Heiloo – Park Amaryllis introduces Grandiosa®, a new brand that marks the start of a new era for sustainably produced, year-round cut flowers. The company has developed amaryllis bulbs that can be grown outdoors in open ground in the Netherlands, with flowers brought into bloom on water. With Grandiosa®, the flower gains a contemporary, year-round market position, creating new commercial opportunities within the cut flower and flower bulb markets.
Amaryllis (Hippeastrum) is traditionally known as an exclusive Christmas flower. Due to energy-intensive greenhouse production, sales have historically been concentrated around December. Park Amaryllis fundamentally breaks this pattern with an innovative cultivation and production protocol.
Innovative cultivation protocol: from greenhouse to open field
Park Amaryllis breeds new varieties that perform optimally in outdoor cultivation under Dutch climate conditions. The amaryllis bulbs are sustainably grown in open ground, after which the flowers are brought into bloom on water in forcing trays, comparable to tulip forcing. This system combines efficiency, scalability, and sustainability, enabling stable year-round production. As a result, Grandiosa® evolves from a seasonal luxury flower into a broadly applicable cut flower concept for the professional trade.
Sustainable and future-proof
The transition to outdoor cultivation delivers clear sustainability benefits, including a significantly reduced CO₂ footprint due to the elimination of greenhouse heating, lower energy and input use, efficient water management, and a robust cultivation system. This positions Grandiosa® in line with the growing demand for demonstrably sustainable flowers and flower bulbs.
Thinking beyond seasons
According to Park Amaryllis, the main challenge lies within the supply chain.
“The trade still largely thinks in seasons, while consumers increasingly expect year-round availability,” the company states. With the brand name Grandiosa®, which is deliberately independent of the botanical name amaryllis or hippeastrum, the traditional Christmas association disappears, making room for a broader, contemporary market concept.
New opportunities for trade and retail
Grandiosa® offers traders, exporters, retailers, and florists year-round availability, a well-plannable supply, greater price stability, a strong sustainability story, and a distinctive premium brand without seasonal limitations.
Grandiosa® flowers are available anytime, anywhere, all year round.
Park Amaryllis invites the industry to join in building this future-proof cut flower concept.
More information:
www.grandiosa.nl | www.parkamaryllis.com
HOLLAND BULB MARKET BV is one of the oldest flower bulb export company’s in the world. It was founded in 1868 en was rewarded with the honorary title “by appointment to the court of the Netherlands” due to its excellent reputation as a grower and supplier of flower bulbs and perennials worldwide and for the Dutch Royal Family.
We have specialized, in these more then 150 years, in supplying three branches of the industry retail outlets, landscapers and professional cut flower and potted plant producers. Today we export over more than 5,000 varieties of flower-bulbs (tulips, hyacinth, lilium, gladioli, daffodils, crocus, allium etc.), perennial’s (peonies, hosta, iris germanica etc.) and p9 pots (shrubs, trees, fruit etc.) to over more than 50 countries worldwide.
Due to our close relationship with the main tulip breeders en growers in Holland and our own production and breeding we are able to offer the latest varieties and all other varieties on the market. We source our bulbs globally which enables us to supply tulip bulbs for every flowering period. After investigation of the clients’ needs, skills and production facilities we can offer a complete forcing schedule and preparation program for all breeding methods (9°C and 5°C, hydroponic, soil, full ground, crates, pot and cut flowers). If needed active consultation on site is offered to secure a smooth production. All our programs are sampled and forced in our own greenhouse to secure quality and the complete process is continuously monitored by our quality manager.
You are more than welcome to visit our company in Heiloo (25 km from Amsterdam and Schiphol Airport, easy train connections!) during the Tulip Trade Event or any other date. If you require any further information on our company or would like a quote for flower bulbs or perennials, please do note hesitate to e-mail (info@hollandbulbmarket.nl) or call us on +31-725051253. We have native speaking sales managers in Dutch, English, German, Russian, Chinese and other languages.
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