This new, trendy concept for the spring reintroduces botanical primrose species with ‘wild’ looks to the consumer. Florensis Hidden Treasures are primrose series which can survive in any conditions, come rain, snow or shine, and even springtime heat. Thanks to successful breeding, all series have the right combination of modern breeding characteristics and a botanical ‘wild’ appearance.

Hidden Treasures can be grown in the city or the countryside, in pots on a balcony or in cottage gardens. It doesn’t matter where; it’s always a pleasure to grow these new ‘wild’ flowers with their outstanding qualities and natural characteristics.
Hidden Treasures is a new and interesting theme for growers and retailers during the spring season. The concept can also be extended by combining these primroses with suitable spring perennials such as Aubrieta and Saxifraga as colourful and appealing arrangements which consumers will love.

In the Calibrachoa range grown from cuttings, Conga Kiss from Florensis is a true eye-catcher for every shop, balcony and garden. As a striking novelty, we now introduce Conga Kiss MixMasters®, a stunning colour combination of orange, peach and pink. All three colours – Orange Kiss, Peach Kiss and Pink Kiss – are very unusual and highly attractive thanks to the striking bright red eyes that capture all the attention.

The Conga series is naturally compact and requires very little growth regulator. Conga is the ideal Calibrachoa for environmentally friendly production. The plants have excellent pH tolerance and flower profusely, performing beautifully in the retail store.

With its upright habit and profuse flowering, Conga Kiss MixMasters® is equally remarkable on the display stand. Its large, colourful pots combine with the striking colours to create ready-made arrangements that will simply fly off the shelves. This makes Conga a top-selling product for impulse purchases in the shop during the bedding season.

This attractive combination of pink, blue and white forget-me-nots flowers early in spring. It can even be brought into flower late in the autumn providing a range of new market opportunities for that time of year!

The Mon Amie series has a sturdy and compact plant habit. Its appealing pink, white and blue colour mix creates a fantastic colour sensation in the spring garden. Florensis offers Mon Amie MixMasters® to growers as a recipe and guarantees uniform flowering and plant habit.

Alongside the wide range of Florensis mixes for the bedding season, this recipe mix offers a new market opportunity for early spring.
Florensis will introduce Mon Amie MixMasters® in 2017 via selective distribution.

In recent years, breeders have been working behind the scenes to develop new, cutting-edge Viola wittrockiana and Viola cornuta series. At IPM 2017 we are proud to present the results of these endeavours: “EVOLUTION by Florensis”. This evolution has used the most advanced Viola breeding methods to generate top cultivation results. Only the most advanced varieties are selected to star in this new Florensis Viola concept.

 EVOLUTION is the sensible response to constantly changing market requirements. Look no further for the best varieties, because EVOLUTION varieties are usually the best. These series are the future.

Florensis will present this new concept with three separate series: EVO Mini, EVO, and EVO Big. The complete EVOLUTION presentation can be seen in Foyer Süd (Foyer South).

When assembling the MixMasters® assortment, the convenience experience comes first. Ready-to-use solutions combined with a fantastic appearance in the shop presentation support the consumer in selecting trendy colour combinations. The unique strength of Florensis MixMasters® is that they work technically. The plants mix well, bloom simultaneously, do not crowd each other and are all clearly visible in the mix.

Florensis offers MixMasters® young plants to growers in different easy options, either in a ready-made mixed plug or as practical recipes with individual plugs.

 The other new and unique aspect for the market is the year-round availability of the Florensis MixMasters® range. The concept starts with spring flowers, continuing with an outstanding very extensive bedding and balcony assortment, summer perennials, till attractive autumn combinations. From violas, pansies, cyclamen, herbs and bedding plants to perennial mixes, the trade and retail can offer this convenience concept throughout the year and make it easily identifiable by consumers.

Presented in colourful MixMasters® pots, and with MixMasters® labels in containers and hanging baskets, these plants give a wonderful and recognisable in-store display all year-round.