When Vernon L. Smithers developed and introduced the first water absorbing floral foam in 1954, his innovation changed the floral industry forever. An instant sensation, for the first time florists were able to arrange cut flowers in a plug-in medium. This not only extended the shelf life of floral designs but completely unlocked a world of creative possibilities in the world of floral artistry.

In 2007, Smithers-Oasis welcomed the U.S. based FloraLife, Inc. company to the group. Founded in 1938, FloraLife was a natural fit, bringing with it its decades of fresh-cut flower expertise as a total cut flower solution provider. The FloraLife® product portfolio includes a complete line of cut flower post-harvest products engineered for pre-treatment, sanitation, hydration, storage, transport and feeding. These support the entire cut-flower distribution chain from harvest to vase, from growers to wholesalers and from supermarkets, florists, and ecommerce channels to the consumer, providing the ultimate experience for the end consumer.

Smithers-Oasis has been present in Germany since 1969 with its current headquarters located in Grünstadt an der Weinstraße. We proudly provide products and service to not only the German market, but also other European countries such as Austria, Switzerland, Poland, and Italy.

In addition to providing top quality products and support to today’s floral industry, we also look toward its future by helping to develop up and coming talent. Smithers-Oasis is committed to the future of the industry through initiatives such as sponsorship of vocational, technical, and master schools as well as cooperation with universities. Additionally, we work in tandem with cut flower growers, brokers, and actively participate in specialist events to cultivate young talent. The close collaboration with florists benefits both sides, as information and feedback flows directly into our product development, creating solutions precisely tailored to the needs of the users.

In many countries, Smithers-Oasis provides training and inspiration programs for florists. Our goal is to offer creative stimulus and show new perspectives for a changing society. Worldwide, when florists need to make their design vision a reality, they rely on the proven quality of OASIS® Floral Products to give them flexibility to create at the highest level.