The Selecta one Group is a world leading breeder, producer and marketer of vegetatively propagated ornamental plants. Our breeding activities comprise the areas of bedding and balcony plants, Poinsettias, Perennials and Cut Flowers. With thirteen production sites and distribution companies in Europe, Africa, Asia and America, we are able to serve each significant market throughout the world.

Our assortment: https://www.selecta-one.com/en/assortment/

With RCS 2.0, Selecta one presents a ground-breaking process system that combines innovation in several dimensions. The cuttings are rooted in Africa without substrate in biodegradable cellulose bags – a revolutionary, patented process that combines ecological advantages with significant efficiency gains in logistics.

At the exhibition stand, visitors can see the innovative paper bags, rooted young plants and all the technical and practical advantages of RCS 2.0 first-hand.

RCS 2.0 sets new standards in efficiency, quality and sustainability, once again underlining Selecta one's role as an innovation leader in the international ornamental plant industry.

RCS 2.0 was named ‘Best B2B Product Idea’ at the TASPO Awards, received the German Horticulture Innovation Award 2025 from the Federal Ministry of Agriculture, Food and Regional Identity and the the bronze medal at the Sival Innovation Competition in France. Further it has been nominated for the international Green Product Awards 2026. This shows that RCS 2.0 not only offers technical innovation but also impresses in professional practice: RCS 2.0 meets real needs in professional horticulture, measurably increases cultivation success and is a model for efficient, sustainable plant production.

More information at: https://selecta-one.com/en/rcs-2-0

The highly acclaimed Fantasy Star® family is now complete – in addition to the popular red and orange varieties, the speckled eye-catcher is now also available in pink. Fantasy Star® Pink has the same impressive characteristics as Fantasy Star® Red: with a reaction time of 8.5 weeks, it shows colour and pattern early on and stands out with its contrasting dark green foliage. All three varieties can also be combined visually to great effect.

The Calibrachoa variety with the extraordinary colour spectrum, which plays with red, orange, pink and yellow, impresses with radiant flowers that seem to glow like the sun itself. Speaking of sun, Bakari® impresses in full sun locations with a strong appearance, early flowering and bushy growth. Bakari® is a real eye-catcher with outstanding product characteristics and the most promising Calibrachoa variety for the next summer sales.

Summers are becoming drier and hotter all the time. Demand is growing for flowering plants that can thrive in these altered conditions. And so we have developed a new concept: Planta Morgana.

It shows a desert landscape with a camel that, thanks to its reserves of water, can cope very well in this challenging environment.

Many plants, such as Delosperma and Portulaca, have similar water reserves in their thickened flowers, allowing them to manage drought particularly well. Other plants, such as Helichrysum, have very hairy surfaces that reduce evaporation on the surface of their foliage.

The green oasis in our Planta Morgana concept highlights varieties that performed especially well in drought tolerance tests. Many different Selecta varieties were tested at the State Horticultural College and Research Institute in Heidelberg. The plants were given 50% of their ideal water supply throughout the summer. This table lists selected varieties included in the test that were deemed to have performed well or very well based on external appearance and wilting.

We will continue to test our product ranges so that we can recommend the best varieties according to the latest, well-founded results. In future, the attractive Planta Morgana concept can be used in combination with our drought-tolerant varieties to communicate and advertise at the point of sale.

Insect-friendly plants are high in demand! Our concept Nature Garden offers you a colourful collection of our assortment, which is beloved by insects. Find suitable POS material here to promote this important topic.

Let late summer and autumn shine with our beautiful Autumn Friends concept which includes hardy and weather-resistant carnations coupled with traditional autumn plants. Our team will advice you with pleasure to get the best combination possibilities to create your autumn more colourful. We offer you an attractive design for this concept in form of posters, flyers, labels and banners.

The Selecta carnation range stands for great brands, proven varieties and innovative new launches. Selecta's range of pot and cut carnations is known for its excellent quality and covers all producer and consumer demands. The wide variety of series, colours and growth types offers numerous possibilities.

The Dianthus range centres on Oscar®, the most homogenous and best-selling carnation series worldwide with a total of 19 varieties and PINK KISSES®, the success brand par excellence, as well as the extraordinary Kiwi Mellow Cool in the cut flowers segment.

For the first time, the LUCKY LIPS® carnation series, which was introduced at IPM 2024, will be integrated into the Selecta stand. The premiere of the newly presented quality and value-added concept centred around the varieties Lara, Lena, Lisa, Lola and Luna was a complete success throughout Europe. The concept was very well received across the industry. The qualities of LUCKY LIPS® were convincing and retailers reported good sales.

Selecta has chosen the Christmas Time variety as this year's ‘Star of the Year’. It has been on the market for two years now and has already clearly surpassed the million mark and is already a proud member of Selecta one's ‘Top 7’ red poinsettia club.

With its bright red bract colour, upright medium vigorous growth and V-shaped uniform branching, it has received consistently positive feedback from producers in Northern and Southern Europe.
Christmas Time is easy to produce and pack, it convinces with high productivity per unit and low inhibitor requirements. It is very well suited to impressively covering the interesting late sales segment in many markets and can be produced from mini 6 centimetre pots to pot size 14 centimetre.