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Products and innovations

New to the Salvia Salgoon® serie: Lake Blueberry

New to the Salvia Salgoon® serie: Lake Blueberry
Innovation

The garden performance of Salgoon® is truly exceptional. This series offers sturdy and robust plants with many solid and well-packed flower spikes.

Known for its drought and heat tolerance, Salgoon® is continuously flowering from early spring to late autumn. As it can be grown quickly, it is one of the earliest Salvias to be available in garden centers from mid-spring onwards. Salvia plants bring instant excitement of liveliness in the garden, as they are a true pollinator magnet.

New to the Salvia Salgoon® series is Lake Blueberry. Salvia Salgoon® Lake Blueberry is a remarkable plant that captivates with its rich flowering and intense colour. Salvia Salgoon® Lake Blueberry truly stands out, combining its striking appearance with ease of care and impressive performance. This variety adds lots of volume but also stays compact.

HilverdaFlorist in the MEDIA CENTER

Optimum Mix
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Gerbera Garvinea® Echinacea MOOODZ® Dianthus Sunflor®
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Gerbera Garvinea® Alstroemeria Inticancha® Salvia Salgoon® Dianthus Sunflor®
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Gerbera Garvinea® Helleborus JWLS® Echinacea MOOODZ® Dianthus Sunflor®
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Product range

HilverdaFlorist IPM assortment

HilverdaFlorist IPM assortment

We are looking forward to meeting you during IPM 2024! In our booth, you'll discover Alstroemeria Inticancha®, Dianthus Beauties®, Optimum Mix, Gerbera Garvinea®, Patio Gerbera, Helleborus Glamour®, Helleborus JWLS® & Salvia Salgoon®.

Alstroemeria Inticancha®
Inticancha® offers impressive ornamental value due to the elegant petals, large flowers and vivid colours. The plants are easy to maintain and flower consistently from spring until autumn. Inticancha® is perfect for a patio or balcony but can be planted in a garden as well. This series contains a heat tolerant collection that thrive in sunny and warm environments more than any other. Inticancha® is suitable for outdoor cultivation and show minimal flower damage under (direct) sunlight. 

What truly sets Inticancha® apart is its heat tolerance. This series comprises a collection of plants that thrive exceptionally well in sunny and warm environments. They are specifically bred to withstand higher temperatures.

Dianthus Beauties®
What sets the Beauties® series apart is not only their sheer beauty, but also their incredible resilience and vitality despite their small size. These remarkable Dianthus varieties display an unexpected vigour that betrays their small size. With their impressive growth potential and ability to flower in a variety of environments, these beautiful perennials effortlessly bring a touch of sophistication and elegance to any landscape.

Optimum Mix
New to our assortment: the Optimum Mixes – here to combine the best of both worlds! These mixes contain a well-balanced assortment of Royal and Flori Line® varieties with uniform growth and complementing colours. With their abundant beauty, the mixes offer an explosion of happines and are available in two categories: the Optimum Mix and Optimum Mix BC with black centers only.

Gerbera Garvinea®
Garvinea® is the first ever perennial Garden Gerbera! With great weather tolerance, Garvinea® provides lots of happy colours from early spring until the first frost. This robust garden plant offers countless long-lasting large flowers. Garvinea® attracts friendly pollinators such as bees and butterflies. At the same time it’s highly resistant to pests and diseases.

Patio Gerbera
Patio Gerberas will dazzle customers with their instant ’WOW!’ effect. These varieties are ideal for adding colour and beauty to patios, balconies and other outdoor spaces. Patio Gerberas will flower from spring until autumn, with successive blooms retaining their vivid colours. The sturdy stems support the massive booms which will attract butterflies and other friendly pollinators.

Helleborus Glamour®
Helleborus Glamour® varieties have great ornamental value, an exceptional range of colours and unique flower shapes. This garden perennial starts flowering in December and keeps on flowering during spring. This spring Rose is perfect to kickstart your sales after the holidays into the new year.

Helleborus JWLS®
The Helleborus JWLS® Series varieties are displaying unique characteristics. These true perennials are heat-tolerant and, since they are from tissue culture, suitable for controlled growth by programmed cultivation. Winterbells can be sold from early September and keeps on flowering up to 7 months. That’s a real gem for the consumer and retail.

Salvia Salgoon®
The garden performance of Salgoon® is truly exceptional. This series offers sturdy and robust plants with many solid and well-packed flower spikes. Known for its drought and heat tolerance, Salgoon® is continuously flowering from early spring to late autumn. As Salgoon® can be grown quickly, it is one of the earliest Salvias to be available in garden centers from mid-spring onwards. Salvia plants bring instant excitement of liveliness in the garden, as Salvia is a true pollinator magnet.


Company news

Also discover our cut flower assortment during IPM 2024!

Also discover our cut flower assortment during IPM 2024!

This year we are introducing a range of exceptional pot, patio garden varieties, but also cut flower products at the IPM. The cut flower collection consists of a diverse number of varieties including Gerbera, Alstroemeria, Limonium and more. Our commitment in these crops is to introduce innovative, relevant and profitable varieties each year. Come and discover our cut flowers at the IPM in Essen!

Company profile

HilverdaFlorist focuses on the breeding, propagation and development of a wide range of cut flowers, potted and garden plants. This is done with a strong drive and focus on innovation. HilverdaFlorist is the supplier of high-quality young plant material suitable for every climate and cultivation requirement.

Our Pot, Patio & Garden range consists of Dianthus, Alstroemeria, Echinacea, Salvia, Helleborus and Gerbera. In our cut flower range you will find: Alstroemeria, Dianthus, Helleborus, Gerbera, Gypsophila, Limonium and Scabiosa.

HilverdaFlorist is a specialist in its field and a reliable partner. This is thanks to a solid global service network of agents, own production sites all over the world, committed employees and more than 110 years of experience in the floriculture sector. Through continuous focus on international market(s) and segments, HilverdaFlorist is able to adapt its business activities to changes, so that products are always relevant, groundbreaking and profitable.

Our mission is simple: to excel in everything we do. To achieve this, we focus on four core values: Innovation, Ambition, Partnership and Reliability. These values define our approach and strategy for the coming years and are our promise to you.

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