Theo Clevers, the eminent dutch ice-cream Champion will baptize his own rose.
Come and be a part of it!
Theo Clevers, the eminent dutch ice-cream champion will prepare some delicious creamy rose flavoured ice-cream!
Mrs. Eveline Wild, the famous Austrian Television cook will prepare some delicious Rose Bonbons with sparkling Rose Prosecco!
Eleven plants have been nominated for the Show Your Colours Award IPM 2019. All of the exhibitors at IPM Essen with woody plants and perennials were able to submit plants or plant concepts for this award. Ultimately, 11 of the plants/plant concepts entered were nominated. The Show Your Colours Award IPM 2019 will be presented at 3.00 pm on Thursday 24 January in the BIZZ Holland stand, hall 8, stand number 8A40.
The Show Your Colours Award IPM was introduced to encourage participants in the trade fair to put their products with added value under the spotlight. The nominated plants distinguish themselves from other products in terms of (leaf) colour, shape, name, the fruit they bear, tolerance to drought and heat, and sustainability.
Nominations for Show Your Colours Award IPM 2019
The following 11 plants/plant concepts have been nominated for the Show Your Colours Award IPM 2019, in alphabetical order:
The plants nominated will be presented in the BIZZ Holland stand, hall 8, stand number 8A40. On Tuesday 22, Wednesday 23 and Thursday morning 24 January, all visitors will be able to vote for their favourite plant using coins. On Thursday afternoon, the plants and their stories will be judged by a professional jury consisting of Linda Hoogendoorn - Veelenturf, director of Stichting Beurshal, Sytse Berends Blunt Communicatieadvies, Oliver Mathys 'I green you', Andreas Henk trade journalist Gabot - Das Gartenbau Portal and Oliver P. Kuhrt Messe Essen. The verdict of the jury together with the visitors' votes will ultimately produce a winner.
The Show Your Colours Award IPM 2019 is a collaboration between trade fair organisation IPM and BIZZ Communications.
The Show Your Colours Award will be presented during the International Pfanzenmesse (IPM) 2019 in Essen (Germany). All IPM exhibitors with woody plants and perennials can submit plants or plant concepts for this award. The Show Your Colours Award IPM 2019 is organised by Messe Essen, in cooperation with BIZZ Communications.
Show Your Colours 2019 is all about the added value of the plant, which is expressed in the story behind it, in other words storytelling. Both plants and plant concepts can be submitted.
Products with something extra
A sole plant on the shelves sometimes does not suffice to tempt a consumer to buy. A garden plant can be very pretty by itself, but that is not always the case. With added value in the shape of a label, nice pot, well-thought-out concept, or simply by providing more information about the plant, a plant can generate additional attention. These days, companies make good use of this by giving their plant this 'something extra'. In order to motivate participants at the trade fair to put their products with something extra in the spotlight, the Show Your Colours Award IPM was introduced.
Participation in the Show Your Colours Award is free of charge. All exhibitors of IPM Essen with woody plants and perennials are requested to enter their plant and/or concept via the digital registration form. Registration closes on 21 December 2018. The professional jury will nominate 10 plants from all those submitted.
The nominated plants, one specimen per entry, will be exhibited in Hall 8 during the trade fair. The public will have the opportunity to vote for their favourite plant. On Thursday afternoon 24 January 2019, the entries will be judged by the professional jury. Following this, the result will be announced in the BIZZ Holland stand, Hall 8, stand number A40 at 3.00 pm.
Plan your visit to the trade fair!