Hall 5, Booth 5C29 – In 2026, ALZURA Flowers will be presenting its comprehensive eCommerce solution for florists, nurseries, garden centers, and tree nurseries for the third time. On site, the team will showcase practical use cases, provide concrete guidance for getting started in online business, and answer individual questions.

What is ALZURA Flowers?
ALZURA Flowers combines a website builder and an online shop in a single, easy-to-use platform. The most important features at a glance:

• Ready-to-go websites: Immediately ready to launch with preconfigured products and images – the choice of 90% of all users.
• Click & Collect & delivery service: Easy connection between brick-and-mortar and digital sales.
• Photo database: Professional, high-resolution product photos and royalty-free images for direct use.
• In-shop consultation: Tablet tool for consultation and ordering directly at the POS.
• Industry tools: Support for event, wedding, and funeral floristry, garden planning, and subscription models.
• Cross- and upselling: Suggestions for suitable add-on products and premium variants increase the average basket value and offer customers a convenient shopping experience.

Ready to Go or DIY – two paths to your own webshop

• Ready to Go: Turnkey website including webshop – ideal for anyone who wants to get online quickly without technical know-how.
• DIY: For businesses that want to be hands-on, design their own website, and save costs.

SEO included: All websites offer extensive search engine optimization settings – from meta data to URL structures.
The result is better visibility and more organic traffic.

Photo database & photo service
The image database provides monthly updated, professional product photos including product data – royalty-free and ready to use. Own media can be managed separately.
On-site photo service: From a volume of approx. 100 products, a photographer creates the images directly on the company’s premises.

In-shop consultation — more choice, better advice
The in-shop function enhances the consultation process with digital product presentation and real-time availability. Benefits:

• Larger selection without additional inventory requirements
• Automatic suggestions for suitable add-on products
• Direct presentation of flower subscriptions for private and business customers
• Reporting data to optimize conversion and basket value

Event and wedding floristry
For larger orders, ALZURA Flowers offers special tools:

• Inquiry forms, appointment booking, and callback functions
• Option for free initial consultations as well as paid consultations
• Management of references and quotation documents
• Tools for wish lists, scheduling, and logistics
• This enables efficient event planning with clear compensation for consulting services.

Specifically for nurseries
Nurseries benefit from tailored modules such as appointment and callback functions, practical contact forms, and tools for plant selection and logistics.

Support for cross- and upselling
ALZURA Flowers helps florists increase basket value in a targeted way:

• Suitable add-on products such as vases, greeting cards, or chocolates are suggested directly
• Premium bouquet variants or higher-quality packaging are highlighted as attractive upgrades
• Occasion-based recommendations for birthdays, weddings, anniversaries, or funerals
• Ready-made bundles and gift sets sensibly combine main and add-on products
• Smart modules such as “frequently bought together” or “recommended add-ons” increase relevance
• Recommendations appear where they have the greatest impact: on the product page, in the cart, or at checkout
• Mobile-optimized display for convenient shopping on the go

Live demo at IPM
Visit ALZURA Flowers in Hall 5, Booth 5C29, experience the solution live, and receive individual consultation.

More Informations: www.alzura-flowers.com