Gerhard-Stalling-Straße 7
DE 26135 Oldenburg
Contact
Mr. Thomas Büter
  • +49 4412092115
  • +49 15222672952
  • E-mail

FLORAGARD Vertriebs-GmbH in the MEDIA CENTER

Only the best for your plants! Floragard Rose and Perennial Soil is a peat-reduced specialty soil for potting and repotting roses, as well as planting roses and perennials in garden beds. All of Floragard’s expertise flows into our soils: since 1919, we’ve been developing soils and substrates for healthy plant growth. Thanks to its premium formula made from selected raw materials and additives—derived from professional horticulture—it is perfectly tailored to the needs of your plants. Clay minerals store water and nutrients and release them to the plants as needed. This ensures they are supplied with all essential macro and micronutrients. These are the best conditions for strong growth and lush blooms on the balcony, terrace, and in the garden.
Photographer: Ulf Duda
Our high-grade range of substrates satisfies virtually every customer’s needs. In the meantime, however, the requirements and technical circumstances of numerous crops are frequently just as special and unique as the great variety found in the horticultural industry. For this reason, Floragard offers mutual cooperation with our substrate field experts and the Technical Department of Horticulture. The purpose is to work on crops, growing methods, technical equipment and climatic conditions of the horticultural business and to develop individually tailored special substrates. To determine the optimal recipe for your substrates with regard to the composition, structure, fertilization and pH value, there are numerous possibilities. On the following pages you will find out more about the different organic and mineral constituents utilised by us, in addition to differently extracted and processed peat qualities and their place of origin. You will also find information on coir materials and different forms of clay. In combination with the substrate structure, which has been aligned to the substrate processing and the kind of vessels, the constituents provide the foundation for your substrate, offering specific physical, biological and chemical properties in accordance with your requirements. Additives are the final tesserae on the road towards the perfect substrate such as, e.g. Instant Plus®, which improves water absorption, calcium carbonate for adjusting the pH value, and a great variety of different mineral or organic fertilizers with a starting or slow release effect. More than 4000 different substrate recipes in the Floraexpert database reflect more than 100 years of experience and our effort to offer the optimal solution for each substrate user.
Photographer: Floragard Vertriebs-GmbH
Die neue torfreduzierte Floragard Blumenerde mit Ton und Trichoderma für Indoor und Outdoor
Photographer: Ulf Duda
Product range

Raised Bed Compost

Raised Bed Compost

Our Raised Bed Compost is a peat-free specialized product for demanding gardening in raised beds. Pure compost provides the plants with additional nutrients while the raised bed is warmed due to the natural decomposition.

Product range

Floragard Decorative Pine Bark

Floragard Decorative Pine Bark
  • Untreated ground cover from pine bark
  • Several seaved grades available
  • Suppresses weed growth in a natural manner and protects the plant against dehydration and erosion
  • Ideally suited for the sustainable care and embellishment of the garden
Product range

Floragard Substrate for turtles and terrariums

Floragard Substrate for turtles and terrariums
  • 100% natural specialized litter for all kinds of tortoise, agamids, snakes and other demanding reptiles
  • Ideal absorption of liquids and prevention of unpleasant smells
  • Optimal structure provides a good solidity
  • The animals can easily lay their eggs and hibernate in winter
  • The danger of congestion and egg-binding is minimized
Product range

Floradur® A Block Baltic

Floradur® A Block Baltic

New press pot substrate from the Baltics with white peat content. For vegetable and ornamental plants.

Product range

Floradur® Block Bio Wood Fibre

Floradur® Block Bio Wood Fibre

Bio press pot substrate with 15 % FloraFibre wood fibre for the cultivation of young vegetable plants.

Product range

Raised Bed Basic Filling

Raised Bed Basic Filling

Our Raised Bed Basic Filling is a peat-free specialized product for demanding gardening in raised beds. The combination of natural bark mulch and high-quality wood fibre is ideal to build a natural drainage layer.

Product range

Floradur® A Block Wood Fibre

Floradur® A Block Wood Fibre

Peat-reduced press pot substrate with 10% FloraFibre wood fibre for vegetable and ornamental plants - for small press pots.

Product range

Universal Potting Soil

Universal Potting Soil
  • Ready-to-use all-purpose potting soil for repotting indoor, balcony, and container plants,
    as well as for planting in garden beds
  • The included Miscanthus mix ensures good air capacity in the soil
  • Strong plant growth for up to 12 weeks
  • The natural fungus Trichoderma strengthens the plant
  • Vital clay optimizes nutrient buffering and releases nutrients to the plants as needed
Product range

Floradur® Plant Aquaflora

Floradur® Plant Aquaflora
  • Provides flowers in urban hanging flower pots and boxes
  • Depending on the area of application and planting time, the product is available in 5 different recipes
  • The product Floradur® Plant Aquaflora  contains slow realease fertilizers as well as a water retention granulate
  • The basis substrate Floradur® Plant Aquaflora 0 contains a water soluble starter fertilizer
  • The other Floradur® Plant Aquaflora products are the so called partial and fully stocked substrates which, depending on the slow release fertilizer can endure without fertilization for up to 5 months.
  • The high quality slow release fertilizers cover long term and to a large extent the nutrient requirements of the plants
  • Floradur® Plant Aquaflora Bio is a peat reduced organic plant substrate which contains organic and organic-mineral natural fertilizers and thus suitable for the ecological horticulture

 

 

Product range

Floradur® Special Gardener's Soil for Graves

Floradur® Special Gardener's Soil for Graves
  • Suitable for the professional cemetery Maintenance
  • Selected dark peat varieties in substrate quality give the soil a good water retention power
  • Compound fertilizers and extra micro-nutrients supply the plants with all necessary nutrients
  • Valuable green waste compost ensures an increased resistance of the plants
Product range

Potting Soil Light

Potting Soil Light
  • Ready-to-use all-purpose potting soil for repotting indoor, balcony, and container plants,
    as well as for planting in garden beds
  • Easy-to-carry compact format
  • Strong plant growth for up to 12 weeks
  • The natural fungus Trichoderma strengthens the plant
  • Vital clay optimizes nutrient buffering and releases nutrients to the plants as needed



Product range

Floradur® Gardener's Soil

Floradur® Gardener's Soil
  • Substrate quality for the horticultural end user
  • The product is available in a variety of recipes for a wide range of applications
  • Suitable for use as potting soil in the garden

The Floradur gardeners' soils, exclusively for the specialised trade, are ready for the future! In terms of formulation, the professional soils impress with peat reduction, renewable regional raw materials and long-term organic fertilisation. External values also count: Not only the look is new, but the film will also consist of 50 percent recycled plastic in future. 

Product range

Vielseitig! (All-round) - Organic All-round Soil

Vielseitig! (All-round) - Organic All-round Soil

... for any indoor and outdoor plants

VEGAN | PEAT-FREE | SUSTAINABLE

  • Peat-free organic special soil for ecological gardening without peat
  • Flora Veggie Power, our vegan fertilizer, provides for healthy growth and rich harvest
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • Organic wood fibres naturally improve the soil's air capacity and water circulation
  • Perfect for both: Indoor and outdoor ornamental and vegetable plants
Product range

Belebend! (Vitalizing) - Organic Soil

Belebend! (Vitalizing) - Organic Soil

... for planting and improving the ground soil

VEGAN | PEAT-FREE | SUSTAINABLE

  • Peat-free organic special soil for the safe growth of shrubs and perennials in the garden
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • Flora Veggie Power, our vegan fertilizer, provides for healthy growth
  • the included, regionally sourced Miscanthus-Mix ensures good air capacity in the soil and reduces the product's carbon footprint
  • Ideal for improving the ground soil
Product range

Duftend! (Fragrant) - Organic Soil

Duftend! (Fragrant) - Organic Soil

... for roses, citrus plants and other container plants on a balcony or patio

PEAT-FREE | VEGAN | SUSTAINABLE

  • Peat-free special organic soil for the safe growth of roses, citrus plants and other potted plants
  • Flora Bio-Mix, our special fertilizer, provides for healthy growth and lush flowers
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • Vital-clay optimizes the capacity to buffer nutrients and adequately releases them to the plants
  • Pumice increases the soil's structural stability for a long period of time
  • the included, regionally sourced Miscanthus-Mix ensures good air capacity in the soil and reduces the product's carbon footprint
Product range

Sauer! (Acidic) - Organic Soil

Sauer! (Acidic) - Organic Soil

... for rhododendrons, blueberries and blue hydrangeas

VEGAN | SUSTAINABLE | PEAT-REDUCED

  • Peat-reduced organic special soil for planting lime-sensitive plants
  • Flora-Bio Mix, our special organic fertilizer, provides for healthy growth
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • Organic wood fibres and coir pith naturally improve the soil's air capacity and water circulation
  • A low pH value ensures a healthy growth of rhododendrons, hydrangeas, blueberries and other lime-sensitive plants
Product range

Aromatisch! (Aromatic) - Organic Soil

Aromatisch! (Aromatic) - Organic Soil

... for sowing and growing herbs and young plants

VEGAN | PEAT-FREE | SUSTAINABLE

  • Organic special soil without peat for growing and repotting young plants and herbs
  • Perlite provides for a high porosity and ideal air capacity and water circulation
  • Flora Veggie Power, our vegan fertilizer, provides for a gentle fertilizer supply
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • Coir pith naturally improves the soil's air capacity and water circulation
Product range

Lecker! (Delicious) - Organic Soil

Lecker! (Delicious) - Organic Soil

... for tomatoes, vegetables, soft fruits and for growing in raised garden beds

VEGAN | PEAT-FREE | SUSTAINABLE

  • Peat-free organic special soil, suitable for tomatoes, zucchini, eggplants and other fruiting vegetables
  • Flora Veggie Power, our vegan fertilizer, provides for healthy and rich harvest
  • Finely sieved green compost improves the nutrient supply and vitalizes the soil
  • the included, regionally sourced Miscanthus-Mix ensures good air capacity in the soil and reduces the product's carbon footprint
  • Coir pith naturally improves the soil's water circulation
Product range

Organic Potting Soil for Raised Bed and Greenhouse

Organic Potting Soil for Raised Bed and Greenhouse
  • Peat-reduced organic premium soil for vegetable plants in raised beds and greenhouses
  • Rich and healthy harvest thanks to the special fertilizer Flora Bio-Mix
  • The included Miscanthus mix ensures good air capacity in the soil
  • Vital clay stores nutrients and releases them to the plant as needed
  • The natural fungus Trichoderma strengthens the plant
Product range

Potting Soil for hydrangea white & pink

Potting Soil for hydrangea white & pink
  • Peat-reduced special soil for potting and planting pink and white hydrangeas
  • A special nitrogen fertilizer ensures healthy and vigorous hydrangea growth
  • The included Miscanthus mix ensures good air capacity in the soil
  • Vital clay stores nutrients and releases them to the plant as needed
  • Clay granules guarantee long-term structural stability when planting hydrangeas in containers
Product range

Hydrangea blue Potting Soil

Hydrangea blue Potting Soil
  • Peat-reduced special soil for potting and planting blue hydrangeas
  • A special nitrogen fertilizer ensures healthy and vigorous hydrangea growth
  • The combination of a low pH value and aluminium fertilizer ensures bright blue blooms
  • Vital clay stores nutrients and releases them to the plant as needed
  • Clay granules guarantee long-term structural stability when planting hydrangeas in containers
Product range

Bio Potting Soil Sporty

Bio Potting Soil Sporty
  • Peat-free organic special soil for the installation and improvement of new lawns.
  • Fine structure provides optimal conditions for germination of the lawn seed
  • The carefully dosed vegan organic fertiliser Flora Veggie Mix provides the plants with all the nutrients they need
  • Pure quartz sand makes the soil well-drained, excess irrigation water drains off quickly
  • The natural fungus Trichoderma increases the resistance of the lawn

 

Product range

Floragard Professional Grow Mix

Floragard Professional Grow Mix
  • Special potting substrate with recipe from horticulture
  • With perlite for better air capacity
  • Valuable peat qualities support the water holding power in summer
  • With premium fertilizer for a good nutrient supply
  • The natural fungus Trichoderma strengthens the plant
Product range

Universal Chili Substrate

Universal Chili Substrate
  • Special substrate in horticultural quality with perlite for sowing and further cultivation of chilli plants.
  • Medium structure and an optimised pH value of 5.8 (CaCl2) for healthy growth
  • Trichoderma naturally strengthens the plant
  • The wetting agent Instant-Plus supports the re-wettability of the substrate with water
  • Developed with experienced chilli growers from chiliwelten.de
Product range

Rhodohum

Rhodohum
  • Ready-to-use special soil with a low pH value for lime-sensitive bog plants
  • Also ideal for planting blueberries
  • Helps improve water supply during the summer months
  • Peat-reduced formula with renewable raw materials
  • Reliable nutrient supply thanks to the optimal proportion of nitrogen fertilizer
Product range

Florahum

Florahum
  • Peat-reduced planting soil for natural, healthy, and safe growth of all garden plants
  • The proportion of selected peat qualities improves water retention and supply
  • Finely screened green waste compost supports nutrient supply and revitalizes the soil
  • Reliable nutrient supply thanks to valuable nitrogen fertilizer
  • Long-lasting stable structure and optimal air and water supply through clay granules

 
 

Product range

Soil for roses and perennials

Soil for roses and perennials
  • Ready-to-use special soil for repotting roses and perennials, as well as for planting in garden beds
  • The included Miscanthus mix ensures good air capacity in the soil
  • Strong plant growth for up to 10 weeks
  • Professional horticulture formula
  • Vital clay optimizes nutrient buffering and releases nutrients to the plants as needed
Product range

Professional Lightmix

Professional Lightmix
  • Fine structure for germination and seedling propagation
  • High perlite content
  • Gentle mineral fertilisation
  • Contains additional trace nutrients
  • Trichoderma for natural growing success
Product range

Professional Growmix Organic

Professional Growmix Organic
  • High perlite content
  • Medium structure provides good plant support
  • Precisely measured organic fertilisation with Flora Bio Mix
  • Contains additional trace nutrients
  • Trichoderma for natural growing success
Product range

Green Jungle Mix

Green Jungle Mix
  • Mineral and peat-free specialty soil for houseplants and container plants
  • Promotes root aeration and water availability
  • Prevents root rot and deters fungus gnats
  • Durable, structurally stable, and reusable
  • Suitable for allergy sufferers and safe for pets
  • Ideal for containers with self-watering systems
  • Developed by video creator Crazyplantboy and produced in Germany
Product range

Herbi´s Living Soil Starter 4-4-4

Herbi´s Living Soil Starter 4-4-4

Organic, active natural fertilizer for the first growth phase made from 100 % natural
products

Product range

Herbi´s Living Soil Booster 2-8-4

Herbi´s Living Soil Booster 2-8-4

Organic, active natural fertilizer for the flowering phase made from 100 % natural
products

Product range

Organic Plant Granulate

Organic Plant Granulate
  • Mineral drainage and planting material based on pumice
  • In the 8-16 mm fraction
  • CO2-friendly, as it is produced in an energy-efficient manner
  • Also suitable for covering the soil surface in containers and for mixing into soil to improve structural stability
Product range

Cactus and succulent soil

Cactus and succulent soil
  • Ready-to-use special soil for cacti and succulents
  • Precisely balanced fertilization for healthy growth
  • Peat-free formula
  • Long-lasting stable structure and optimal air and water supply thanks to clay granules
  • Pure quartz sand makes the soil highly permeable, allowing excess water to drain away quickly
Product range

Aquatic plant and pond soil

Aquatic plant and pond soil
  • Extra-heavy special soil for planting aquatic baskets and pond bottoms
  • A unique combination of active ingredients provides ideal living conditions
  • The roots of pond plants can develop optimally
  • High weight and improved nutrient buffering thanks to vital clay
  • Controlled nutrient release helps reduce algae growth
Product range

Organic Garden Wonder

Organic Garden Wonder

This peat-free all-purpose soil is ideal for potting and repotting balcony, container, and garden plants, as well as vegetable cultivation in beds, raised beds, and greenhouses. Enriched with biochar, it binds CO2, supports benefi cial microbes, and stores nutrients. Certifi ed green compost boosts soil vitality and strengthens plant resilience, offering a sustainable choice for healthy plant growth

Product range

Miscanthus Mulch

Miscanthus Mulch
  • Exceptionally absorbent bedding product
  • Suitable for horse stalls and small animal enclosures
  • Highly resistant to fungal infestation
  • Low dust and minimal ammonia formation
Product range

Grave Soil

Grave Soil
  • Extra dark, peat-reduced special soil for dignified grave planting and maintenance
  • The particularly fine structure makes it easier to spread the soil during grave care
  • Good plant growth thanks to the included nitrogen fertilizer
  • With additional iron fertilizer
  • The proportion of black peat helps improve water supply
Product range

Organic mulch for ornamental and vegetable gardens

Organic mulch for ornamental and vegetable gardens

Our Organic Mulch for Ornamental and Vegetable Gardens are a peat-free specialty product made from 100% renewable raw materials for covering garden beds and vegetable plots, both at ground level and in raised beds.

Product range

Floragard Vermiculite

Floragard Vermiculite
  • Natural horticultural-grade vermiculite (particle size 1-2 mm) for blending into substrates and potting soils
  • Effectively retains moisture, enhances air capacity, suppresses weed growth when used as a container cover, and helps to prevent from fungus gnats

For hobby gardeners who are passionate about mixing their own soils, Floragard will be offering horticultural vermiculite in 5 liter packaging in the coming season. This new product has been developed in response to numerous suggestions from end customers, which emphasizes the active exchange on the various channels.

Product range

Floragard Perlite

Floragard Perlite
  • Natural horticultural-grade perlite (particle size 3-6 mm) for blending into substrates and potting soils
  • Incorporating perlite promotes drainage, enhances air capacity, and supports root development

For hobby gardeners who are passionate about mixing their own soils, Floragard will be offering horticultural vermiculite in 5 liter packaging in the coming season. 

Product range

Floragard Potting soil in paper bags

Floragard Potting soil in paper bags
  • Ready-to-use all-purpose potting soil in a paper bag for repotting indoor, balcony, and container plants,
    as well as for planting in garden beds
  • The included Miscanthus mix ensures good air capacity in the soil
  • The packaging can be easily disposed of with paper recycling
  • The natural fungus Trichoderma strengthens the plant
  • Vital clay optimizes nutrient buffering and releases nutrients to the plants as needed

Product range

Mulch for Strawberries and Vegetables

Mulch for Strawberries and Vegetables
  • High-quality mulch product made from the regionally renewable plant
    Miscanthus x giganteus
  • Reduces evaporation and prevents weed growth
  • Highly resistant to fungal infestation
  • Also suitable as bedding for small animal enclosures
  • Helps prevent snail and slug infestations in vegetable beds
Product range

Citrus and container plant soil

Citrus and container plant soil
  • Peat-reduced special soil for planting Mediterranean crops such as olive trees, fig trees, oleander,
    and various citrus plants
  • The included Miscanthus mix ensures good air capacity in the soil
  • Clay granules improve air and water management
  • A balanced organic fertilizer ensures healthy and vigorous growth
  • pH value ideally matched to the needs of Mediterranean plants
Company news

Floragard launches into the 2026 gardening season with a relaunch.

Floragard launches into the 2026 gardening season with a relaunch.

The traditional company is boldly breaking new ground: with a clear visual identity, innovative formulations, and a contemporary brand presence, Floragard will present its redesigned hobby range for the 2026 season. From autumn and winter 2025/26 onwards, the new assortment will gradually replace existing soils, sending a strong signal for the future.

The focus is on increased peat replacement, maximum cultivation reliability, and solutions for all planting projects — whether indoors on a windowsill or outdoors in the garden, on balconies or terraces.

Visually, the soils immediately catch the eye. Floragard has developed a design that is modern, premium, and unmistakable. At its core is a yellow band that serves as a strong eye-catcher and ensures instant brand recognition. It is framed by glossy Floragard tulips set against a matte premium background — a combination that conveys elegance and brand strength.

At the same time, the design follows a clear structure: the front is deliberately clean and uncluttered, enabling customers to quickly identify the right product, while the back provides even more practical application tips in a direct and easy-to-understand language. To ensure greater transparency, every peat-containing product will carry the RPP logo in the future. Newly developed value icons further highlight the key product features at a glance.

“A contemporary appearance with a focus on the German-speaking market makes the products stand out on the soil aisle — driving high demand and increased sales in a high-margin segment,” emphasizes Marketing Director Thomas Büter. In doing so, the company not only strengthens its market position but also supports specialist retailers with a range that clearly differentiates itself from competitors.

The new reduced-peat potting soil with vital clay and Trichoderma combines tradition and innovation. As a ready-to-use all-rounder, it is suitable for houseplants, balcony boxes, container plants, and garden beds. Thanks to the included Miscanthus mix, it offers excellent air capacity and supports strong, healthy plant growth for up to twelve weeks.

Alongside the relaunch of the hobby range, selected classics as well as Floragard’s vegan organic range will continue to exist independently. With its clear focus on sustainability and horticultural quality, it complements the assortment as a strong segment that is indispensable for a steadily growing target group.

The Floragard team looks forward to presenting the newly launched hobby range to trade visitors at the upcoming IPM in January.

Company profile

For more than 100 years, Floragard Vertriebs-GmbH in Oldenburg has been successfully developing, manufacturing and distributing premium potting soils and substrates, which stand for the highest crop safety and first-class growth performance. Trust, experience and reliability are the foundations our network is founded on, in cooperation with the other associated production plants. Worldwide, our customers benefit from these values and the expertise in the field of potting soils and substrates. A continually growing archive with more than 4000 recipes stands for the individual solutions our employees search for and also find. We are driven by blooming gardens, healthy plants and satisfied customers, who know that they have selected the best when they see the results.

 

 

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