Early spring impact guaranteed: The new Senetti® Blue Spoon stands out with electric-blue, spoon-shaped flowers that deliver instant shelf appeal.
Built for early-season success, it combines bold colour with superior cool-weather performance - making it a strong, reliable choice that stays ahead in the market.
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This impactful Catharanthus roseus collection can thrive in any space.
From 7 cm up to 26 cm pots, this will be the real eye-catcher of any display.
Do you run a flower shop? Add tiny pots to your collection, giving them all the light they strive for.
Are you looking for an impactful container plant for landscaping? Soiree® embodies strength and resilience, standing the test of time and diverse environmental conditions.
Combine together the five varieties or match them with other similar resistant plants, such as Mandevilla/Dipladenia Sundaville® Classic collection.
Tiny but terrific! Treat yourself to the sweetness of Soiree®, the cutest and strongest Catharanthus grown only from cuttings!
Suntory Flowers Europe is a leading source of innovative, high-quality bedding plants for the European market.
We specialise in breeding, testing, selecting and introducing distinctive genetics that help our partners stand out and perform — both at retail and in the garden.
Each year, we carefully evaluate a wide range of new spring and summer plant varieties, selecting only those that truly add value. Our focus goes beyond aesthetics alone. We assess flower power, colour intensity, plant structure, resilience and flowering behaviour, ensuring our introductions perform reliably across different climates and weather conditions. Ease of cultivation and low maintenance are key criteria, meeting the growing demand for strong, carefree plants with reduced water needs.
Once approved, Suntory Flowers Europe licenses these exclusive genetics to a trusted network of leading propagators, growers and renowned retailers across Europe. As an innovation-driven partner, we play a central role in shaping modern assortments with globally recognised brands such as Surfinia®, Sundaville®, Senetti®, Princettia®, Soiree®, Beedance® and Granvia®.
Beyond genetics, we actively support our partners with strong brand building and marketing concepts. By developing recognisable consumer brands, we help increase sell-through, strengthen positioning at retail and create added value throughout the entire chain, from propagator to grower, exporter, retailer and ultimately the end consumer.
Visit us at IPM Essen to discover our newest introductions, discuss market opportunities and explore how Suntory Flowers Europe can help you grow a stronger, more distinctive assortment for the season ahead.
Plan your visit to the trade fair!
