Located in Hall 5, the IPM Discovery Centre – curated by Romeo Sommers – showcases creative POS concepts, retail trends and sustainable ideas for the green industry. Several times a day, trend tours set off from here, offering insights into modern retail concepts and valuable inspiration.
In 2026, the Discovery Centre will be themed “Brutalism, reinterpreted in green.” Inspired by London’s Barbican complex, raw architecture meets vibrant nature. Clean lines, concrete structures and lush planting create an atmosphere where urban energy and green serenity blend together.
The result is an inspiring space that demonstrates how strong architectural forms and sustainable design can merge into modern, sales-enhancing retail concepts – relevant for garden centres, florists, DIY stores as well as breeders and growers seeking to explore new directions in the green retail sector.
Discover the future of green retail at the IPM Discovery Centre – Hall 5!
Plan your visit to the trade fair!
