This innovation captures the spirit of the times: the new Seramis toppers score points as decorative covers for all plant pots, regardless of whether they contain mineral substrate or soil. With their attractive appearance in four natural, trendy colours, the toppers can be harmoniously integrated into various interior design styles.
This is what 71 per cent of Seramis buyers and fans have been waiting for; they are looking for exactly this solution for their green homes*. Both attractive and functional, the toppers are the perfect addition to the Seramis indoor range.
Stylish living with healthy plants – aspects such as aesthetics, design, individuality, sustainability and functionality are becoming increasingly important in today's lifestyle. With the new toppers, Seramis is appealing to further target groups and generating additional sales momentum in the retail sector.
All topper variants are 100 per cent natural, without colourants: Limestone consists of pumice, Espresso of expanded clay, Dark Shadow of crushed expanded clay and Graphite of basalt. Whether Scandinavian lightness, industrial chic, vintage charm or Mediterranean flair, there is a suitable colour shade for every style of living. With a two to three centimetres thick covering layer, the toppers form an effective surface in the planter that enhances any interior. At the same time, the toppers offer effective protection against fungus gnats – this is especially true when used on soil.
Style on top: Available in 1 litre containers, these toppers are an upgrade to the popular Seramis system. Used to cover plant granules or special substrates, they preserve and enhance their benefits and, together with vital nutrients and watering indicators, complete the all-round carefree package for modern plant care.
* Source: Yagora market research, Oct. – Dec. 2024
Westland Horticulture Ltd. has been a fixture in the British hobby gardening market for over 30 years and stands for imaginative, practical solutions to everyday gardening challenges. The company was founded in 1990 in Dungannon, County Tyrone (Northern Ireland) and remains privately owned to this day.
In 2014, Westland Horticulture Ltd. entered the German-speaking market with the acquisition of the SERAMIS brand. The well-known brand for indoor plant care was initially continued as Seramis GmbH and strategically expanded in the following years. The range grew beyond classic indoor plant care and was expanded to include lawn products, soils and gardening tools.
These products are now available in German-speaking countries under the Westland and Kent & Stowe brands and have successfully established themselves on the market. In order to clearly communicate its affiliation with the British parent company, the company has been operating under the name Westland Deutschland GmbH since 1 January 2020.
With around 1,000 employees, Westland Horticulture Ltd. is now one of the leading and fastest-growing companies in the British ‘green market’.
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