replacement of a single vegetable, in case of illness or decline. By the way, sickness and death are reduced to minimum, thanks to the “Self Watering System – SWS” (Water Reserve System), included in the product.

In addition, IDeL thought of those who need to make the most of even tighter spaces: with the smaller version SMART! Square High 30 SWS , the management of every square centimeter is optimized, without sacrificing the pleasure of enjoying beautiful plants. Moreover, the black pot is well covered by an elegant cachepot, available in several colors and equipped with the “Self Watering System – SWS” (Water Reserve System), so it can contain flowering plants and be placed inside the house too.

It's beautiful, it's easy, it's IDeL!

We want to be your best partner, so we thought about YOU and YOUR STORE. Throughout the constant study of new ideas, we developed Isle Display, a special display solution for  SMART! FLOWERBOX 85 SWS and SMART! SQUARE HIGH 30 SWS Isle Display is able to optimize sales spaces thanks to its deep capacity. Moreover, it is made in very resistant polypropylene, ensuring the resistance against humidity.

Company news

AERIS is definitely the best professional solution!

AERIS is definitely the best professional solution!

AERIS: we serve you the best solution.

Healthier plants with AERIS, the last novelty by IDeL for plant growers!

1. Excellent roots aeration, thanks to the special bottom designed with 90 per cent aeration more than traditional pots

2. Optimal drainage of water excess

3. Large and resistant rim making forklift racks movement easier

4. Perfect combination with the potting machine

5. Flexible and resistant raw materials

6. High performant stacking and lower transport costs

7. Simple cleaning thanks to the shiny finish

8. PRODUCTS MADE WITH 100% RENEWABLE ENERGY

9. Take advantage from AERIS’ cachepot! Find out the captivating presentation of AERIS 18 with CLASSIC MATTE - HIGH POT 20 cm and AERIS 24 with CLASSIC MATTE - HIGH POT 27 cm

Company news

Classic Matte High Pot: what a nice cachepot!

Classic Matte High Pot: what a nice cachepot!

Classic Matte line: High Pot 20 and 27 cm

Did you know that IDeL developed new products you won’t be able to do without? A new pot is always a good idea.

Technical features

  • Matte finish
  • Sizes:  High Pot 20 cm : diameter 20x22h cm / diameter 7,9x8,7h in |||  High Pot 27 cm : diameter 27x29h cm / diameter 10,6x11,4h in
  • Products available with holes upon request or easily pierceable by the customer with a little drill
  • Optimal stackability

Colours:

White
Anthracite
Taupe        
Pistachio Green - pastel colour
Purple
Ash Sky Blue - pastel colour

Other colours available upon request

Perfect as coverpot for professional growing pots. Find out some examples:

High Pot 20 cm / 7,9 in with:

  • AERIS 18 cm / 7,1 in
  • HIGH NURSERY POT 18x16 cm - 3,3 l / 7,1x6,3 in - 0,9 gal

High Pot 27 cm / 10,6 in with:

  • AERIS 24 cm / 9,4 in
  • HIGH NURSERY POT 22x22 cm / 8,7x8,7 in
  • LOW NURSERY POT 24x20 cm / 9,4x7,9 in
  • NOBILIS 23,5 cm / 9,3 in
Company news

100 PER CENT DETECTABLE POTS - PLASTICS DETECTABLE BY NIR-TOMRA

100 PER CENT DETECTABLE POTS - PLASTICS DETECTABLE BY NIR-TOMRA

 PLASTICS DETECTABLE BY Near-Infrared (NIR) TOMRA

 Every size and model available upon request

 
Made in Italy

www.IDeL.it

Company news

A new size for LIPARI bowl: 31 cm diameter, with clip on saucer available!

A new size for LIPARI bowl: 31 cm diameter, with clip on saucer available!

The advantages of versatility: IDeL introduces LIPARI bowl 31 cm+clip on saucer

High performance, for technical or decorative use. The main general features:

  • The functional bowl height increases the number of healthier plants
  • Strong rim makes the handle easier
  • Cross bottom for a perfect drainage

For HOBBY:

  • Quality  and tradition of PlastiCotto by IDeL brand
  • Deep range of basic colours: Terracotta, White, Anthracite, Taupe, dark Green, Fuchsia, Lime, Orange, Lilac
  • Clip on saucer included
  • High versatility and perfect fitting with compositions and little trees

For PROFESSIONALS:

  • Size conceived to maximize the quantity charged on danish trolleys
  • Strong rim for easy handle
  • Cross bottom for a perfect drainage
  • High quality raw materials
  • Higher height and capacity, in confront of alternative bowls 

 Ask us more info: info@idel.it

Company news

Dante 10,5: we love mini orchids! And you?

Dante 10,5: we love mini orchids! And you?

IDeL and Dante 10,5 for mini orchids: so cute!

Improving Feel products, Dante 10,5 is the last brand new idea from IDeL company, thought to enhance indoor spaces. We developed a very deep range of colours, starting from the monochromatic version, till transparent models and Exclusive line products, a collection interpreted as fancy chromatic textures, with light and dark shades, pastel too. 

Dante 10,5 has been designed to enhance mini orchids, wonderful tropical flowers such beloved as not easy to grow.  In fact, Dante 10,5 has been conceived to ensure good hydration for the root system, essential to avoid stagnation and moulds.

Speak with your customers: explain them the importance of the orchids watering and maximize cross-selling with IDeL’s display solutions! 
We want to be your best partner, so we always think about YOU and YOUR STORE! Throughout the constant study of new eye-catching ideas, we developed a special display solution, attracting consumers by stimulating their impulse buying and cross–selling activities, enhancing products and store atmosphere.

For example, Display for Plant Table stimulates impulse purchases and cross-selling, thanks to its high capacity and ease of positioning, directly on the plants display stands. Try it!

IDeL: IDeaL solutions for “always a pot ahead” people!

More info: info@idel.it

Company profile

IDeL: quality is our Passion.

As pioneers in plastic pots and containers manufacturing, we are an Italian family-owned and managed company, based in Tuscany. For over 60 years, our Passion has been constantly leading us to develop innovative products and to find captivating display solutions, with the aim to boost your sales. We want to be your most reliable partner: our products are entirely made in Italy and produced with high quality raw materials. Their special design is conceived in collaboration with professionals coming from the hobby sector, highly qualified nurseries and plant growers. This is the reason why, every year, more than 60 countries all over the world choose our items: choose quality, choose IDeL.

www.idel.it