With the new res nova, a 100 per cent recycled and 100 per cent recyclable raw materials line, the Italian company made a conscious choice: not only traditional top quality pots and flowerboxes, but also a less pollution and CO2 reduction strategy, supported by an important communication campaign enhancing the importance of a greater green consciousness and a deeper environmental engagement
The res nova articles have been conceived thinking about natural elements and they spread their sustainable values through a special label and their natural colours: clay, carbon and rock.
Make a conscious choice:
1. 100 per cent recycled and 100 per cent recyclable raw materials
2. top quality
3. less pollution and CO2 reduction
4. deep environmental engagement
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res nova range: plastic pots and sustainability
We are proudly trying to offer eco-sustainability solutions: we manufacture top performance products and we do it thinking about environmental, economic and social sustainability.
IDeL introduces "res nova", the new line of 100% recycled and 100% recyclable raw materials. This sustainable choice represents the company’s deep green commitment, we already demonstrated with the BioCompo(s)t line, made by compostable certified plastics, according to strict standard ISO 14855. IDeL has made an ethical decision by pursuing a strategy of pollution and CO2 reduction, emphasising the importance of a greater environmental awareness. In addition, “res nova” products are designed to encourage people to think about natural elements and to spread sustainable values through their natural colours: Carbon, Clay, Rock.
Break bad habits. Don't break the cycle:
Make a conscious choice:
1. 100% recycled and 100% recyclable raw materials
2. top quality
3. less pollution and CO2 reduction
4. deep environmental engagement
Choose consciously, choose IDeL.
The elegance of the ancient Greek motifs is the key!
A traditional line, distinguished by:
1. Tuscan elegance and grainy finish
2. top-level quality, thanks to many years of industrial experience
3. wide range of shapes and sizes
4. a lot of colours to choose from!
A frugal version for a long-standing tradition.
Don’t miss the opportunity:
1. evergreen products
2. excellent quality level, even for essential pots
3. great sell out for stores and garden centers
4. a must have for every retailer, all over the world
A must have collection: not only pots, but also real furnishing accessories!
The added value:
1. a clean, minimal and modernist design
2. an appealing shiny finish, which enhances every colour, making it bright and eye-catching
3. fashionable and elegant shapes
4. perfect for the living room or to renew the kitchen following the real Italian style
IDeL wants to be your best partner!
Throughout the constant study of new eye-catching display solutions, IDeL helps you in the stock management, in attracting consumers by stimulating their impulse buying and cross–selling activities.
IDeL proposes innovative solutions with a strong design appeal, giving a high quality value to the products and of course to your store: more attraction, more value, more sales.
We help you to organize the sales space!
Let’s optimize goods turnover, cross selling and sell out:
1. each display solution is very resistant
2. consumer visual attention boosting
3. easiness of product finding
4. great internal atmosphere
Quality and sustainability: the main values followed by IDeL!
The environmental care is not a joke:
1. certified, biodegradable and compostable raw materials
2. compliance with the international biodegradability standard ISO 14855
3. a special wood display
4. genuineness perception to impress the consumer
A real sensory experience with the Feel family!
Let’s try this new emotion:
1. a grainy edge, gratifying to the touch
2. a smoother and shinier body
3. transparent version and Exclusive colours available
4. authenticity and fun
A young and fresh line, on top of new trends!
Make the difference with:
1. a glossy finish
2. several colours available, completed by the Exclusive collection, that plays with light and dark shades
3. a wide range of shapes and sizes fitting any growing pot
4. cross selling presentations and display solutions
A contemporary line. Stylish and geometric: it’s a must have!
Boost your revenue:
1. several square and rectangular solutions available
2. a beautiful matt finish
3. perfect for defining clubs and restaurants outdoor/indoor spaces
4. the Self Watering System (SWS) keeps the soil constantly moist
A deep range of high quality proposals!
We help professional plant growers and producers:
1. top quality articles
2. innovative solutions and special patents, able to optimize no matter which production
3. functional and high resistant pots
4. various sizes and lots of colours
It is a unique line, suitable for indoor and outdoor use.
The timeless advantages:
1. premium quality raw materials, UV rays stabilized
2. concept developed in partnership with the Italian designer Marco Saporiti
3. H2O System and several accessories allow to maintain the right plant hydration
4. great communication and cool packaging
Mosaic is cool and handy!
Mosaic products enhance home and garden spaces and are also very handy thanks to the self-watering H2O System!
Stop overflows!
The useful red tap permits to control water overflows, so the pots are perfect for indoor use.
The perfect outdoor solution!
Mosaic pots are suitable for outdoor use, too. They are manufactured with first quality virgin raw materials and are UV rays stabilized.
We are proudly trying to offer eco-sustainability solutions: we manufacture top performance products and we do it thinking about environmental, economic and social sustainability.
IDeL introduces res nova, the new line of 100% recycled and 100% recyclable raw materials. This sustainable choice represents the company’s deep green commitment, we already demonstrated with the BioCompo(s)t line, made by compostable certified plastics, according to strict standard ISO 14855. IDeL has made an ethical decision by pursuing a strategy of pollution and CO2 reduction, emphasising the importance of a greater environmental awareness. In addition, res nova products are designed to encourage people to think about natural elements and to spread sustainable values through their natural colours: Carbon, Clay, Rock.
Choose consciously, choose IDeL.
Did you know that IDeL introduced in its range some ideas you won’t be able to do without? And to be honest, a new vase is still a good idea: It can really add something more to the look of both a room and the flowers in the vase. After all, what is a flower without a vase? What is a plant without a pot? Inspiring by its love of plants, flowers and home design, IDeL developed new products, for indoor decoration, available in a deep variety of styles, shapes and colours. Large or small, decorative or minimalist, these pots can suit any space.
IDeL chose to take care of succulents and mini orchids, more and more popular plants, beloved among consumers. So, Round 8 and its little brother Round 6 were born, enriching the Living family (and their “cousins” Round 12 and 14, container proof items), distinguished by a glossy and shiny finish. These nice cachepots give a glamour Italian touch to the kitchen spaces and perfectly fit with aromatic plants. In addition, they are wonderful in combination with cactus and aloe, on wood decorative shelves.
Plants pots are interesting objects: they exist for a practical purpose (keep the root system together and feed the plant) but they also accomplish a more noble mission decorating homes or any other space. For the right plants care, don’t forget about Dante 10! It has been designed to enhance mini orchids, that are wonderful flowers, answering the needs of green-lovers don’t having enough indoor spaces but don’t want to give up these tropical fancy flowers, such beloved as not easy to grow. Thanks to Dante 10, also the Feel line, distinguished from the Living one by different shapes and grained finish rim, has a new member!
IDeL: IDeaL solutions for “always a pot ahead” people!
IDeL: quality is our Passion.
As pioneers in plastic pots and containers manufacturing, we are an Italian family-owned and managed company, based in Tuscany. For over 60 years, our Passion has been constantly leading us to develop innovative products and to find captivating display solutions, with the aim to boost your sales. We want to be your most reliable partner: our products are entirely made in Italy and produced with high quality raw materials. Their special design is conceived in collaboration with professionals coming from the hobby sector, highly qualified nurseries and plant growers. This is the reason why, every year, more than 60 countries all over the world choose our items: choose quality, choose IDeL.
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