JUB Holland is a leading family-owned company with deep roots in the Dutch bulb industry. Since 1910, four generations have combined craftsmanship, innovation and a genuine love of nature. By covering all facets of breeding, cultivation, trade and packaging within our company, we ensure continuity, quality and flexibility for our partners.

Sustainable Cultivation
The great thing about JUB Holland is that we are pioneers in sustainable cultivation. We are MPS A and On the way to PlanetProof certified with a growing SKAL-organic range of responsibly grown bulbs. On our own nursery of 25 hectares, we cultivate 24 tulip varieties and 14 daffodil varieties. We are also part of Remarkable Tulips, a collective dedicated to breeding new, resilient tulip varieties of the highest quality.

Trusted Quality
JUB Holland supplies high-quality flower bulbs that align with current consumer trends and meet the quality standards of today and tomorrow. With the Sustainable Supplier of Horticultural Quality Products label, we offer you the assurance that origin, sustainability and cultivation quality are demonstrably in order. And our 100 percent bloom guarantee? We offer it for good reason — we stand fully behind every bulb we deliver.

Added value for Retail Partners
With JUB, you benefit from strong margins, well-crafted promotional concepts, and striking packaging and displays that instantly enhance impulse sales. Our inspiring instore-store communication and 100% flowering guarrantee offer added assurance. You can also rely on late-season stock availability, fast restocking, personal support, and exclusive landscape combinations that set your assortment apart.

Added value for Landscape professionals
For landscape architects, contractors, municipalities, estate managers and others shaping and maintaining landscapes at every scale, JUB Holland is more than a bulb supplier. We are a knowledgeable project partner who understands design intent, site conditions and long-term management. Our wide assortment of proven varieties and specialist landscape mixtures makes it easy to create impact at scale — from urban verges and parks to heritage estates and public gardens. We support projects with planting advice, bloom planning, mechanical planting solutions and digital tools that help visualise results before a single bulb goes into the ground. Add to that our focus on biodiversity, climate-resilient varieties, low-maintenance concepts and guaranteed flowering performance, and you gain confidence in both the outcome and the process. Reliable delivery, consistent quality and hands-on expertise ensure that every landscape project delivers visible value — season after season.

Established reputation
As a Royal Supplier of Colour and an exhibitor at Keukenhof, JUB Holland has built a reputation for quality and craftsmanship for more than a century. We are a trusted bulb specialist for both retail and landscape projects across Europe, reflecting our expertise, scale and reliability. This proven experience translates into consistent quality, inspiring concepts and a brand you can rely on with confidence.