Prof. Dr. Polfuß (SEO Agentur Essen)

"AI & online visibility – How companies can improve their B2C & B2B marketing"

In this compact, hands-on presentation, nurseries and landscaping companies will learn how to strategically use AI tools to improve their online visibility and reach more business and retail customers. The talk demonstrates specifically how artificial intelligence can support website content creation, search engine optimization, and targeted outreach to the right audiences. With practical examples and actionable tips, participants will gain a realistic overview of how to strengthen their digital presence with manageable effort – without needing to become IT specialists. The speaker, Dr. Jonas Polfuß, is a Professor of Marketing at IU International University of Applied Sciences and ranks among the leading experts in AI-powered search engine optimization and PR.

Folkert Moll (Kekkilä-BVB)

"Climate smart growing, for healthier food and greener living"

Horst Mager & Thorsten Brämer (WIR SIND GARTEN)

“Don't be afraid of neophytes!!!”

The importance of biodiversity in the garden, on the balcony, and on the terrace. Are all neophytes a problem? Natural gardening Gardening knowledge with attitude and practical relevance.

Fred Kruisselbrink (Anthura)

"Powering the Future of Horticulture"

As a horticultural company, energy is at the heart of everything we do. By combining year-round use of heat and electricity, we have learned to manage energy efficiently—this is the reality today. But what about tomorrow? Our industry holds a unique opportunity: to move toward CO₂ neutrality. At Anthura, we are actively exploring innovative ways to achieve this through modern energy strategies. This means moving away from fossil fuels and embracing multiple energy sources. One key objective is to store surplus energy, such as residual heat or low-cost summer surplus electricity, for later use, even across seasons. The advantage by staking this method the horticulture can easy help to stabilize the grip. We will share practical insights on energy-saving measures (LED lighting, dehumidifiers, shading screens) and alternative sources like wind energy, data centre heat recovery and even possibility producing our own H₂O₂. The key message? Don’t bet on a single source. The era of relying on one solution is over. Flexibility and diversification are essential for a sustainable future in horticulture.

Thorsten Brämer (WIR SIND GARTEN)

"Study Gardens in Transition – Insights for the Green Industry"

Our new study “Gardening in Transition” is here!

Together with our partners @sbm_lifescience and the BVE at @derdeutschegartenbau (ZVG), we have once again researched the latest gardening trends in German hobby gardens – and taken a closer look at the topics of peat-free gardening and plant protection products.

Michael Perry and a panel of Experts (Haymarket / Hortweek / TASPO)

"Marketing Questions the Plant Industry Should Be Asking"

News and information reach us through numerous channels. This also applies to specialist information in the green sector. Every manager faces challenging questions: How do I cope with the ever-increasing flood of information? And how do I recognise which information I can trust? The keynote speech takes us on a search for clues, even if there are no easy answers.

Christoph Killgus (Ulmer Verlag)

"Between fact and fiction – finding your way in the digital age"

News and information reach us through numerous channels. This also applies to specialist information in the green sector. Every manager faces challenging questions: How do I cope with the ever-increasing flood of information? And how do I recognise which information I can trust? The keynote speech takes us on a search for clues, even if there are no easy answers.

Tim Becker (Staudenring)

"The Beetplaner Pro – the new, digital garden planning tool"

With the Beetplaner Pro, you can easily and digitally plan your garden with perennials and grasses. New features enhance the user-friendly and intuitive application: the new graphic integration allows you to insert trees, shrubs, and other design elements directly into the plan – including a labeling function for a clear and concise presentation. Check current availability: you can see which plants are currently available directly during the planning process. This provides an overview of the available range at any time. Smart substitution function: no more planning interruptions; thanks to automatic suggestions for suitable alternatives to unavailable varieties, you can continue planning seamlessly.