Smithers-Oasis, a global leader in the floristry and floristry industry, introduces OASIS® Renewal™ Floral Foam, an innovative plant-based floral foam. Thanks to the use of renewable raw materials, the product has been awarded the highest level of "OK biobased" certification (4 stars) by TÜV Austria.
"We are excited about this product," said Robin Kilbride, President and CEO of Smithers-Oasis. "Our global research team has been working on this development for many years. It wasn't enough to just create a plant-based product – it also had to offer the look, feel and performance that florists have come to expect from our petroleum-based products OASIS® floral foams. Now we have succeeded."
Smithers-Oasis, the inventor of floral foam in 1954, sees it as its responsibility to rethink this plug-in medium – in line with new raw materials and the growing need for sustainable solutions. "As a globally active company, we have to meet a wide variety of market requirements. The development of a plant-based floral foam was our ultimate goal. The "OK biobased" certification confirms this claim. We are particularly proud of the carbon footprint: the new floral foam causes 56 per cent less CO₂ emissions than our conventional petroleum-based products," Kilbride continues.
Other benefits of OASIS® Renewal™ Floral Foam:
Rethinking floristry – with OASIS Floral Products and FloraLife®
Immerse yourself in the world of creative floristry with OASIS® – your reliable partner for high-quality products for flowers and decorations. OASIS®' extensive product variety offers everything the professional florist needs for impressive workpieces.
The focus is on the innovative OASIS® Renewal™ Floral Foam, the first plant-based floral foam made from renewable raw materials. With a 56% reduced carbon footprint compared to our traditional floral foam, it sets new standards in sustainability – without compromising on quality and functionality.
You can also discover the variety of floral foam moulds for fresh and dried flowers, from classic bricks and BIOLINE® design moulds to decorative wreaths and figures. The range is complemented by FloraLife® flower food that ensure optimal flower life, as well as practical accessories such as hand pumps, dosing systems and decoration material.
Let yourself be inspired by seasonal ideas and creative inspirations - whether for festive table decorations, floral interior design or individual gift ideas. With OASIS®, you can create floral works of art that arouse emotions and make a lasting impression.
When Vernon L. Smithers developed and introduced the first water absorbing floral foam in 1954, his innovation changed the floral industry forever. An instant sensation, for the first time florists were able to arrange cut flowers in a plug-in medium. This not only extended the shelf life of floral designs but completely unlocked a world of creative possibilities in the world of floral artistry.
In 2007, Smithers-Oasis welcomed the U.S. based FloraLife, Inc. company to the group. Founded in 1938, FloraLife was a natural fit, bringing with it its decades of fresh-cut flower expertise as a total cut flower solution provider. The FloraLife® product portfolio includes a complete line of cut flower post-harvest products engineered for pre-treatment, sanitation, hydration, storage, transport and feeding. These support the entire cut-flower distribution chain from harvest to vase, from growers to wholesalers and from supermarkets, florists, and ecommerce channels to the consumer, providing the ultimate experience for the end consumer.
Smithers-Oasis has been present in Germany since 1969 with its current headquarters located in Grünstadt an der Weinstraße. We proudly provide products and service to not only the German market, but also other European countries such as Austria, Switzerland, Poland, and Italy.
In addition to providing top quality products and support to today’s floral industry, we also look toward its future by helping to develop up and coming talent. Smithers-Oasis is committed to the future of the industry through initiatives such as sponsorship of vocational, technical, and master schools as well as cooperation with universities. Additionally, we work in tandem with cut flower growers, brokers, and actively participate in specialist events to cultivate young talent. The close collaboration with florists benefits both sides, as information and feedback flows directly into our product development, creating solutions precisely tailored to the needs of the users.
In many countries, Smithers-Oasis provides training and inspiration programs for florists. Our goal is to offer creative stimulus and show new perspectives for a changing society. Worldwide, when florists need to make their design vision a reality, they rely on the proven quality of OASIS® Floral Products to give them flexibility to create at the highest level.
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