The generational shift in the German horticultural sector is in full swing. Young entrepreneurs today face major challenges – from economic transformation and a shortage of skilled workers to new market requirements. In response to these challenges, personal exchange can become a decisive factor for success. To support the next generation and foster dialogue, the first-ever Young Entrepreneurs' Day will take place at IPM ESSEN on Wednesday, 28 January 2026, in the Congress Centre West, Hall Europa.
With this new format, the world's leading horticultural trade fair (27 to 30 January 2026 at Messe Essen) is creating a platform for exchange, inspiration and cooperation. The aim is to motivate young entrepreneurs to learn from each other and jointly develop strategies for a successful future for the industry.
‘The Young Entrepreneurs' Day is our way of offering young leaders in the sector a place to meet – as a source of inspiration, a networking platform and a starting point for new perspectives in horticulture,’ explains Andrea Hölker, project manager of IPM ESSEN.
IPM ESSEN is supported by the associations of the green industry, which are accompanying this day. Eva Kähler-Theuerkauf, President of the Central Horticultural Association (ZVG) and the Horticultural Association of North Rhine-Westphalia, as well as Chair of the IPM Advisory Board, emphasises: ‘The next generation is the future of horticulture. Their ideas, courage and innovative strength are crucial to ensuring the long-term success of our industry.’
Highlight: Keynote by Joey Kelly
Joey Kelly will kick off the Young Entrepreneurs' Day with an inspiring keynote speech. In his presentation, the musician, extreme athlete and entrepreneur will impressively convey how determination, discipline and perseverance can help to overcome personal and business challenges – qualities that are also crucial for young leaders in horticulture.
Young Entrepreneurs‘ Day programme in detail
· 10:00 a.m. – Keynote speech by Joey Kelly
Motivation, perseverance and the courage to change are the focus of this inspiring start to the day.
· 10:30 a.m. – Presentation of partner associations
Partner associations of IPM ESSEN will present their association work at an information point and show how they support the young generation of entrepreneurs.
· 11:00 a.m. – Speed dating for young entrepreneurs
In short discussion rounds, participants get to know each other, make valuable contacts and lay the foundation for future collaborations.
· 1:00 p.m. – Get-together
An informal networking session to deepen conversations and explore new ideas before visiting the trade fair in the afternoon.
Participation in the Young Entrepreneurs' Day is free of charge, but registration is required at ipm@messe-essen.de.
Plan your visit to the trade fair!
