When colourful Poinsettias stand on the shelves and grace the homes of consumers festively, it is already time to think about the next season. We will gladly support you with our new Poinsettia catalogue 2020.
We have something very special for you again: SkyStar® is our Poinsettia novelty 2020 – the Superstar of Christmas Stars! This new variety impresses with red bracts covered in white dots, like the flares of a spotlight. With dark green foliage; thick, robust, dark red, V-shaped stems; and a good root system, SkyStar® involves excellent characteristics. Get the spotlight ready! And there’s suitable advertising material available as well – the perfect support act.
Do you already have the Mouse? Our Christmas Mouse® with round instead of pointed leaves is already in high demand this season and inspires everyone – now this is a slightly different red Poinsettia!
For the customers who love tradition, we still offer you our strong red varieties, of course. We particularly recommend you the versatile, very robust Christmas Universe with V-shaped growth habit and strong branching. It is suitable for many pot sizes and is easy to control. Two new varieties, which are worth trying, are our Christmas Candle with strong, thick stems, which is also suited for special forms, and Happy Mood with compact V-shaped growth habit.
Our series Christmas Feelings® and Christmas Beauty are no longer a secret. Christmas Feelings® Glitter in modern special colour and Christmas Feelings® Pearl in bright creamy-white for example, promise strong roots and relating thereto long shelf life. Christmas Beauty varieties offer you easy to control and excellent branching plants and modern colours for the customers.
Have fun looking through our catalogue and selecting your suitable varieties!
If you have any questions concerning our products, please do not hesitate to contact your sales agents.
The breeding company Selecta one exhibits on 220m² at IPM Essen from 28th to 31st January 2020. Visitors can particularly look forward to the spectacular speckled Poinsettia novelty SkyStar®. Selecta one will display its competence and lead role in breeding carnations with its highlights of pot carnations as well as cut carnations. Also, in the area of bed and balcony plants novelties with sky pattern and colour sensations combined with excellent production characteristics will be exhibited.
Selecta one rolls out the red carpet for its new Poinsettia highlight SkyStar®. The novelty impresses with red bracts covered in white dots, like the flares of a spotlight. With its dark green foliage; thick, robust, dark red, V-shaped stems; and a good root system this special Poinsettia involves excellent characteristics. Selecta’s new Superstar of Christmas Stars comes on stage with suitable advertising material for an impressive appearance at the POS.
Selecta’s breeding Christmas Mouse® is also a slightly different red Poinsettia. After being presented and awarded at the IPM 2019, the first Poinsettia with round bracts conquers retail and the hearts of the consumers. The variety with the cute cartoon story concept will also be highlighted at the IPM 2020.
Visitors will also be able to convince themselves of the strong single-colour red Poinsettias like Christmas Universe with excellent rooting system, the new Christmas Candle and Happy Mood and the new white variety Christmas Frosting with especially large bracts.
Of course, Selecta one shows also the successful and popular series Christmas Feelings® and Christmas Beauty with wide colour range and proven long shelf life.
Number 1 in carnation
At IPM 2020, Selecta one sets its clear statement: number 1 in the area of carnation. Here is, where the company has its origins – years of experience, the continuously developing assortment, significant breeding successes and not least the acquisition of the known breeding company La Villetta in 2019 make Selecta one a competent, innovative and trusting supplier, partner and marketer of pot as well as cut carnations. From bright, colourful flowers from the Colores® series to hardy and successful varieties from the Oscar® and Capitán® series and the SuperTrouper® and robust Diantica® varieties, modern pot carnations like Pink Kisses®, Peach Party® and Scully® as well as the strong Kiwi Collection loved by florists in the area of cut carnation – Selecta one emphasises its know-how in carnation at IPM 2020 impressively.
With the new pot carnation concept DiaDeur®, Selecta one demonstrates its sense for trends. Memories of childhood, the atmosphere of spring and summer, comfort – the scent of carnations brings up positive feelings. Selecta one is responding to the increased demand for fragrant varieties with special series around the established varieties Sissy, Marie and Sophie.
The most successful carnation in the Selecta range and popular trend plant amongst end consumers continues its success story. Selecta one continues the unique consumer campaign in 2020. After concentrating on brand communication in Germany so far, now consumers from all over Europe will be addressed by a large tour. Strong campaign communication via various channels relevant to the target group will support it.
Autumn Friends concept
Further developed to a concept with endless many late summery-autumnally possibilities for all needs: Autumn Friends with components like for example colourful Heuchera, insect-friendly Echinacea, nice pot carnations, grasses in different heights and autumnally green plants and ground cover. If readily mixed pots or single pots for planting together by oneself – the products bring retail and the end consumer freedom of choice and attractive, colourful and compact products with high durability, which will be displayed at Selecta’s IPM booth.
Starry sky feeling will be created with the speckled Petunias of the SKYfamily from Selecta one. The dark MysterySky with with very fine, bright spots; the precious RoyalSky with its vivid purple floral pattern and the fine, discreet LavenderSky will shine next to the incredible NightSky® under the same sky.
Bed and balcony highlights
Pelargonium Marcada® series – Selecta’s garden superheroes. The self-cleaning continuously flowering varieties were complemented with three new strong colours: Marcada® Orange, Marcada® White and Marcada® Pink Purple. The interspecific varieties are early flowering and grow upward as well as slightly hanging. They are especially robust and withstand weather extremes in summer.
The new variety Calibrachoa Rave® Pink Hawaii with yellow-white center is a real eyecatcher. The striking star pattern stands out and catches the eye from near and far. Rave® varieties convince with an early flower, very good branching and with an easy to control growth habit.
Progress in young plant technology ROCS®
At the IPM 2019, Selecta one and Visser Horti Systems introduced the innovative young plants technology ROCS®. ROCS® consists of 34 in substrate rooted cuttings in a Multi Media strip by Visser for fully automatic processing in a Visser AutoStix® machine. One year later, Selecta one presents the commercial ROCS® assortment with the new developed rooting and shipping tray, which holds 15 Multi Media strips. Furthermore, Selecta one will inform about the further stages of development of this innovative technology – for example, larger “plugs” for appropriate varieties like Poinsettias and Pelargonium are currently being tested.
On Tuesday, 12th November and Wednesday, 13th November Selecta one offered Poinsettia growers and interested parties informative events about Poinsettias. Both Magic Stars events at Emsflower in Emsbüren/Germany and Floripartner in Denmark were well attended. The participants got insights into the companies and an exclusive presentation of the current Poinsettia assortment and exciting novelties from Selecta one.
First-hand information: Selecta one presented each single variety with its advantages and characteristics and answered all questions. The slightly different Poinsettia Christmas Mouse® with round instead of pointed leaves including a cute cartoon story concept and the worldwide novelty and new superstar of Christmas stars SkyStar® with white dots on red bacts were particularly highlighted by Selecta one.
Christmas Break with homogeneous growth, the versatile Christmas Universe and Holy Day with excellent rooting system were recommended as very strong red varieties. The red Christmas Eve is ideal for sales in November according to Selecta one. Christmas Candle and Happy Mood are the names of the both red new varieties with very thick and strong stems.
The breeding company has also stunning white varieties to offer: for example, the new variety Christmas Frosting with especially large bracts.
Still successful and popular are the both series Christmas Feelings® and Christmas Beauty with many different colours. Christmas Feelings® varieties such as Christmas Feelings® Merlot in dark red and Christmas Feelings® Pearl in bright pinkish white promise a strong rooting system and relating thereto a long shelf-life. Christmas Beauty varieties offer the growers easy to control and excellent branching plants and modern colours with fantastic effects for the customers. Christmas Beauty Queen und Christmas Beauty Princess for example are true eyecatchers.
Also, the nice and colourful Princettia® varieties convinced the visitors: from the classic pink to special neon and shining pink, till the pure icy white.
The team of Selecta one and its partner Floripartner in Denmark took a lot of time to answer all questions and provided the customers with helpful tips. In Denmark many customers from Denmark, Norway, Sweden and Finland visited the events and got inspired by the various varieties on Tuesday and Wednesday. In Germany more than 100 guests were welcomed at the sites of Emsflower and learned everything about Selecta’s Magic Stars, their cultivation and production during the tour through the company.
The story of legendary Petunias from Selecta one began with NightSky®. Meanwhile, the breeding company brought further impressive Petunia varieties with unique floral patterns to market. With its new concept SKYfamily, Selecta one combines the entire row of Petunias with sky pattern and at the same time introduces new exciting varieties.
“Each flower a miniature universe!” – this is what the ornamental plant breeder promises its customers with the legendary SKY Petunias. The new SKYfamily concept is offered in the form of printed pots, labels and promotion posters and banners. It enables growers and especially retailers to market and promote the complete series of legendary Petunias. The concept design can be adapted to individual customer demands with respective offered varieties. The NightSky® concept will still be available.
With the presentation of SKYfamily, the producer of young plants introduces its three new spectacular SKY varieties: the dark MysterySky with with very fine, bright spots, which was already included in the assortment for the season 19/20; the precious RoyalSky with its vivid purple floral pattern and the fine, discreet LavenderSky. In addition to the original NightSky® and the two new varieties of the last years, LightningSky and GlacierSky, Selecta one brings its attractive SKY Petunia assortment together under the same sky.
With its Pink Kisses® DIY tour 2019, the breeding company Selecta one gave targeted support to specialist retail this summer. The tour in 20 owner-managed garden centres over a period of five weeks was a complete success for both sides.
In the third year of the Pink Kisses® campaign around the pink mini carnation, Selecta one focussed on the communication at the point of sale with the aim of directly supporting retail and making Pink Kisses® even more known and experienced as a brand. The campaign days in May and June took place in garden centres across all parts of Germany. Many customers – young and old – participated in various actions and got inspired by Pink Kisses®. The Pink Kisses® campaign days brought not only variety and pink joy to the garden centres – the attractive promotion area, which was positioned outside the perennials department, drew also attention to the product presentation. Consequently, customers perceived Pink Kisses® as brand and its positioning as gift.
The cooperation demonstrates once again retail’s conviction of the pot carnation variety Pink Kisses® and its great interest in individual and emotional marketing concepts for plants and the potential for additional sales increases. Overall, the garden centres assessed the Pink Kisses® presentation as professional and rewarding.
Selecta one provided not only an attractive Pink Kisses® stand and promotion material but also an experienced promoter. The tour planning, promotion guidelines including advertising templates for print and online and the national communication for the tour was organized by Selecta one. The garden centres themselves promoted their event regionally. On the respective campaign day, the garden centres provided Pink Kisses® plants and a special area for the promotion. Various activities were offered: free material to decorate and beautify gift wrappings for Pink Kisses®, instant prizes by turning the wheel of fortune, pink accessories for souvenir selfies and photos, promotion material as give-aways and a big sweepstake. A campaign day was accompanied by a blogger who presented creative ideas and realized them together with visitors.
Besides the DIY tour in Germany, Selecta one promoted its Pink Kisses® on several days in the end of May until the beginning of June in three large garden centres in Switzerland. The interest and feedback there were also positively.
The Pink Kisses® DIY tour 2019 is the result of a cooperation of Selecta one with Verband Deutscher Garten-Center e.V. (VDG, association of German garden centres). Interested members could apply for the tour in the beginning of this year. Under the motto “As beautiful as our friendship”, Selecta one markets its successful pink mini carnation with its Pink Kisses® marketing campaign by directly addressing end consumers since 2017.
The past few months have brought important personnel changes at Selecta one. Amongst others, the breeding company expanded the management board by an independent Research + Development (R+D) department with effect from 1 April 2019.
Since 1 November 2018, Klaus Gaumann is new Director Marketing & Product Management at Selecta one and thus the successor of Richard Petri. Mr. Gaumann has extensive, international professional and leadership experience in the area of Marketing, Brand Management, Trade Marketing and Product Management. Over years he has developed and supervised various products and brands successfully in different industry sectors.
Since 18 January, Thomas Meise is new Head of Product Management at Selecta one. With his professional academic horticultural training and many years of professional experience, he has extensive experience in the production, cultivation, marketing and purchase of young and ornamental plants. In his new position, he is responsible for the division and the Product Management team and reports to Klaus Gaumann.
Also, there are changes at management level of Selecta one. The Managing Partners of Selecta one, Nils Klemm and Per Klemm have decided to expand the management board and to partially reorganize the areas of responsibility within the management board. Furthermore, the new position of Director of URC Production has been created at the level of divisional managers.
As of 1 April 2019, Dries Eikens, who has been with Selecta one since 2012, started in the new position Director URC Production and is thus supervisor of the General Managers of the production sites Selecta Kenya, Selecta Uganda and Selecta Canarias.
Also, with effect from 1 April 2019 the management board of Selecta one has been extended by an independent Research + Development (R+D) department. Per Klemm, CEO of Selecta one: “We are very pleased to have found Andrea Dohm as a highly qualified, valuable and – for the first time – a female addition to the management board.”
Since 1 April 2019 the management board of Selecta one is composed as follows:
Nils Klemm - CEO, responsible for the administrational area and HR
Per Klemm - CEO, responsible for production, SCM and IT
Dr. Ulrich Sander - CMO, responsible for sales and marketing of all products, IP and Business Development
Dr. Andrea Dohm - CTO, responsible for R+D
With these personnel changes, Selecta one highlights its claim “we love to grow®” and creates a suitable basis for the further successful development of the family business.
After a long partnership and trustful cooperation between Selecta one and La Villetta s.r.l. both companies made an announcement today.
Selecta one acquires the business of La Villetta s.r.l., including the complete breeding program as well as La Villetta Colombia Ltda. La Villetta Colombia Ltda. located in Colombia, which is one of the most important markets for cut carnation. The Baratta family will keep the site in Italy, which will be leased to Selecta one. Massimo Baratta and his brother in law Gianfranco Fenoglio will continue to work for a period of five years for Selecta one, contributing their excellent know how and experience in breeding. The owners and CEOs of Selecta one, Per and Nils Klemm, as well as the Baratta family are convinced that this step will strengthen the position as the leading breeder and supplier of carnation world-wide.
La Villetta s.r.l. is one of the most innovative Italian firms that operates in the breeding, production and marketing of new varieties of carnation. The family Baratta, a well-known carnation breeder since generations that in over fifty years of activity has created some of the most important varieties of carnation that are nowadays known all over the world.
The principal activity of La Villetta s.r.l. is the breeding and selection of the carnation varieties, that can easily be produced in different climatic conditions of the principal areas of flower production. The result of this long experience is the creation of an assortment of varieties that satisfies the requirements of almost the totality of carnations growers world-wide. La Villetta s.r.l. can supply both cuttings as well as mother plants (rooted or unrooted).
The family company Selecta one is a world-leader in breeding, producing and marketing vegetatively propagated ornamental plants. The breeding activities include bedding and balcony plants, poinsettias, perennials and cut flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, the corporate group serves all relevant markets worldwide. Quality and sustainability are our key concepts for innovations in the product and marketing sector, whilst responsibility and reliability are the basic principles for our dealings with customers, members of staff and the environment. Our commercial objective is to create a green product world, to win over and inspire gardeners, the trade and the end consumer.
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