The traditional company is boldly breaking new ground: with a clear visual identity, innovative formulations, and a contemporary brand presence, Floragard will present its redesigned hobby range for the 2026 season. From autumn and winter 2025/26 onwards, the new assortment will gradually replace existing soils, sending a strong signal for the future.
The focus is on increased peat replacement, maximum cultivation reliability, and solutions for all planting projects — whether indoors on a windowsill or outdoors in the garden, on balconies or terraces.
Visually, the soils immediately catch the eye. Floragard has developed a design that is modern, premium, and unmistakable. At its core is a yellow band that serves as a strong eye-catcher and ensures instant brand recognition. It is framed by glossy Floragard tulips set against a matte premium background — a combination that conveys elegance and brand strength.
At the same time, the design follows a clear structure: the front is deliberately clean and uncluttered, enabling customers to quickly identify the right product, while the back provides even more practical application tips in a direct and easy-to-understand language. To ensure greater transparency, every peat-containing product will carry the RPP logo in the future. Newly developed value icons further highlight the key product features at a glance.
“A contemporary appearance with a focus on the German-speaking market makes the products stand out on the soil aisle — driving high demand and increased sales in a high-margin segment,” emphasizes Marketing Director Thomas Büter. In doing so, the company not only strengthens its market position but also supports specialist retailers with a range that clearly differentiates itself from competitors.
The new reduced-peat potting soil with vital clay and Trichoderma combines tradition and innovation. As a ready-to-use all-rounder, it is suitable for houseplants, balcony boxes, container plants, and garden beds. Thanks to the included Miscanthus mix, it offers excellent air capacity and supports strong, healthy plant growth for up to twelve weeks.
Alongside the relaunch of the hobby range, selected classics as well as Floragard’s vegan organic range will continue to exist independently. With its clear focus on sustainability and horticultural quality, it complements the assortment as a strong segment that is indispensable for a steadily growing target group.
The Floragard team looks forward to presenting the newly launched hobby range to trade visitors at the upcoming IPM in January.